Gold leaves Packard Bell, joins BBDO Worldwide
[new york] Veteran adman Mike Gold is joining BBDO Worldwide in a key global management post based here, according to people familiar with the plans. Mr. Gold recently left Packard Bell NEC as senior VP-advertising and corporate communications (AA, March 8). Both Mr. Gold and BBDO declined comment.
Intimate Brands to give TN Media $38 mil account
[new york] Victoria's Secret parent Intimate Brands is expected to award TN Media its $38.3 million media account. That could more than double depending upon the budget Intimate sets for its Victoria's Secret Beauty cosmetics line (AA, April 5). Intimate Brands did not return calls by press time, and a TN Media executive could not be reached. The win is good news for TN Media, which lost Campbell Soup Co.'s $200 million media account last month.
Cadillac taps Kosak as ad director
[detroit] General Motors Corp.'s Cadillac unit has a new advertising director: Kim Kosak, formerly assistant brand manager-marketing on GM's Chevrolet Silverado pickup. She succeeds Steve Rosenblum, who moves to brand manager, Cadillac Seville and Eldorado. Ed Berger, who had that job, has the new post of Southeast regional marketing manager, all GM brands, in Atlanta.
Broadcast series viewers are more loyal: Study
[new york] The major broadcast networks were crowing last week over a new study by Nielsen Media Research that shows viewers of prime-time series watch more of each episode and watch more episodes each season than viewers of series on cable or in syndication. Broadcasters concluded from the data that these more-loyal viewers pay closer attention to ads in the shows. Debbie Reichig, VP-sales research and development at Comedy Central, blasted the Syndicated Quad Study as an "absurd undertaking," saying the methodology used was suspect.
Ecker exits post at Bristol-Myers' Clairol
[stamford, conn.] William Ecker has stepped down as president, Clairol U.S. Retail, at Bristol-Myers Squibb Co., according to executives close to the company. Mr. Ecker and other company officials were not available for comment at press time. Mr. Ecker oversaw brands including Herbal Essences and Nice 'N Easy, as well as last year's launches of Revitalique hair color and Daily Defense haircare.
Delta drops ad theme 'On top of the world'
[atlanta] Delta Air Lines is dropping its 2-year-old "On top of the world" advertising theme and replacing it with a new, more "consumer-oriented" campaign from Saatchi & Saatchi, New York, in the fall. Some "On top of the world" ads will continue to run on a limited basis through the fall. Separately, Delta also is breaking a national print and radio campaign today (AA, March 1) for its new international BusinessElite service, also from Saatchi. Those ads take direct aim at Delta competitors British Airways, American Airlines and Lufthansa Airlines.
Sheraton opens review for $25 mil account
[white plains, n.y.] Starwood Hotels and Resorts Worldwide is putting its more than $25 million Sheraton Hotel and Starwood preferred guest accounts into review. A number of agencies, including Wieden & Kennedy, Portland, Ore.; and DDB Needham Worldwide, Y&R Advertising and Bates USA, all New York, are said to be meeting with the marketer this week. Incumbent Ogilvy & Mather, New York, will not participate in the review, but will continue to serve as Sheraton's agency.
Microsoft moves Windows from Wieden to A&L
[redmond, wash.] Microsoft Corp. shifted its Windows ad assignment to Anderson & Lembke, San Francisco, from Wieden & Kennedy, Portland, Ore. Spending is minimal now, but A&L will be in position to develop a launch campaign next year for Windows 2000 that should reach into the tens of millions of dollars. A Wieden spokeswoman confirmed the agency now is working only on Microsoft's brand assignment.
Lowe's narrows review to 3 contenders
[north wilkesboro, n.c.] Lowe's Cos. is believed to have narrowed the review for its $60 million to $100 million advertising account to three agencies- Doner, Southfield, Mich.; McCann-Erickson Worldwide, New York; and TBWA/Chiat/Day, Playa del Rey, Calif.
Lands' End tries TV to build e-commerce
[dodgeville, wis.] Lands' End this week breaks its first TV campaign designed specifically to build Internet traffic. The spots, from Biederman, Kelly, Krimstein & Partners, New York, will run primarily on cable news programming. Separately, David A. Johnson to VP-direct marketing, from director of direct marketing. He succeeds Lori Liddle, who held the title senior VP-direct marketing. Ms. Liddle has left the company.
Gateway, North Sioux City, S.D., named Avenue A, New York, as media planning and buying agency for interactive media. . . . Randy Thompson to VP-marketing, a new post in IBM Corp.'s Technology Group, Somers, N.Y., effective April 19. Mr. Thompson was senior director of national accounts, International Data Group's Marketing Services unit, Oconomowoc, Wis. . . . Young & Rubicam has launched a $1 million to $2 million campaign to promote itself. The campaign launched April 2 in The Wall Street Journal and The New York Times. . . . Steve Wilhite today joins Apple Computer as VP-worldwide marketing communications, as expected (AA,