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[bentonville, ark.] GSD&M, Austin, Texas, will help Wal-Mart Stores in its German expansion by handling advertising for the retailing giant. Wal-Mart entered the country last spring and purchased the Wertkauf chain, and in December, acquired the Interspar chain. There is some speculation GSD&M, which is part of Omnicom Group, will open a German office; however, a GSD&M spokesman said the agency is currently handling the business from the U.S. and using sister Omnicom shop TBWA/Chiat/Day in Germany when needed. Wal-Mart now has 95 stores and sales of about $3.6 billion in Germany.

Food account up for grabs on West Coast

[san ramone, calif.] An unidentified West Coast food company -- believed to be S&W Fine Foods -- is seeking an agency for an $8 million account. S&W's previous agency of record is Black Rocket, San Franciso, but recently the company has begun working with the shop on a project basis.

BBDO creative post goes to Mandelbaum

[los angeles] BBDO West has hired veteran West Coast creative Ken Mandelbaum, 36, to be chief creative officer for its office here, as well as for a new full-service operation planned for San Francisco. Mr. Mandelbaum, most recently partner, Copyright Pictures, San Anselmo and Santa Monica, Calif., previously headed his own shop, Mandelbaum Mooney Ashley, San Francisco. Mr. Mandelbaum will report to Ted Sann, chief creative officer, BBDO, New York. The Los Angeles office currently has about $280 million in billings. The agency's San Francisco office currently is a service office for Dodge.

Steward exits `TV Guide' as result of merger

[new york] David Steward, president-CEO of TV Guide since November 1997, is leaving the company because of the pending deal to merge United Video Satellite Group with TV Guide. In June 1998, News Corp. and United Video agreed to the merger, which will turn the Prevue Channel into the TV Guide Channel. Mr. Steward, who was interested in overseeing the TV Guide brand, declined to stay and run only the magazine group.

Diageo seeks new shop for Red Stripe beer

[london] Diageo's Red Stripe beer is conducting a review for its estimated $5 million brand for Jamaican and potentially U.S. advertising. Red Stripe's U.S. incumbent, North Castle Partners, Stamford, Conn., and Deutsch, New York, are among the contenders.

Burger King launches new `2' value promo

[miami] Burger King Corp. touts value this month with a national promotion offering two burgers and two small fries for $2.22. General market TV spots from Ammirati Puris Lintas, New York, break today to support the offer, and run through Jan. 31. Ads targeting Hispanics and African-Americans also support, from Bromley Aguilar & Associates, San Antonio, and UniWorld Group, New York, respectively.

Guardian Life sends $5 mil acc't to Doremus

[new york] Guardian Life Insurance Co. of America has awarded Doremus Co., New York, its $5 million account. Doremus is expected to launch a new campaign early in 1999. Impressions, Roslyn Heights, N.Y., previously handled the account. AAR/Bob Wolf Partners, New York was the review consultant.

Starcom will open Internet media unit

[chicago] Starcom Media Services is launching Starcom IP to focus on Internet media delivery. Rishad Tobaccowala, 39, will be president of the new division; he recently transferred back to parent Leo Burnett Co. from president of Giant Step, Burnett's majority-owned interactive agency. Mr. Tobaccowala plans to develop an in-house buying and planning service that will work seamlessly with Giant Step and other interactive agencies.

TBWA/Chiat/Day considering Sherwood to head Nissan acc't

[playa del rey, calif.] TBWA/Chiat/Day, seeking to fill the now vacant top account post on struggling client Nissan North America, is said to be talking with car ad veteran Pat Sherwood. Mr. Sherwood, managing director of D'Arcy Masius Benton & Bowles, Troy, Mich., couldn't be reached for comment last week.

DTC drug ads should hit $1 bil for 1998

[new york] Competitive Media Reporting estimates total direct-to-consumer drug advertising for 1998 will top $1 billion, up more than 30% from the year before. Pharmaceutical companies spent $896.7 million on DTC ads during the first three quarters of 1998, 32.3% more than during the same period in 1997, according to CMR.


AT&T Corp. and Tele-Communications Inc. received approval from the U.S. Department of Justice for their $48 billion merger, with the requirement that TCI divest its 23.5% share of Sprint PCS mobile phone business. . . . John Elder returns to Goodby, Silverstein & Partners, San Francisco, as head of its growing interactive unit and also as an account director on Nike, from VP-director of account management, Winkler Advertising. . . . J.C. Penney Co. narrowed the agency search for its estimated $20 million Arizona private-label apparel account to Richards Group and DDB Needham Worldwide, both Dallas, said an executive knowledgeable about the review. Penney's general agency, Temerlin McClain, Dallas, had done the most recent ads for the brand. . . . Ira Matathia, 48, has been named to the new position of CEO of Young & Rubicam's Brand Futures Group. Mr. Matathia was most recently CEO of TBWA Worldwide's Department of the Future. . . . The Mining Co. filed for an initial public offering, with a starting estimate of raising $50 million. The company is a centralized collection of Web sites on topics ranging from cooking to auto repair. . . . Pacific Life Insurance Co. to Open Minds, Laguna Niguel, Calif., from in-house for its estimated $5 million account. Select Resources International, West Hollywood, conducted the review. . . . Discovery Communications has bought the

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