Hearst seeks buyers
for two sports titles
[new york] Hearst Magazines is putting Sports Afield and Motor Boating & Sailing on the selling block, the first time the closely held publisher has ever put any titles up for sale. Investment bank Jordan, Edmiston Group is handling the sale. Hearst is divesting the smaller properties as it focuses on more mass-market titles such as its Talk joint venture and Oprah Winfrey-backed women's magazine. Separtely, parent Hearst Corp. has agreed to buy the San Francisco Chronicle newspaper for an undisclosed price.
Gift retailer reviews $60 mil acc't
[fort lauderdale, fla.] Flower, plant and gift retailer Gerald Stevens Inc. is searching for an agency to handle its new account. The assignment is estimated at $20 million to $25 million for 2000, and from $50 million to $60 million in 2001. Those said to be in the hunt include Bartle Bogle Hegarty, DiNoto/Lee and Grey Advertising, all New York.
P&G set to launch Bounty Heavy Duty
[cincinnati] Procter & Gamble Co. next week begins shipping Bounty Heavy Duty, an extra-strong, premium-priced towel designed for home improvement chores. Print ads from Jordan McGrath Case & Partners/Euro RSCG, New York, break in the fall. Separately, P&G has begun testing Charmin Flushcloths, a moist towelette version of its bath tissue. It issued a 50 cent coupon for the product July 3, according to the coupon tracking service Promotion Insights, New York.
Clorox consolidates business at DDB
[oakland, calif.] Clorox Co. has consolidated its domestic and international ad account at DDB Worldwide, San Francisco, by pulling some $55 million to $75 million in billings from Y&R Advertising, San Francisco. The move is effective Jan. 1. DDB previously had $150 million in Clorox billings; Y&R loses the Brita, Hidden Valley and Kingsford brands. The consolidation also affects Hispanic and interactive advertising, and media buying. Clorox Diamond Communications, a joint venture of Y&R and DDB, will continue some media buying under new DDB management.
Jenny Craig seeks test creative
[la jolla, calif.] Jenny Craig International has asked Wiley & Associates, Westlake Village, and Asher & Partners, Los Angeles, to develop separate creative for testing in two cities, an executive familiar with the situation said. SuissaMiller, Los Angeles, remains agency of record for the $40 million account.
Dial/Henkel gives DDB $50 mil
[scottsdale, ariz.] Dial/Henkel, a joint venture between Dial Corp. and the German consumer products company Henkel, as expected, has awarded two new assignments to DDB Worldwide, New York, estimated at up to $50 million (AA, Aug. 2). They include the first advertising in more than a decade for the Purex brand to tout an upgraded version of the detergent believed to include tablets, and Custom Cleaner home dry-cleaning kits, which Dial/Henkel formally bought from Creative Products Resource last week.
Kelly exits Sprint for Tickets.com
[newport beach, calif.] Tim Kelly left effective Aug. 6 as Sprint Corp.'s VP-marketing to be exec VP-chief marketing officer, a new position, at Tickets.com, a site that sells tickets to entertainment and sporting events. Dan Alcazar, Sprint assistant VP-marketing, will take over Mr. Kelly's former duties on an interim basis.
review for $20 mil account
[san diego] StoreRunner.com, the shopping portal Internet site in which CBS Corp. has a stake, has begun a search for an agency to handle its estimated $15 million to $20 million account.
McDonald's tests new
[oak brook, ill.] McDonald's Corp. launches two new chicken sandwiches viewed as potential national menu items in San Diego Aug. 13. A campaign from regional agency DavisElen, La Jolla, Calif., runs through Sept. 30. The Chicken McGrill and Crispy Chicken sandwiches replace the Deluxe chicken sandwiches.
Volkswagen U.K. to Grey Advertising's MediaCom-TMB, London, from BBJ Media Services as media agency of record in the U.K., with billings estimated at $125 million to $130 million. . . . AFC Enterprises's Cinnabon International unit to Integer, Dallas, from Horton Lantz Marocco, Seattle. . . . EToys.com to Publicis & Hal Riney, San Francisco, from Kalis & Savage, Pacific Palisades, Calif., for its $20 million account. . . . Gambrinas Co. today launches its first-ever TV spots for Corona Light, created by Richards Group, Dallas. The ads, which use the "Miles away from other light beers" tagline, initially will run in some Southern markets. The new ads coincide with new national packaging for Corona Light, to a yellow-and-white painted label with blue type, logo and outline. . . . DealTime.com to Margeotes/Fertitta & Partners, New York, as first agency for the Internet e-commerce site's $15 million account. . . . Superstation TBS to Publicis & Hal Riney, San Francisco, as its agency. . . . BoxLot.com to Bozell Worldwide (creative), Costa Mesa, Calif.; Burson-Marsteller (public relations), Los Angeles and San Diego offices; Beyond Interactive (online), San Francisco; and Carat ICB (media buying), Los Angeles, for the online auction site's $10 million to $15 million account. BoxLot previously used Fusion, Chicago, for projects. . . . A&P's Eight O'Clock coffee brand has begun a search for its first agency on the $5 million account. AAR/Bob Wolf Partners & Co., Los Angeles, is handling. . . . Grand Victoria Casino is looking at four agencies to handle its estimated $3.1 million campaign. The surburban Chicago casino has invited incumbent Coil Counts Ford & Cheney, Chicago, to pitch. . . . Alpine Lace Deli Brands is contacting agencies about a $2 million to $4 million