[los angeles] The executive board of the AFL-CIO, readying for a major organizing push, approved spending $60 million for an ad campaign aimed at convincing consumers and workers of the value of unions. The campaign will be the first major consumer-directed AFL-CIO effort since the "Union yes" campaign of the early '80s. The AFL-CIO has opened a review for the account.
[warren, mich.] Barry White was first choice for Cadillac's Catera Super Bowl ad, not Cindy Crawford. But the Jeep-pitching crooner was still under a 90-day non-compete contract with Chrysler Corp.'s African-American shop, Don Coleman & Associates, Bingham Farms, insiders there say. The General Motors division yanked the Crawford ad after female GM executives said it might offend women, a key Catera target. Caddy said it may bring the ad back after testing. GM spent about $2 million on the spot by D'Arcy Masius Benton & Bowles, Bloomfield Hills.
[bremen, germany] Brauerei Beck & Co, maker of Beck's beer, is looking for a U.S. agency to handle its $8 million to $10 million creative and media account, its first advertising created specifically for the U.S. Griffin Bacal, New York, an affiliate of DDB Needham Worldwide, previously handled media buying, planning and U.S. creative adaptation of ads produced in Germany. DDB Needham handles Anheuser-Busch business globally.
[basking ridge, n.j.] The National Advertising Review Board last week ruled AT&T Corp. doesn't need to modify its advertising for 1-800-CALL-ATT, which claims that its collect calling service "always costs less than MCI's 1-800-COLLECT." Until recently handled by former agency BBDO, New York, 1-800-CALL-ATT is now handled by Foote, Cone & Belding, New York.
[carlisle, pa.] Giant Food Stores named incumbent Gray Kirk/VanSant, Baltimore, as agency for its total $6 million to $9 million account after a review. The other incumbent, Mintz & Hoke, Avon, Conn., opted not to participate.
[fairfax, va.] Mobil Corp. picked DDB Needham Worldwide, New York, to handle the $10 million to $12 million account to launch its new Speedpass electronic device later this year. When customers flash Speedpass at Mobil gas pumps, their credit cards are automatically charged. After a St. Louis test, Mobil will expand to nine other cities by May 1.
[washington] The U.S. Postal Service is considering imitating its closest competitors, Federal Express Corp. and United Parcel Service, with a proposal to determine rates on parcels by distance and size. UPS and FedEx announced similar rate schedules earlier this year. Postal officials say the plan, which would go into effect next year if OK'd by the Postal Rate Commission, will lower costs for bulk mailers and mail-order customers.
[los angeles] Joan McCraw, president of Los Angeles since July 1994, said she's leaving effective April 1. The magazine was recently taken off the block by parent Walt Disney Co., which said it would now report to Fairchild Publications. That move "changes the context of my role," Ms. McCraw said. "It is, therefore, time for me to move on and explore other opportunities."
[wilsonville, ore.] Tektronix named Anderson & Lembke, San Francisco, to handle its $15 million global account, formerly split among multiple shops. Finalists on the computer products account were CKS Partners, Cupertino, Calif., and Portland, Ore., and Foote, Cone & Belding, San Francisco.
[white plains, n.y.] Dan Desmet, 40, to VP-ad sales, Prodigy Services Corp., from senior VP-ad sales, Interactive Imaginations, New York. He succeeds Scott Schiller, who became VP-marketing and ad sales at Sony Online.
Jack Collins, a Nissan marketing veteran, has been rehired as a full-time consultant to Nissan Europe less than a month after his abrupt departure as director of marketing-product and incentive strategy at Nissan Motor Corp. USA, Automotive News reports today. . . . Saatchi & Saatchi Advertising, Torrance, Calif., is pitching Long John Silver's $35 million account, along with Ketchum Advertising, Pittsburgh, and Jordan, McGrath, Case & Taylor, New York. Temerlin McClain, Irving, Texas, is the incumbent. . . . John Drury, 43, to senior VP-chief marketing officer at AutoNation USA, Fort Lauderdale, Fla., from principal with Harris Drury Cohen. He succeeds Tom Gruber, who left to take the same title-a new post-at parent Republic Industries. . . . Interpublic Group of Cos. reported a 22% increase in net income for 1996, to $205.2 million. Revenue