[maynard, mass.] DDB Needham Worldwide is presenting a full campaign to Digital Equipment Corp. in what one observer said was "swinging for the fences" to land the $105 million to $110 million global account. Digital is expected to consolidate the account at corporate shop DDB or PC agency Y&R Advertising, both New York.
[new york] A Canadian tobacco marketer has begun approaching consultants in New York and on the West Coast about hiring an agency to help it test-market a new cigarette brand in the U.S. Executives familiar with the search said an account for the new brand would start at $6 million. Both Imperial Tobacco and Rothmans International said they weren't planning to move a new product into the U.S.; RJR Macdonald couldn't be reached.
[manhasset, n.y.] High-tech publisher CMP Media plans to raise as much as $115 million in an initial public offering (AA, May 5). In a May 9 filing with the Securities & Exchange Commission, CMP reported adjusted net income of $16.1 million on revenue of $418.06 million last year, up from net income of $9.5 million on revenue of $382.4 million in 1995.
[chicago] More than 50% of all new products introduced in '96 had sales of less than $50 million, according to new research from Information Resources Inc. According to Carol Elitov, exec VP-general manager, Procter & Gamble Co. was the most successful, with 11 new products that totaled $869 million in sales. Unilever topped that number with 13 products, but had total sales of only $332 million. Luvs Stretch was the top-selling new line last year with $435 million in sales.
[englewood cliffs, n.j.] Bauer Publishing will launch every-other-monthly Snap!, a title aimed at 14-to-19-year-old girls, with an October/November issue out on newsstands Sept. 2. Cover price will be $2.99. YM Executive Editor Lisa Lombardi will be editor in chief.
[stoughton, mass.] Reebok International said it will be at least three to four weeks before it begins searching for a new media-buying agency and possible additional creative resources after Leo Burnett USA, Chicago, resigned May 2. The marketer confirmed Y&R Advertising, New York, has expressed interest. Separately, Roger Best is moving from senior VP-general manager, Reebok North America, to the new post of senior VP-general manager of European operations. Bill Sweeney, formerly regional VP-Asia Pacific, succeeds Mr. Best.
[dulles, va.] America Online breaks its first work from Gotham, New York, today in a less-than-$5 million informational campaign. The first 30-second spot was created by Gotham but produced by AOL. "We're not soliciting new members. We're trying to build the brand," said Senior VP-Marketing and Communications Audrey Weil. AOL will match 1996's $70 million in ad spending this year, she said.
[new york] Bids higher than $350 million for Chilton Publishing titles will make it to stage two of a bidding process handled by Merrill Lynch & Co., according to investment executives, who believe the titles will ultimately fetch more than $400 million. A Walt Disney Co. spokesman said the process would occur "in the near future." Bidders are believed to include U.K.-based EMAP, Advanstar Holdings, Miller Freeman and Cahners Publishing. (See earlier story on Page 32.)
[washington] Groups including the Magazine Publishers of America, American Civil Liberties Union and Digital Software Association filed comments last week with the Federal Communications Commission opposing moves to require content ratings for TV programming. The groups-worried a new push for government TV ratings signals a move for similar ratings for books, videos and videogames-warned the FCC that further government action on TV ratings could jeopardize First Amendment rights.
[dearborn, mich.] Ford Motor Co. last week asked all 16 Ford and Lincoln-Mercury dealers in Indianapolis to join a pilot program to form a new company opening fewer large sales outlets and more small satellite service sites. Dealers said Ford would invest up to $150 million in the project. J. Walter Thompson USA, Detroit, handles Ford's Indianapolis dealer group; Y&R Advertising, Detroit, has the Lincoln-Mercury group.
Sony Playstation's $7 million business in Germany to TBWA Frankfurt, from Ogilvy & Mather Worldwide. . . . Damian O'Malley, 40, former director of planning for DDB Needham, New York, has left to form a strategic creative consultancy in Dublin. Abigail Hirschhorn, 32, former VP-account planner, succeeds Mr.