Excite@Home to auction keyword banner ad space
[redwood city, calif.] In a break from its usual approach to Web ad sales, Excite@Home will begin auctioning 2000 keyword banner ad space for its www.excite.com and www.webcrawler.com today, according to a media buyer. Excite@Home previously gave long-standing customers first refusal of media contracts.
Hoover will choose shop from list of 6
[north canton, ohio] Hoover Co. is considering six Midwestern shops to handle its $25 million vacuum cleaner business. DDB Worldwide, FCB Worldwide, Leo Burnett USA, J. Walter Thompson USA and Y&R Advertising, all Chicago, as well as Doner, Southfield, Mich., are shooting it out. Jones-Lundin Associates, Chicago, is handling. The incumbent, Euro RSCG Tatham, Chicago, was not invited to participate.
MTV's Broce exits to lead Hungry Man
[new york] MTV Networks Senior VP-Marketing Allan Broce is leaving to head the TV commercial division of Hungry Man Productions, according to executives close to the situation. Mr. Broce's new title couldn't be learned. His departure comes amid a ratings revival at MTV, where he revamped the network's marketing and on-air look. Mr. Broce had been in charge of on-air promotion, consumer and trade advertising, affiliate marketing and sponsorship promotion since 1997. Christina Norman, senior VP of on-air promotion at MTV, is the leading candidate to succeed him.
Sharpton: Colgate hiking minority buys
[washington] The Rev. Al Sharpton said a pact with Colgate-Palmolive Co. calling for the company to shift more of its ad work to minority media and agencies is imminent. The deal will apparently benefit UniWorld Group, New York, at the expense of Young & Rubicam, New York.
LVMH readies sunglasses, watch shops
[new york] Luxury goods marketer LVMH Moet Hennesy Louis Vuitton, parent of makeup retailer Sephora, will launch two U.S. retail concepts in November, a watch store called Synchrony and sunglasses retailer Solstice. Both stores will use the same marketing strategy as Sephora, which entered the U.S. in 1998 and initially used events and public relations efforts.
First USA takes direct review in-house
[wilmington, del.] First USA took its direct mail review in-house, less than a month after it began contacting agencies to handle a $150 million project for its consumer products. Consultant Skip Pile, of Pile & Co., Boston, confirmed he is no longer handling the review.
Bank of America breaks $11 mil campaign
[charlotte, n.c.] Bank of America will break an $11 million print campaign today to promote its corporate business services. Ads from Bozell Worldwide, New York, will appear in newspapers including The Wall Street Journal and Financial Times and magazines including Business Week, Fast Company and Forbes.
McCann/A&L hires Sweitzer
[san francisco] McCann-Erickson/A&L, San Francisco, has hired Steve Sweitzer as executive creative director. Mr. Sweitzer, a former top creative at TBWA/Chiat/Day and Hal Riney & Partners, has been freelancing since 1997. McCann/A&L will also install Michael McLaren as exec VP-client service director on its Microsoft account. Mr. McLaren was most recently executive group director on the IBM Corp. global account at Ogilvy & Mather, New York.
Barnet steps down from top post at Cahners
[new york] Bruce Barnet, president-CEO of Cahners Business Information, abruptly resigned last week. A company statement said he was leaving "to pursue other investment and business opportunities." For now, his replacement will be Brian Nairn, chief operating officer of Cahners.
GM moves Astra account back to McCann in Europe
[franfurt] General Motors Corp. returned its midsize Astra car account to McCann-Erickson Worldwide, it was announced at the Frankfurt auto show. McCann will handle the business in Europe, except for Germany and the U.K. Rainey Kelly Campbell Roalfe had held the account since 1997. Sister Interpublic Group of Cos. agency Lowe Group recently regained the German and U.K. business.
Dell Computer Corp. this weekend is expected to break its long-awaited consumer campaign via Ammirati Puris Lintas, New York. Spending on the campaign is estimated at $30 million. . . Schering-Plough Corp. has signed a deal with United Media to use its Dilbert cartoon character in promotions this winter for a series of its over-the-counter brands. . . . Lucy.com, a women's activewear Web site, is searching for an advertising agency to handle its $10 million account. . . . G&L Internet Bank to Courtney & Watson, Miami, as its first ad agency and Aplomb Consulting, San Francisco, to handle public relations for the online banker targeted at gay and lesbian customers. . . . Alpine Lace Brands has postponed its $2 million to $4 million agency search because of management changes. . . . Conde Nast Publications' Glamour will increase its rate base 5% to 2.1 million as of January, when ad rates also will increase 7%. . . . Julie Hansen to ad director at American Media's National Enquirer from account manager for the National Enquirer and the Star. . . . Federal Trade Commission acted to speed up the launch of probes of misleading Internet claims, letting a single commissioner sign off on a staff request for information instead of requiring a commission decision. . . . VF Corp.'s Wrangler Co. is down to three agencies in its review, but may divide the $30 million account. Wrangler split with Martin