$85 mil to GSD&M
[universal city, calif.] DreamWorks Pictures, which had made a decision to keep its $85 million account with Focus Media, Santa Monica, Calif., has now reconsidered and given the business to GSD&M, Austin, Texas, according to executives close to the companies. Both agencies had been competing for the business since the middle of last year. DreamWorks executives did not return calls by press time.
Nike offers high-tech
Inner Actives sports bra
[beaverton, ore.] Nike is coming out with state-of-the-art sports bras, called Nike Inner Actives, as part of the Alpha Project line. The line is touted as improving comfort as well as reducing vertical motion by 30% as compared to Sara Lee Corp.'s Champion Action Tech bra. A campaign will begin in August from Goodby, Silverstein & Partners, San Francisco.
Toys 'R' Us
narrows $50 mil review
[paramus, n.j.] Toys "R" Us as of late last week narrowed the review for its estimated $50 million account to Ammirati Puris Lintas and Deutsch, both New York; Leo Burnett USA, Chicago; and Doner, Southfield, Mich. Media participants are Burnett's Starcom, Western Initiative and Media Edge. The list may change pending discussions with incumbents Kaplan Thaler Group and Quantum Media International, both New York.
Wherehouse to rebrand
[torrance, calif.] Wherehouse Entertainment this week begins the rebranding of 371 Blockbuster Music stores it purchased last year. The first campaign from Colby Effler & Partners, Santa Monica, Calif., shows a rock band changing its name and notes the music store is just following its lead. A Wherehouse brand relaunch is planned for later this year. Spending is estimated at $15 million to $30 million.
Levitz seeks shop
for $20 mil acc't
[boca raton, fla.] Levitz Furniture Corp. is contacting agencies for its $15 million to $20 million account. Executives close to the situation said incumbent Bozell Worldwide, New York, won't participate.
kids' haircare line
[new york] Bristol-Myers Squibb Co.'s Clairol unit will launch a new children's haircare line this spring. The Aussie Land line will appear in stores in mid-April, with advertising and promotions breaking in July from Kaplan Thaler Group.
Lipton Brisk tea
spot uses Bruce Lee
[purchase, n.y.] The Pepsi-Lipton Tea Partnership is readying another Brisk spot to follow the debut of its Planet Hollywood spot. The work, breaking during Lipton's tennis tournament, continues the theme of b&w, clay-animated characters trying to bounce back, created by J. Walter Thompson USA, New York. The newest 30-second ad features Bruce Lee, along with "Karate Kid" stars Ralph Macchio and Pat Morita.
new brand campaign
[san francisco] AirTouch Communications is expected to announce a new brand marketing campaign this week. The "AirTouch Promise" ensuring customer satisfaction. The work would be the first from Campbell Mithun Esty, Minneapolis.
Reebok effort will tout
DMX running shoes
[stoughton, mass.] In an effort to resuscitate its ailing sales, Reebok International is in the early stages of formulating a new campaign, focusing on the DMX technology of its athletic shoes. Specifically, running footwear will be targeted, which has re-emerged as a growing category of the athletic shoe business. Scheduled launch date of the campaign is late April, from Berlin, Cameron & Partners, New York.
NYPD nears decision
on diversity campaign
[new york] The New York Police Department is expected to make a decision this week in its $10 million review for its diversity recruitment account. Agencies believed to be in the running include Caroline Jones Advertising, Spike/DDB, McCann-Erickson Worldwide, UniWorld Group and J. Walter Thompson USA, all New York; and Leo Burnett USA, Chicago.
Del Webb Corp. has named seven agencies to a short list for the consolidated $10 million ad account for its Sun City communities in seven states: Bozell, Costa Mesa, Calif.; Doner, Newport Beach, Calif.; DDB Needham Worldwide and the Richards Group, Dallas; Grey Advertising, Los Angeles; Phillips Ramsey, San Diego; and Publicis & Hal Riney, Chicago; Select Resources International, West Hollywood, Calif., is the consultant. . . . Lee Clow, 55, to chairman-chief creative officer of TBWA Worldwide, from chairman-chief creative officer of TBWA/Chiat/Day. Mr. Clow takes the chairman title from the retiring Bill Tragos. Mr. Tragos' former duties will be split between Mr. Clow and TBWA Worldwide CEO-President Michael Greenlees. . . . MacManus Group today consolidates its relationship marketing capabilities into a new unit named DialogueWorks, which consists of Ayer/Deare & Partners and the relationship marketing clients of Clarion Direct. . . . AT&T Corp. has begun offering consumers in Dallas and Tacoma, Wash., discounts for subscribing to both Tele-Communications Inc. cable TV services and AT&T long-distance services. . . . Little Caesar Enterprises is scheduled to start an ad and promotional campaign this week highlighting the company's 40th anniversary, from Bozell Worldwide, Southfield, Mich., Crain's