DoubleClick readies `privacy initiative'
[new york] Ad network DoubleClick today plans to announce what it calls a new "five-point privacy initiative," designed to help consumers understand their options regarding online privacy. The move comes after the Electronic Privacy Information Center filed a complaint with the Federal Trade Commission, accusing the company of deceptive practices. The complaint alleges the company combines information it told consumers was anonymous with personally identifiable data. DoubleClick has denied the allegations.
Bank of America breaks brand push
[charlotte, n.c.] Bank of America will launch a branding campaign today, the first such effort since the 1998 merger of BankAmerica and NationsBank and a $90 million account consolidation. The humorous effort includes TV and radio spots and print ads in The Wall Street Journal, Smart Money and other national publications. Creative was handled by Bozell, New York, and Temerlin McClain, Dallas. Media buying was done by TN Media, Chicago. The shops couldn't be reached for comment.
Kozmo sends account to TBWA/Chiat
[new york] Internet product-delivery service Kozmo.com has awarded its account to TBWA/Chiat/Day, according to executives close to the situation. The company spent about $10 million last year through previous agency DiMassimo Brand Advertising, but spending is expected to increase almost sevenfold as Kozmo.com expands globally. The agency couldn't be reached for comment.
Land Rover trims $30 mil review to 5
[lanham, md.] Land Rover North America cut four shops from its review for its estimated $30 million creative review. Five shops remain: Crispin Porter & Bogusky, Miami; WestWayne, Atlanta; GSD&M, Austin, Texas; plus New York shops Hampel/Stefanides and Kirshenbaum Bond & Partners. Incumbent Grace & Rothschild, New York, isn't participating.
Lands' End signs DDB for $20 mil-plus
[dodgeville, wis.] Lands' End has named DDB Worldwide, Chicago, to handle advertising as well as media planning and buying for an account it says will exceed the $20 million it spent last year. DDB's New York office had handled media for the retailer since 1996. The agency's first print and TV ads, starting early next month, will focus on fashion instead of Web site features. Previous agency Beiderman Kelly Krimstein & Partners, New York, retains corporate sales advertising.
Batman and friend tout GM's OnStar
[troy, mich.] General Motors Corp.'s OnStar division breaks a new national ad campaign Feb. 17 with a :30 starring Batman to run on NBC's "ER." Actor Michael Gough, who played Batman's butler Alfred in all four Warner Bros. movies, tells his boss the benefits of the telecommunications system in the Batmobile. Campbell-Ewald, Warren, Mich., also created two other upcoming TV spots, print and Internet ads.
FTC chief ponders uniform privacy rules
[washington] FTC Chairman Robert Pitofsky in testimony to a Senate panel last week questioned whether online privacy standards should also apply to direct mail marketers. "I am increasingly concerned that arguments that apply to online companies apply equally to offline companies," he said (see earlier story on Page 16).
More.com touts move into contact lenses
[san francisco] More.com, stepping up the online drugstore wars by moving into the contact lens business with discounts of up to 50%, breaks its first ads today from agency Citron Haligman Bedecarre. TV runs in prime time in spot markets such as New York, San Francisco, Boston and Seattle. A broader branding effort is expected later this year.
Mars ties candy bar promotion to `Rocky & Bullwinkle' movie
[hackettstown, n.j.] Mars Inc.'s M&M/Mars division is tying in with Universal Pictures' summer release of "The Adventures of Rocky & Bullwinkle." Packaging, ads and promotions will play off the famous hometown of the popular cartoon-Frostbite Falls-to suggest that consumers freeze their Milky Way, Snickers, 3 Musketeers and Twix bars. BBDO Worldwide, New York, handles.
Taxes4Less.com to Kovel/Fuller, Los Angeles, as first agency for the online tax preparation service's estimated $20 million account. . . . Thomas Marinelli, 48, becomes VP in charge of DaimlerChrysler's Chrysler/Jeep Global Brand Center, Auburn Hills, Mich., on April 1, Automotive News reports today. He is European president of Chrysler/Jeep sales and marketing in Brussels. He succeeds Martin Levine (see earlier story on page 48). . . . Publishers Information Bureau's January figures show a 3.4% rise in magazine ad pages to 14,704. Automotive, direct response, and toiletries and cosmetics posted declines, while drugs and remedies and retail were up. . . . Pennzoil-Quaker State Co. to SiboneyUSA, Dallas, as first Hispanic agency to handle advertising and promotions for the Quaker State brand. . . . John Mack Carter, longtime editor in chief of Good Housekeeping and director of magazine development for Hearst Magazines, will be inducted into the American Society of Magazine Editors Hall of Fame. . . . Allan Gardner, 61, to exec VP-operations, True North Diversified Cos., New York, a new position, from senior VP; Alan Babitz, 42, moves to chief operating officer of the group's Marketing Drive Worldwide, New York, from chief financial officer at True North Diversified Cos. Eric Huttner, 44, succeeds Mr. Babitz, from managing director at Citigroup's global relationship bank. . . . Gillette Co. to Digitas and Zefer, both Boston, from Think New Ideas, New York, for its interactive business.