In his addictive take on the gimmickry that is direct-response TV, Remy Stern explains why we buy into products with false promises and celeb spokesmen with even falser tans. We hate to say it, but you probably won't believe your eyes. From the screenwriter who gets paid $15,000 a segment to push tabletop grills to the 80-acre QVC studio that fielded more than 200 million callers in 2007, let's just say no part of this business is wired to refuse what's inside your wallet. In fact, somewhere near you an operator probably is standing by.
Stern's book doesn't pub for a few months, but preorder a copy now and it should arrive at about the same time as your back-ordered Snuggie.