ADT opens review for $30 mil ad account
[boca raton, fla.] Security services company ADT has begun a review for its $30 million advertising account currently at direct marketing shop Rapp Collins Worldwide, New York. Consultant AAR/Bob Wolf Partners, Los Angeles, said the review is not limited to direct marketing shops and there is a possibility the direct work will be separated from a branding effort. Rapp Collins will participate in the review, the consultant said.
IHOP hands $20 mil acc't to Kirshenbaum/West
[glendale, calif.] International House of Pancakes is expected to award the creative portion of its estimated $20 million account to Kirshenbaum Bond & Partners/ West, San Francisco. Select Resources International, West Hollywood, handled the review. Butler, Shine & Stern, Sausalito, was the second finalist. Bozell Worldwide, Costa Mesa, previously handled.
NBC, Turner near deal for pro football league
[new york] NBC and Turner Sports are close to an agreement to kick off a new pro football league in May 2000, Electronic Media reports this week. The decision comes more than a year after the two lost their NFL contracts. Investors will put teams in 12 top TV markets, including cities where NBC owns and operates stations, those familiar with the talks said. The season would run from May through September.
Autoweb.com embarks on hunt for agency
[santa clara, calif.] Autoweb.com, an online seller of new and used cars, has begun a search for an agency. The company previously created online banner ads in-house. Spending is estimated at $15 million. A decision is expected by the end of March.
Duracell puts $140 mil behind Ultra batteries
[bethel, conn.] Duracell will roll out its Ultra alkaline and photo lithium batteries in the U.S. beginning in June, according to a company spokeswoman. The effort will include TV advertising later this year. Overall marketing spending for the new effort will total $140 million in 1999, the company said.
Miller showcases brewery in new effort
[milwaukee] Miller Brewing Co. plans to feature its Milwaukee brewery in the Miller Genuine Draft campaign set to break in March, executives said. The new effort is expected to focus on the beer's cold-filtered brewing process, have a "fun" tone and target a wider demographic than the previous twentysomething-oriented campaign. Wieden & Kennedy, Portland, Ore., handles, and referred calls to Miller.
Comdisco review down to 5 contenders
[rosemont, ill.] Comdisco, a technology services supplier, is in the final stages of a $6 million business-to-business review with a decision expected March 1. Five shops remain. Two are Chicago-based; a third is the Richards Group, Dallas. Saatchi & Saatchi Business Communications, Rochester, N.Y., is the former shop.
Suissa Miller wins test product from Golden Grain
[pleasanton, calif.] Quaker Oats Co.'s Golden Grain unit is expected to award the account for a "make a meal" test product to Suissa Miller, Los Angeles. Spending is expected to reach $10 million if tests prove successful. Gardner, Geary, Coll & Young, San Francisco, was the other finalist. Select Resources International, West Hollywood, Calif., handled the review. A Quaker spokesman denied a decision had been made. Y&R Advertising, San Francisco, remains agency of record for Rice-A-Roni and Near East side dishes.
Burnett's Starcom Media promotes 4 managers
[chicago] Starcom Media Services promoted four of its top managers last Friday. Renetta McCann was named managing director, Starcom USA, from senior VP-media director; John Muszynski was named chief broadcast investment officer, from senior VP-executive director, national TV buying group; Mary Ann Foxley is now chief investment officer, from senior VP-media director. Kathy Ring, who will now be in charge of Hispanic media, moves from senior VP-media director.
Fallon refashions management team
[minneapolis] Fallon McElligott made several management changes last week. Creative Director David Lubars and Planning Director Rob White become co-presidents of the Minneapolis office. Mark Goldstein, president of integrated marketing, becomes chief marketing officer, a new post, and Eric Block, Fallon director of account service, moves to the Minneapolis general manager post.
Paul Smith to CEO, Sansome Group, San Francisco, after a lengthy search. Mr. Smith was previously senior VP-director of client services and business development at Post Communications, an Internet company. . . . Jeff DeJoseph joined Doremus Advertising, New York, as exec VP; last year, Mr. DeJoseph left J. Walter Thompson USA as exec VP-director of brand planning. . . . Stuart Hazlewood to worldwide account planner on the Compaq Computer Corp. account at DDB Needham Worldwide, New York, from exec VP-managing director of planning and research, N.W. Ayer & Partners, New York. Separately, Compaq this week breaks its first global TV brand campaign from DDB Needham. . . . Tim McGowan to senior VP-director of business development, Lord Group, New York, from senior VP-account director, Y&R Advertising. He succeeds Amy Fuller, who moves to senior