I.Q. drops Bates, searches for new shop
[houston] Consumer goods manufacturer I.Q. Products is searching for an agency to handle its $10 million account. The company had chosen Bates USA last summer, but said it parted ways with the agency because of "philosophical differences." Before that, I.Q. Products handled advertising in-house. The company sells its own products and makes for re÷öbranding such items as WD-40 and Nexus haircare products.
Playtex sets $25 mil effort for tampons
[westport, conn.] Playtex Products is expected to launch a $25 million advertising campaign for its Playtex Gentle Glide tampons this week. The TV and print campaign from Grey Advertising, New York, will promote the use of tampons instead of pads.
A-B hopes to boost Bud; lizards not extinct
[st. louis] Anheuser-Busch hopes to increase sales of Budweiser in '99 after a 10-year decline in sales, executives told wholesalers last week at the brewer's annual sales meeting in Dallas. A-B plans to support the brew with a variety of ads, including heritage spots featuring A-B CEO August Busch III, humorous spots and new lizard ads, including one spot breaking this month that features the ferret character playing guitar.
Wunderman reorganizes operation into 5 'teams'
[new york] Wunderman Cato Johnson, the direct marketing unit of Young & Rubicam, has restructured the company into teams led by "global practice leaders." The five teams include Database Marketing, Teleservices, Internet Services, Business Development & Consulting and Finance & Technology. Brand Dialogue, Y&R's interactive unit, and its consulting division, Capital Consulting & Research, will be incorporated into Wunderman but will retain their names.
PharmAssure narrows review to three
[pittsburgh] The $30 million creative review for PharmAssure, the joint venture between General Nutrition Co. and Rite Aid, has been narrowed to Kirshenbaum Bond & Partners and Publicis, both New York, and D'Arcy Masius Benton & Bowles, Detroit. A decision is expected by April.
Toys 'R' Us names 8 shops in review
[paramus, n.j.] Toys "R" Us is considering eight advertising agencies in the review for its $50 million advertising account: incumbent Kaplan/Thaler, Ammirati Puris Lintas, Bozell Worldwide, Deutsch, Doner, Saatchi & Saatchi and TBWA/Chiat/Day, all New York, as well as Leo Burnett USA, Chicago. Media agencies under consideration are incumbent Quantum Media International, Media Edge and Western Initiative, all New York. Richard Roth in New York is the consultant. It will cut to three shops by month's end.
Mercedes introduces S-Class sedan tonight
[montvale, n.j.] Mercedes-Benz of North America launches the S-Class sedan on national network and cable TV tonight with two spots that mark the swan song for Lowe & Partners/SMS, New York. The four-week, prime-time push is part of the brand's $30 million marketing effort.
MacManus shifts P&G work to DMB&B from Ayer
[new york] MacManus Group, as expected, consolidated its N.W. Ayer & Partners' Procter & Gamble Co. accounts at Ayer sibling D'Arcy Masius Benton & Bowles (AA, Feb. 8). The P&G brands shifted include Folgers, Millstone, Puffs, Hawaiian Punch and Sunny Delight.
New Zealand Tourism Board ousts Saatchi from $27 mil account
[wellington, new zealand] The New Zealand Tourism Board fired Saatchi & Saatchi from its scandal-plagued $27 million account last week. The scandal centered on concerns that Jenny Shipley, the New Zealand prime minister who faces re-election in November, and Kevin Roberts, Saatchi's chairman and a New Zealander, could use the ad campaign to help her re-election.
Bozell's Bell to succeed Mason as chairman-CEO at True North
[chicago] David Bell, 55, CEO of Bozell Worldwide, will take the helm as chairman-CEO of True North Communications at the end of the month when CEO Bruce Mason retires. The selection ends a yearlong search for a successor. Leo-Arthur Kelmenson, Bozell chairman, adds Mr. Bell's duties.
Twentieth Century Fox Home Entertainment is moving its $50 million network, syndication and cable TV media account in-house; spot media will be handled by J. Walter Thompson USA, Los Angeles (AA, Feb. 15). Focus Media, Santa Monica, Calif., is the previous agency. . . . Amazon.com this week is expected to break its first TV campaign in about year, shifting focus from testimonials to an emphasis on its extensive merchandise selection. Foote, Cone & Belding, San Francisco, is the agency. . . . Wm. Wrigley Jr. Co. is preparing for a May rollout of its "ice" gum called Eclipse, which has been testing since last year. BBDO, Chicago, will handle the launch. . . . James Thompson, former president of Guinness Canada, has been tapped as VP-marketing for Guinness Bass Import Co., Stamford, Conn. He succeeds Reggie Fils-Aime. . . . OnHealth Network, an Internet health information service, awarded its $25 million marketing account to TBWA/Chiat/Day, San Francisco, for advertising and Thinking Media, New York, for interactive. The account had been handled in-house. . . . Blue Shield of California awarded its $8 million consolidated direct and interactive account to Foote, Cone & Belding, San Francisco. Ogilvy One, Los Angeles, was the other finalist. Previous agencies are Phelps Group, Santa Monica, Calif., and Cohn & Wells, San Francisco. . . . General Motors Corp.'s OnStar Division is expected to announce soon whether Ammirati Puris Lintas, New York, will retain its $10