Hilfiger consolidates account at Deutsch
[new york] Tommy Hilfiger Corp. consolidated its clothing advertising account with Deustch, New York, and split with Kirshenbaum Bond & Partners, New York. The company moved approximately $30 million in billings for its children's, jeans, golf and home offerings to Deutsch, which already handled $50 million in billings for its men's and women's sportswear, eyeglasses, handbags and other accessories. A company spokeswoman said advertising for the designer's fragrance lines have not been assigned. Kirshenbaum just broke new TV ads for Tommy and Tommy Girl fragrances (see Landmarks). Kirshenbaum said that the split was a mutual decision.
Long Haymes wins T.J. Maxx account
[framingham, mass.] T.J. Maxx awarded its $20 million creative and media planning accounts to Long Haymes Carr, Winston Salem, N.C. Media-buying goes to Hill, Holliday, Connors, Cosmopulos, Boston. Other finalists for the creative portion of the account were Hill Holliday; Euro RSCG Tatham, Chicago; and the Richards Group, Dallas. Hill Holliday was the only contender for media buying. Pile & Co., Boston, handled the review. Holland Mark, Boston, was the former agency.
McDonald's names new VP-marketing
[oak brook, ill.] McDonald's Corp. named Karen Eadon VP-marketing in a new position from senior VP-marketing for Applebee's International. She will be one of five national marketing officers reporting to Larry Zwain, senior VP-marketing and will be responsible for "restaurant ambiance" as it relates to the customer experience, said a spokesman. Ms. Eadon, who has also held marketing positions with ARCO and Taco Bell Corp., is the newest outsider to join the company.
Inside.com revises print schedule
[new york] Powerful Media and Standard Media International's jointly published print version of the Inside.com Web site, which was originally expected to go weekly soon after its Dec. 5 launch, will instead come out twice a month through at least the second-half of next year, a company spokesman said. The initial magazine features 50 ad pages (112 total). Providing additional evidence that the 2001 ad market might be softer than this year's. Standard Media, which publishes the Industry Standard, said it would close down its Grok monthly publication in February.
Primedia names CEO of publishing unit
[new york] Primedia announced the promotion of Tim Andrews to chief executive officer of Primedia's Intertec Publishing and Event division, from president-CEO of Primedia's IndustryClick subsidiary. Ron Wall also assumes the newly created position of Intertec president, promoted from chief operating officer. Mr. Andrews replaces Cam Bishop, who is leaving the company. Intertec publishes 450 books and directories, more than 100 trade and technical publications and produces 30 trade shows.
Germany plans beef-promo effort
[bonn, germany] As fears of mad-cow disease continue to spread across Europe (see For the Record, page 50), the German government's food-marketing association, CMA, has hired Von Mannstein, Solingen, to do an ad campaign promoting German beef. The campaign includes commercials with testimonials from Germany's best-known chefs and call centers for concerned consumers. Media buying is handled by HMS & Carat, Wiesbaden.
Playboy reorganizes publishing offices
[chicago] Playboy Enterprises Inc. announced the reorganization of its publishing group, combining the offices of president of the business group and publisher of Playboy magazine. Business-group President Alex Mironovich, who didn't want to take on both roles, has decided to leave the company. Michael T. Carr, president and CEO of Weider Publications, will assume the titles of president of the publishing group, publisher of Playboy magazine and executive vice president of PEI. Gail Day, who had been publisher for the past year, has left the company.
Miller Brewing Co., Milwaukee, announced it will sell Celis Brewery of Austin, Texas, and the Celis trademark at the end of the year. . . . Zenith Media said worldwide advertising expenditures will be up 8% in 2000 to $332 billion; 6% sustainable for 2001 and beyond. . . . Olde Brooklyn Beverage Co., New York, is launching a national rollout for Olde Brooklyn Soda, which had been available only in the New York area. . . . Grey Healthcare Group, New York, has signed a deal with Spotlight Health, Los Angeles, to combine resources in using celebrities in the field. . . . Ford Motor Co.'s Ford division will pair with Hachette Filipacchi magazines to promote the Focus small car. . . . New World Pasta assigned Grey Worldwide, New York, and Grey's MediaCom division its $5 million to $10 million account. The decision follows a review that included The Lord Group, New York, and Margeotes/Fertitta & Partners, New York. . . . Budget Rent A Car Corp.'s Ryder TRS unit breaks an ad in USA Today Dec. 4 playing off the highly-publicized use of its rental trucks by the state of Florida to move election ballots. . . . Lowe Lintas & Partners Worldwide, New York, laid off between 20 and 30 workers on the agency's Burger King account from its 1,100-person office. The $400 million Burger King review is expected to conclude in January.