Blue Cross opens review for $14 mil-plus account
[chicago] Blue Cross & Blue Shield Association is looking for an agency for its estimated $14 million-plus ad account. The group has sent requests for proposals to 10 large agencies with local offices. A final decision is expected Nov. 19. Foote, Cone & Belding is the incumbent.
Domino's tests dessert offering
[ann arbor, mich.] Domino's Pizza is testing Cinnamon Sticks, a sweet version of its popular bread sticks, as a way to add on sales. The product is made with fresh pizza dough, and is being tested in Denver; Gainesville, Fla.; Houston; and New Orleans. No national rollout plans have been set, a spokesman said, and so far there is no advertising support.
'Prevention' tries custom publishing
[emmaus, pa.] Rodale's Prevention has created a custom publishing division. Jack Huber, director of marketing, has been promoted to head the division as associate publisher-marketing. Denise Favorule moves to associate publisher of the magazine, from national advertising director. Sean Flanagan joins as eastern ad director, from international advertising director of Rodale's Men's Health.
Ford plans 2-year Focus 'intro'
[woodstock, vt.] Ford Division of Ford Motor Co. announced it will back the September launch of its Focus with a traditional ad blitz, via J. Walter Thompson USA, Detroit, in late August, and follow that with special events and promotions spread over two years, Automotive News reports today. Ford Division President Jim O'Connor, speaking to journalists gathered at a resort here last week, said, "We don't expect to create aspiration for this vehicle with just a TV ad." To create a buzz about the car, 120 young influentials in five key markets will each be given a Focus to drive for six months.
Ernst & Young taps Duboff
[new york] Ernst & Young named Robert Duboff as director of national marketing, a new position, where he will step up marketing efforts for the consulting company. He was formerly VP-director of corporate marketing at Mercer Management Consulting, Boston.
Wieden's Hoffman leaves London for U.S.
[london] Susan Hoffman, creative director and a founding partner of Wieden & Kennedy's troubled U.K. agency, is returning to Wieden's Portland, Ore., headquarters. Wieden said the timing -- the agency just hired a new managing director, Hugh Derrick, after a wave of departures -- is coincidental and that Ms. Hoffman always intended to return to the U.S. The London shop is seeking a new creative director.
Western issues statement
[new york] Western Initiative Media Worldwide last week issued a statement confirming that Michael Kassan, its U.S. president, has taken a month's leave. The statement also read: "Mr. Kassan's leave has no connection whatsoever to his or the company's activities on behalf of its clients. Michael Lotito will continue to serve as chief operating officer, responsible for all daily operations, reporting to Dennis Holt," CEO for Western in the U.S.
Ikon hands Bozell $30 mil copier account
[valley forge, pa.] Ikon Office Solutions has awarded its estimated $30 million account to Bozell Worldwide, New York. The copier marketer will launch a national TV, print and radio campaign this fall. Ikon has had no national advertising for more than a year, having parted ways with Doner, Baltimore, in 1998.
Microsoft Corp.'s WebTV Networks to Foote, Cone & Belding, San Francisco, for its $50 million account (adage.com, July 28). Incumbent Rubin Postaer & Associates, Santa Monica, Calif., withdrew from the review in July. . . . Daewoo Motor America expects to pick an agency by Aug. 10 for its estimated $20 million campaign for the 2000 model-year launch, a company spokesman said. Daewoo has two finalists, which it would not identify, but said it may use more than one agency. Work will be done on a project basis. . . . AmericanGreetings.com has narrowed the review for its $10 million account to two finalists: BBDO West, San Francisco, and Grey Advertising, New York. Final presentations are expected later this month. . . . Freightliner Corp. has awarded its $10 million account to the Richards Group, Dallas. Young & Roehr, Portland, Ore., was the incumbent. . . . bCandid to Lowe & Partners/SMS, New York, for creative, and D'Arcy Masius Benton & Bowles, Los Angeles, for media, the first agencies for the Boulder, Colo., Web technology company's $5 million to $10 million account. . . . Jonathan Sumner to European marketing director, Delta Air Lines, a new position based in London, from brand communications director for Hilton Group's international arm. . . . Jupiter Communications, a provider of Internet commerce research, filed a registration statement with the Securities & Exchange Commission for a proposed initial public offering of up to $57.5 million of its common stock. . . . Chiquita Brands International seeks to make its Miss Chiquita character part of everyday life in a new 30-second TV spot for Chiquita bananas breaking today in spot markets from Doner, Southfield, Mich. . . . Office Depot today kicks off a back-to-school campaign, the first major effort from new agency DeVito/Verdi, New York. Spending is estimated at $40 million. . . . F. William "Bill" Conner to exec VP-chief marketing officer, Nortel