Microsoft won't change message after antitrust
[redmond, wash.] Microsoft Corp. won't adapt the message, tone or overall approach of a $300 million brand push breaking next month because of a Nov. 5 antitrust ruling against the software giant. "The creative direction and messaging are all still very much about great [software] products that empower people," a spokesman said. A clue to its direction might be found in a gatefold ad, showcasing the company's Windows 2000 business products, running in the Nov. 15 Forbes with the copyline "The/Business/Internet starts here." But Microsoft General Manager-Advertising Mike Delman characterized the ad from McCann-Erickson/A&L, New York and San Francisco, as "merely tactical."
Forbes withholds mud, for now
[washington] Steve Forbes' presidential campaign for the moment will not mention George W. Bush in new ads. Instead of the widely anticipated negative ads, Forbes 2000 on Nov. 16 breaks a 60-second biographical ad and two :30s on Social Security and taxes that give the kind of details critics accuse Gov. Bush of avoiding. The ads, from William Eisner & Associates, Hales Corners, Wis., will run on national cable and in Iowa and New Hampshire markets.
Ziff-Davis sale may be imminent
[new york] An announcement on the sale of Ziff-Davis by parent Softbank Corp. could come as early as this week. A Ziff-Davis spokesman declined to comment on industry rumors, saying only that an announcement could be expected before the end of the year. Those believed to be bidders include Miller Freeman, Reed Elsevier and Willis Stein & Partners, led by ex-Emap Petersen executive James Dunning.
TradeOut.com opens agency search
[ardsley, n.y.] Fresh off a $22 million cash infusion, TradeOut.com is believed to be contacting agencies. The 5-month-old company, which runs an online marketplace for surplus office material, plans to spend $10 million to $15 million promoting itself. EBay, Morgan Stanley Dean Witter and others took an equity stake in the company last month; TradeOut.com denied its account is in review.
Lowe loses Henkel in merger fallout
[duesseldorf] Henkel announced the end of its long relationship with the former Lowe Group in Europe and will hear presentations from the German detergent and personal-care products giant's three remaining agency networks starting this week. BBDO Worldwide, DDB Worldwide and TBWA International will pitch for the estimated $40 million detergent business Lowe is losing due to a conflict with the former Ammirati Puris Lintas' Unilever business. The two networks merged recently to form Lowe Lintas & Partners Worldwide.
Lowe Lintas lays out new exec suite
[new york] Lowe Lintas & Partners Worldwide last week announced its revamped U.S. and New York management structure following the merger of Lowe & Partners Worldwide and Ammirati Puris Lintas. As expected, former Lowe U.S. Chairman-Chief Creative Officer Lee Garfinkel moves to chairman-chief creative officer, U.S. and New York, while former Lowe U.S. Vice Chairman Gary Goldsmith becomes vice chairman and executive creative director for the U.S. and New York. Rob Quish, previously Lowe New York president, becomes president of the merged agency's New York office, while Bruce Kelly, formerly president of Lowe North America, has the same title at the new entity. Former Ammirati New York Chairman-CEO Jim Allman becomes director of multinational accounts.
Consultancy Whitman-Hart buys Four Points Digital
[chicago] E-business consultancy Whitman-Hart on Nov. 12 acquired Four Points Digital. Four Points (four-points.com) has a client list that includes 3Com Corp., Ameritech Corp. and Quaker Oats Co.
Brown & Williamson ad targets Disney shareholders
[louisville, ky.] Brown & Williamson Tobacco Corp., in a page ad in the Nov. 12 edition of The Wall Street Journal, claims it's been "defamed" by Walt Disney Co.'s Touchstone Pictures. Touchstone is the producer of "The Insider," the movie touted as the true story of industry whistle-blower and former B&W executive Jeffrey Wigand. In its ad -- created in-house and titled "An Open Letter to Disney Shareholders" and signed by Mick Brookes, B&W chairman-CEO -- the company said incidents depicted in the movie that show the tobacco company threatening Mr. Wigand are false. A spokesman said the company is conducting research with an eye toward filing a defamation suit.
`The Industry Standard' ponders public offering
[boston] International Data Group has retained Hambrecht & Quist to explore a partial sale -- as much as 20% -- of The Industry Standard, its weekly covering Internet business. The move is viewed as a prelude for an IPO. The Industry Standard could be valued at as much as $225 million, based on the asking price for the 20% stake.
Nina Lawrence, 39, to publisher, Conde Nast Publications' Bride's, New York, from publisher, Mademoiselle. She succeeds Deborah Fine, earlier named publisher of Glamour. Lori Burgess, 40, succeeds Ms. Lawrence at Mademoiselle, from publisher, Primedia's Seventeen. . . . Heather Dupre to VP-business development, grocery products division, ConAgra, Omaha, from VP-marketing, Andrew Jergens Co., Cincinnati. . . . Replay Networks chose Publicis & Hal Riney, San Francisco, for its estimated $20 million account. USWeb/CKS, San Francisco, is the former agency. . . . Jim Hood resigned as CEO of New York-based Lord Group, the joint venture of Young & Rubicam and Japan's Dentsu. Roger Chiocchi was promoted to president and chief operating officer from exec VP-general manager. . . . Mellon Financial Corp. said it was ending its nearly 10-year relationship with Bozell Kamstra, Pittsburgh, which handled the $20 million account.