GEN'L MILLS LETS 4 SHOPS VIE FOR NEW CEREAL ACC'T: INTEL WILL KICK OFF MMX CHIP ON SUPER BOWL: HEARST, MARIAH NEAR DEAL FOR 'OUTSIDE WOMAN': NOVARTIS READIES $45 MIL POST-MERGER PUSH: CAMPBELL SETS ADS FOR INTELLIGENT QUISINE TEST: GERBER PICKS NOBLE FOR RESOURCE ACCOUNT: AMERICAN HONDA DELAYS MEDIA EVALUATION : 17 SPONSORS SIGN DEALS FOR SYDNEY OLYMPICS: TIMES MIRROR SEEKS YOUNG SKIERS FOR 'FREEZE': F.Y.I

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[minneapolis] General Mills has set up a competition among its three domestic agencies- Campbell Mithun Esty, Minneapolis; and DDB Needham Worldwide and Saatchi & Saatchi Advertising, New York-for the cereal brands acquired from Ralcorp Holdings. McCann-Erickson Worldwide was also invited to pitch. Although measured spending on the lines-including Chex, Cookie Crisp and Almond Delight-was less than $10 million under Ralcorp, General Mills is expected to spend more competitively, with billings estimated at $25 million.

[santa clara, calif.] Intel Corp. is expected to make its Super Bowl ad debut to launch MMX, a new mainstream chip line that will improve the multimedia capabilities of PCs. Intel will unveil MMX Jan. 8 at an event in San Francisco, surrounded by major PC makers that immediately will start shipping PCs with the new chip. Euro RSCG Dahlin Smith White, Salt Lake City, handles.

[new york] Mariah Publications, publisher of Outside, is close to hammering out a deal with Hearst Magazines Enterprises to launch Outside Woman. Insiders said Hearst executives visited the Santa Fe, N.M., headquarters of Mariah owner Lawrence J. Burke shortly before Christmas. A pact could be finalized by the end of this month with a title tested by yearend-just as a number of other new woman's titles take off (see related story, Page 3).

[tarrytown, n.y.] Following final approval for the merger of Sandoz Pharmaceuticals Corp. and Ciba-Geigy into the world's second-largest pharmaceutical company, the new Novartis launches a global $45 million multimedia ad campaign next week via Ruder Finn, New York. Media will be handled by CIA Medianetwork International, London. The two units have six ad agencies between them and some observers expect a consolidation for brands including Maalox, TheraFlu and Tavist. Grey Advertising, New York, is the only shared agency, while Bates USA; Jordan, McGrath, Case & Taylor; and Publicis/Bloom handle business for one of the units.

[camden, n.j.] Campbell Soup Co. on Jan. 7 launches its campaign for Intelligent Quisine, its line of prepared meals aimed at people with diabetes or heart disease (AA, Dec. 2), being tested in Cleveland. Spending, while undisclosed, is expected to be ambitious to support the product considered a first of its kind, and will use TV, radio and print, handled by DraftDirect Worldwide, New York. CommonHealth USA, Parsippany, N.J., is doing professional communications.

[fremont, mich.] Gerber Products retained Noble & Associates, Chicago, for its Resource nutritional supplement line after a shootout with BBDO Worldwide, Chicago, and Jordan, McGrath, Case & Taylor, New York. Noble, the incumbent for Gerber's baby food line, is also a finalist in that ongoing $20 million-plus review, with Campbell Mithun Esty, Minneapolis, and Ogilvy & Mather, Chicago and Los Angeles.

[torrance, calif.] Ad chief Eric Conn said American Honda Motor Co. will decide by fall whether to make changes in media buying on the $100 million Acura and $250 million Honda division accounts. As expected, American Honda Jan. 1 officially moved Acura media on an interim basis from Fathom, Los Angeles, to Western International Media Corp., Los Angeles, the main media buyer for new Acura shop Suissa Miller, Los Angeles. While Suissa gets up to speed, American Honda is pushing back a permanent decision on how to buy media for Acura and the Honda division.

[sydney] Seventeen international and Australian companies have committed $400 million to the Sydney 2000 Olympic Games, putting the sponsorship schedule six months ahead of target, according to Mal Hemmerling, Games chief executive. Coca-Cola Co., IBM Corp., Visa, UPS, Eastman Kodak Co., McDonald's Corp., Panasonic, Fuji Photo Film Co., Xerox Corp. and Time are among the sponsors.

[boulder, colo.] Times Mirror Magazines is debuting Freeze on Jan. 7 targeting 12-to-25-year-old skiers. The magazine will carry a cover price of $2.99, and have 60,000-copy distribution on newsstands plus another 10,000 distributed at ski shops and resorts. The magazine plans to publish quarterly, beginning in September. A color page costs $2,991. Associate Publisher Michael Jaquet heads the sales effort.

F.Y.I.

Perry Odak, 51, to CEO at Ben & Jerry's Homemade, Waterbury, Vt., replacing Ben Holland Jr., who left in October. Mr. Odak was most recently a marketing consultant with Winchester riflemaker U.S. Repeating Arms Co., New Haven, Conn. . . . Informix Software to Young & Rubicam, San Francisco, from Hodkins Simone & Searls, Palo Alto, Calif., for its $10 million account. . . . Graham Woodall to exec VP-executive group creative director, D'Arcy Masius Benton & Bowles, New York, from Asia creative director, DMB&B, Hong Kong. . . . Ford Motor Co.'s Automotive Products Operations to Young & Rubicam, Detroit, for the new unit's estimated $2 million account. . . . Tropicana Dole Beverages is introducing a line of tomato and vegetable juices into convenience stores in the first real competition to Campbell Soup Co.'s V-8. The company is using point-of-purchase advertising only, created in-house. . . . Lord, Dentsu & Partners, New York, changed its name to the Lord Group. . . . Omnicom Group is looking for nearly half a million square feet in Manhattan where it can consolidate six or seven of its agencies now in separate offices. Current negotiations are centered on 220 E. 42nd St. . . . Dial Corp. to DDB Needham Worldwide, New York, from Gotham, for an estimated $5 million worth of business for Dial antiperspirant, Dial

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