Hachette CEO search
down to trio of finalists
[new york] The list of candidates for the Hachette Filipacchi Magazines CEO post is said to be down to two outside candidates: Parade Senior VP Jack Kliger and American Express Publishing Corp. President-CEO Dan Brewster. Publishing buzz says Mr. Brewster is first choice. Hachette Chief Operating Officer John Fennell is the leading inside possibility. A decision is expected this week.
Ericsson begins ads
for wireless service
[research triangle park, n.c.] Ericsson Digital Wireless Office Services today begins a print and Web campaign for MobileAdvantage, a wireless communications network that Ericsson says eliminates the need for mobile workers to maintain a wired phone and phone number at an office. AT&T Wireless and Rogers Cantel will sell airtime; Ericsson will provide the phones. Ads are by Anderson & Lembke, New York.
Cliff Freeman exits
'Enquirer,' 'Star' review
[lantana, fla.] Cliff Freeman & Partners has pulled out of the $50 million review for the National Enquirer and Star, citing a heavy workload due to current clients and other new business prospects. Mezzina/Brown, Arnell Group and DiNoto/Lee, all New York, are the remaining contenders.
Brinks may tap
Deutsch for $10 mil
[irving, texas] Brinks Home Security is said to be close to tapping Deutsch, New York, for its estimated $10 million account. Ingalls, Boston, was the other contender. Previous agency was Boston Group, Boston.
Clairol backs Ultress
with $30 mil push
[stamford, conn.] Bristol-Myers Squibb Co.'s Clairol unit will spend approximately $30 million this summer to launch a reformulated Ultress hair color. A Clairol spokeswoman said the company is reviewing proposals for a launch campaign from roster agencies Foote, Cone & Belding and Kaplan Thaler Group, both New York. The new Ultress Custom Color features an adjustable color formula.
Four A's heads into
[new york] The American Association of Advertising Agencies kicks off its annual meeting in Amelia Island, Fla., this week. The theme of the conference is "Facing the Future." Ogilvy & Mather Worldwide Chairman-CEO Shelly Lazarus takes the title of Four A's chairman from Jordan McGrath Case & Partners/Euro RSCG Chairman-CEO Pat McGrath.
Web project to Mullen
[new york] MSNBC hired Mullen, Wenham, Mass., to handle an assignment to develop a campaign for MSNBC and its Web site, MSNBC.com. The campaign will break in June and an agency of record assignment could follow. Billings were not disclosed.
IOC narrows review; Burnett,
[lausanne, switzerland] The International Olympic Committee is said to have narrowed its estimated $100 million review to five or six shops. Believed to be in the review are Leo Burnett Co., Chicago; and J. Walter Thompson Co., Y&R Advertising and McCann-Erickson Worldwide, all New York.
New York Life pares
finalists to four agencies
[new york] New York Life Insurance Co. has narrowed the list of contenders for its $30 million account to four contenders, but incumbent TBWA/Chiat/Day withdrew from the review. Geduldig & Ferguson, New York, is handling.
Kellogg launches ads from JWT
for new Country Inn cereals
[battle creek, mich.] Kellogg Co. breaks its first ads this week for Country Inn Specialties, a new line of cereals developed with real innkeepers. J. Walter Thompson USA, New York, is the agency.
SunAmerica to Deutsch, Marina del Rey, Calif., from Asher & Partners, Los Angeles, for the financial services company's $10 million account. Select Resources International, West Hollywood, was the consultant. . . . Malcolm Hobbs exited last week as VP-advertising at Oracle Corp. A spokeswoman said his departure won't delay the $42 million agency review he was overseeing. . . Harold Miltsch left as VP-corporate communications at NEC Technologies. Mr. Miltsch hired Hill, Holliday, Connors, Cosmopulos, Boston, for the account, now in review. . . . Visa USA and Promus Hotel Corp. announced the June launch of a co-branded credit card, Promus Points Visa, allowing cardholders to accumulate points for free nights at any Promus hotel. Direct mail, point-of-purchase and Internet advertising will support. . . . Autoweb.com, an online seller of automobiles, has narrowed the search for a first agency for its estimated $10 million to $15 million account to three: Lowe & Partners/SMS, Citron Haligman Bedecarre Euro RSCG and Odiorne Wilde Narraway & Partners, all San Francisco. . . . Universal Studios to Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, from Foote, Cone & Belding, Los Angeles, for the estimated $5 million account for its Hollywood theme park. FCB may continue to do some limited local