Crawford takes post at WPP's MindShare
[new york] Kathy Crawford is joining WPP Group's MindShare North America to be the Los Angeles-based president of its local broadcast group. She was head of national spot buying at Interpublic Group of Cos.' Initiative Media, New York. At MindShare, Ms. Crawford fills a post previously held by Jean Pool, now with Interpublic's Universal McCann, and becomes part of the office of the president, reporting to MindShare North America President-CEO Mark Goldstein. At Initiative Media, Sue Johenning was named exec VP-director of local broadcast, succeeding Ms. Crawford, from exec VP-director of local broadcast operations.
After a Disney fizzle, Minute Maid tries Hi-C
[houston] Minute Maid Co. will replace its lackluster Disney Extreme Coolers line in August with the national launch of Hi-C Blast pouches, previously tested in regional markets. Kid-targeted TV will bow Aug. 4 from WPP's youth-marketing shop, Geppetto Group, New York. Spending was not disclosed. The Coca-Cola Co. unit will continue to market its younger-skewing Disney entry, Hundred Acre Wood 100% juices, print ads for which will be handled by Interpublic's Momentum, St. Louis. Publicis Groupe's Leo Burnett USA, Chicago, previously handled Disney Extreme Coolers.
United Airlines planning big domestic ad push
[CHICAGO] UAL Corp.'s United Airlines is set to break a major domestic ad campaign in June, executives familiar with the situation said. Details and spending plans could not be determined. United did not return calls. Its agency, Publicis' Fallon Worldwide, Minneapolis, declined to comment. London-based United and Fallon executives, in a published report last week, said a pan-European campaign will break this week positioning United as a value bargain for flights to the U.S.
New owner Del Monte breaks Kibbles campaign
[pittsburgh] Del Monte Foods Co. this week launches its first campaign for Kibbles `n Bits dog food since purchasing the brand from H.J. Heinz Co. last December. The TV campaign, themed "More taste, more joy," features a dog dancing for joy because of the product's great taste. Doner, Detroit, handles. Spending was not disclosed but Del Monte said the campaign is part of a "significant increase in marketing spending" against the brand. An estimated $10 million in measured media supported the brand last year, according to TNS Media Intelligence/CMR.
FCC media change seen hitting mid-size markets
[washington] Medium-sized markets will be the first to be affected by Federal Communications Commission media ownership rules changes, predicted media buyers, consumer groups and industry executives. The new less-restrictive rules are expected to be approved by the FCC June 2. The biggest immediate changes: newspapers buying broadcast stations and TV broadcasters in lesser markets swapping to own two stations in a market. Consumer groups promised a long legal fight and warned public officials supporting the change may pay a political price. For up-to-date coverage, go to AdAge.com.
Meredith's Myrna Blyth announces retirement
[NEW YORK] Celebrated women's magazine editor Myrna Blyth will retire from Meredith Corp. June 30, the company said. Ms. Blyth, 64, editorial director of Meredith's More and head of the company's developmental arm, is best known for her 20-plus year tenure at Ladies' Home Journal. Ms. Blyth has a book on women and media due out next year from St. Martin's Press.
WPP tells details of new Sorrell pact
[london] WPP Group Chief Executive Martin Sorrell signed a new three-year employment contract last year that saw his annual pay jump 83%, the company disclosed in its annual report. Mr. Sorrell received $1.26 million in salary for 2002, but passed on his 2002 cash bonus and accepted an award of $1.1 million worth of WPP shares (which he won't be able to sell until May 2005 at the earliest). His total 2002 compensation in 2002 topped at $2.4 million, up from $1.3 million in 2001. Mr. Sorrell's compensation is in line with the contracts of his counterparts at Interpublic and Omnicom.
Time Inc. Chairman-CEO Ann Moore said at last week's World Magazine Congress in Paris that she wanted Time Inc. to launch two new magazines in 2004. ... Cindy April, director of magazine strategy at Omnicom Group's OMD, New York, left the agency by "mutual agreement," OMD said. Ms. April could not be reached for comment. No successor was named, but OMD said it is "changing the scope" of the position. ... Mike Nelson to exec VP-group account director at Interpublic's Campbell-Mithun, Minneapolis, and head of the agency's General Mills business, from exec VP at Interpublic's McCann-Erickson Worldwide, London, where he managed McCann's Cereal Partners Worldwide account. ... DeVito/Verdi, New York, won best-of-show honor for broadcast advertising in the American Advertising Federation's Addy awards competition for its radio campaign for the National Thoroughbred Racing Association. The best-of-show for print advertising went to Interpublic's Bozell, New York, for its campaign for The New York Times. Winners of the most Addys (21, including eight gold) were Omnicom's GSD&M, Austin, Texas, and Publicis' Leo Burnett Worldwide (21, with six gold). Virgin Mobile USA on June 5 breaks its first ad campaign from Publicis Groupe's Fallon, New York, during the MTV Movie Awards telecast on Viacom's MTV. Spending was not disclosed. ... Separately, Allied Domecq's Dunkin' Donuts on June 1 broke a music promotion with MTV called "Route to Cool" to promote its iced coffee and Coolattas. The promotion runs through July 15. It is supported by TV and radio ads from Interpublic's Hill, Holliday, Connors, Cosmopulos, Boston.