FILKIN GETS NEW POST AT NABISCO BISCUIT

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[east hanover, n.j.] Donna Filkin, VP-marketing at LifeSavers Co., has been appointed to the new position of VP-marketing for new products and on-the-go at sibling Nabisco Biscuit Co. Among the new products she'll shepherd this fall: a 99 cent Big Bag line for brands such as Ritz Bits Sandwiches and Teddy Grahams testing in West Coast convenience stores; special Football Oreos featuring one of four local teams, among them the New York Jets and the Dallas Cowboys; new Mini Cheese Nips in stand-up resealable bags; and new holiday versions of Chips Ahoy! and Teddy Grahams.

Earle Palmer Brown chief leaves after 1 month

[new york] Mark Abrams, co-president of Earle Palmer Brown for just one month, has left the ad agency and apparently returned to Artustry, where he was a founding partner. Mr. Abrams had shared the presidency with Jonathan Frattaroli, who will continue to run the four-office agency as senior managing partner. Earle Palmer Brown is looking for Mr. Abrams' replacement. Mr. Abrams could not be reached for comment; EPB declined comment.

Agency.com goes ahead with IPO

[new york] Agency.com on Sept. 2 filed for an initial public offering to raise up to $75 million. Omnicom and its Internet subsidiary, Communicade, will continue to hold 49.9% of the interactive shop's stock. Agency.com, the No. 3 shop on Advertising Age's Interactive 100, reported a 1998 loss of $1.8 million on revenue of $26.5 million. On a pro forma basis adding in acquisitions, Agency.com lost $10.6 million on revenue of $70.9 million last year and $4.7 million on revenue of $41.8 million in the first half of 1999. Agency.com's largest clients are British Airways, Compaq Computer Corp. and Sprint Corp.

Times Mirror to sell 'Sporting News'

[los angeles] Times Mirror Co. will sell its weekly The Sporting News and related properties, including its www.sportingnews.com Web site. Donaldson, Lufkin, Jenrette will handle the sale. Times Mirror Magazines President-CEO Efrem Zimbalist III said the decision to sell was due to competitors' advantages in TV. "For [The Sporting News] to be No. 1 or No. 2 in the category, we really feel it needs an owner that can give them a stronger electronic leg up," he said. Times Mirror hopes to complete the sale by either the end of this year or early next.

Garland leaves TBWA for post at JWT

[new york] John Garland joins J. Walter Thompson USA this week as senior partner-creative director of broadcast and development. Mr Garland headed the production department at TBWA/Chiat/Day. He succeeds Stephanie Apt, who left JWT.

Howard Merrell wins $20 mil SAS acc't

[raleigh, n.c.] Software marketer SAS Institute has awarded Howard, Merrell & Partners its estimated $20 million account. There was no previous agency. Long Haymes Carr, Winston-Salem, and Arnold Communications, Boston, were said to be the other review contenders.

IHOP has 'good time' with campaign

[glendale, calif.] International House of Pancakes reveals the chain's secrets this week in a series of humorous TV spots imitating sensational TV newsmagazine shows. Tagged "Any time is a good time for IHOP," the estimated $20 million campaign is the first from new agency Kirshenbaum Bond & Partners, San Francisco.

Oldsmobile, 'SNL' tie for promo

[detroit] Oldsmobile will debut TV and print ads Sept. 7 in a special joint promotion for the 25th anniversary special of "Saturday Night Live," airing Sept. 26. Ads will ask viewers to vote for their favorite "SNL" characters via a Web site and register for a promotion giving away an Oldsmobile Intrigue sedan, an Oldsmobile spokesman said. The General Motors Corp. division will be sole automotive sponsor of the show. Advertising is from Leo Burnett USA, Chicago.

Magazine ad pages up 1.6% for first 8 months of '99

[new york] Magazine industry ad pages were up 1.6% for January through August 1999, according to the latest figures released by the Publishers Information Bureau. The top category for the eight-month period was apparel and accessories at 2,035 ad pages, 11.6% below the total for the same period a year earlier. Automotive, food, financial, insurance and real estate, retail, and travel categories all posted gains, while direct response, technology, toiletries and cosmetics were down.

Max Factor to tie with 3 others for video promo

[hunt valley, md.] Procter & Gamble Co.'s Max Factor will team with Miramax Films, Buena Vista Home Entertainment and Blockbuster Video for a promotional tie-in between Max Factor's mascaras and the video of Miramax's "Shakespeare in Love." P&G will offer free movie rentals with each mascara purchase, and support the promo with in-store displays and print from Leo Burnett USA, Chicago.

F.Y.I.

Business Week is launching a branding campaign in consumer and trade publications today to appeal to people who don't ordinarily read it; earlier ads focused on the trade. Draft Worldwide, Chicago, created the new "Seize the week" campaign that consists of print, radio and outdoor. . . . Madelyn Alpert Roberts to publisher, McCall's, New York, from associate publisher. . . . Federal Trade Commission is expected to issue its long-awaited report to Congress on advertising self-regulation in the alcohol industry this week. . . . Online beauty products and cosmetics retailer eve.com today launches its TV ads, developed by Arnold Ingalls Moranville, San Francisco, as part of its $5 million campaign, launched last month with print. . . . American Association of Advertising Agencies is in the preliminary stages of compiling a comprehensive Internet database listing of member agencies. The database would provide links

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