FRITO-LAY SETS NEW BRAND GROUPS

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[plano, texas] Frito-Lay has reorganized into three brand groups arranged around eating occasions, making each responsible for its own operating and marketing responsibilities and thereby eliminating the centralized marketing function. Core indulgence/snacks, encompassing brands including Lay's, Doritos, Wow and Chee-Tos, will be headed by Brenda Copple, who becomes VP-general manager, from VP-kids and teens. Jack Callahan, formerly VP-finance planning, moves to VP-general manager, all day/wholesome snacks; and Stephen Quinn, VP-Fritos and Tostitos, moves to VP-general manager, convenience food products. The changes follow the departure of Senior VP-Marketing Roger Berdusco to sibling Tropicana Products.

Agencies bid for

anti-tobacco account

[washington] At least six agencies or agency consortiums submitted preliminary questionnaires to bid for American Legacy Foundation's $150 million to $225 million annual anti-tobacco advertising. The six include: Asher & Partners, Los Angeles, pitching with Kirshenbaum Bond & Partners, New York; Crispin Porter & Bogusky, Miami, with Arnold Communications, Boston; Deutsch, New York; GSD&M, Austin, Texas; Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, with a group that includes Smith & Harroff, Alexandria, Va.; and Richards Group, Dallas, with Western Initiative Media, West Hollywood, Calif., and others.

Ogilvy readies AmEx 'Moments'

[san diego] Ogilvy & Mather Worldwide, New York, is working on a new campaign for American Express Co. built on "moments of truth," according to the agency's chief creative. Speaking at the 1999 Four A's Account Planning Conference, Rick Boyko, Ogilvy president-chief creative officer, said the shop presented a concept in late June that uses the truth theme throughout general advertising, point-of-purchase and direct marketing. Direct-mail pieces timed to life events such as marriage and the birth of children are included, Mr. Boyko said. An AmEx spokeswoman said the company had no comment, although she did confirm comedian Jerry Seinfeld would continue to appear in ads.

MSN Sidewalk sale suspected

[redmond, wash.] Microsoft Corp.'s MSN Sidewalk (www.sidewalk.com) has implemented a hiring freeze, according to an executive close to the company, sparking speculation Microsoft is planning to sell the online city guide. One likely buyer is said to be Ticketmaster Online-CitySearch. A spokeswoman at Ticketmaster Online-CitySearch declined to comment. Microsoft did not return calls by press time.

Conde Nast to name Leive to 'Self' post

[new york] Conde Nast Publications today is expected to name Glamour Deputy Editor Cindy Leive as editor in chief of Self, according to company insiders. Ms. Leive will succeed longtime Editor in Chief Rochelle Udell, who will step down after the October issue.

Earle Palmer Brown sets reorganization

[bethesda, md.] Earle Palmer Brown is restructuring into a single network, consolidating profit and loss responsibilities for its four offices. EPB, which claims it has doubled billings to about $700 million over the last 18 months, primarily through acquisitions, named Jonathan Frattaroli and Mark Abrams co-presidents. Mr. Frattaroli, 32, was previously managing partner of EPB's New York office; Mr. Abrams, 49, was founding partner at Artustry, New York.

Bacardi in talks for creative account

[miami] Bacardi-Martini USA is meeting with agencies this week about its $15 million creative account. Contenders are said to include Berlin, Cameron & Partners; Cliff Freeman & Partners; and McCann-Erickson Worldwide's Amster Yard, all New York; Goodby, Silverstein & Partners, San Francisco; and McKinney & Silver, Raleigh, N.C. Separately, consultancy AAR/Bob Wolf & Partners, which is handling the creative review, last week sent out questionnaires to agencies for Bacardi's $35 million to $50 million media buying business. Ammirati Puris Lintas, New York, which is not a review contender, previously handled the bulk of Bacardi's business.

Drkoop.com trims list

in $10 mil account review

[austin, texas] Drkoop.com, the health information Web site, has narrowed the review for its estimated $10 million account, with a decision expected by early August. The list of contenders is believed to include BBDO and Cramer-Krasselt, both Chicago; GSD&M, Austin; and Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York. Jones-Lundin Associates, Chicago, is the consultant.

McMahon leaves JWT post

for job at CNBC

[new york] Doug McMahon, J. Walter Thompson USA general manager, left the agency last week to take a job as a marketing director at CNBC and CNBC.com. At press time, JWT executives had not decided if he will be replaced

F.Y.I.

Circuit City Stores is said to be down to three shops in its search for an agency to handle TV branding work. DDB Worldwide, Chicago; TBWA/Chiat/Day, New York; and another, unnamed Chicago shop are said to be contenders. Deutsch, New York, is believed to have dropped out. Circuit City spends about $150 million on TV every year; however the assignment, now handled in-house, may not encompass the whole budget. . . . Foodmaker, operator of the Jack in the Box burger chain, has named Gregory Joumas, 37, division VP-marketing communications, and company veteran Linda Vaughn VP-marketing. Mr. Joumas joins the company from Euro RSCG/DSW Partners, San Francisco, where he managed brand advertising for Intel Corp. He succeeds Brad Haley, who left the company. Ms. Vaughn's prior post was VP-products, promotions and consumer research. . . . Iams Co. may soon have a shortlist of agencies on its $15 million pet food account. AAR/Bob Wolf & Partners, New York, is handling along with consultant Jane Maas, Westhampton Beach, N.Y. . . . Freightliner Corp. is deciding between four agencies for its $10 million ad account. The semi-truck maker, a division of DaimlerChrysler, has narrowed its search to Bozell, Cole & Weber, Seattle; Mandala Agency, Bend, Ore.; and the Richards Group, Dallas. The incumbent was Young & Roehr, Portland,

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