Gap in spring ad blitz; exec revamps loom
[san francisco] Gap Inc.'s Gap stores breaks a month long spring TV and print ad blitz March 4 featuring an updated version of the `60s classic "Feelin' Groovy." Laird & Partners, New York, handles. Spending was not disclosed. Separately, Gap Inc. President-CEO Paul Pressler indicated to analysts last week that the company is about to revamp its top marketing management. He also said the company, working with Publicis Groupe's Leo Burnett USA, Chicago, is close to completing a consumer segmentation strategy for both marketing and product development to better target customers for each of its brands (Gap, Old Navy and Banana Republic).
Intel opens ad push for its Centrino brand
[santa clara, calif.] Intel Corp. kicks off a global ad campaign today to support its Centrino mobile technology. Quirky TV, print, outdoor and online ads feature businesspeople using wireless PCs in unexpected places, such as on a diving board, an airport "people mover," a golf course driving range and an open-air sightseeing bus. Havas' Euro RSCG MVBMS Partners, New York, handles. Spending was not disclosed.
`Red Herring' closes; March issue to be last
[san francisco] New-economy title Red Herring, which had been seeking a buyer, shut down Feb. 28. Its March issue will be its last. The magazine and related businesses, including conferences and a Web site, took in about $10 million last year and were unprofitable, said an executive familiar with the financials. Executives at Red Herring and majority owner Broadview Capital Partners did not return calls. See AdAge.com QwikFIND aao48f
Deal to clear the way for `Good Music' launch
[new york] The first two issues of a new music magazine, tentatively called Good Music, are set to appear late this year under a deal, to be announced this week, between Good Music Media, founded by ex-Spin and Vibe executives John Rollins, Alan Light and Dana Sacher, and World Publications. The deal would encompass business and back-office arrangements for the magazine, which will be aimed at music consumers age 30 and over. Mr. Rollins, Good Music Media's CEO, said the company would publish September and December issues with print runs of about 200,000.
Home Depot to slash its PR agency roster
[ATLANTA] Home Depot said it expects to cut its public relations agency roster to two from more than 20 this week: one for marketing and one for corporate communications. Spending was not disclosed. Finalists for marketing communications are Omnicom's Ketchum Public Relations and Porter Novelli and Interpublic's Weber Shandwick Worldwide. For corporate communications, finalists are Publicis Groupe's Manning, Selvage & Lee and independent Edelman Public Relations.
First Uncle Ben's ads break from new shop
[vernon, calif.] Masterfoods USA this week unveils the first advertising for its Uncle Ben's brand from its new agency, Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif. The campaign repositions Uncle Ben's Rice Bowls as a wholesome, convenient lunchtime meal. Tagline: "Make lunch a meal again." Spending was not disclosed.
Ad groups urge high court to overturn Nike decision
[beaverton, ore.] Three national ad industry groups urged the U.S. Supreme Court to overturn a California court decision that held that Nike must stand trial under California false-advertising laws for corporate statements about working conditions in overseas factories that made Nike goods. The Association of National Advertisers, American Association of Advertising Agencies and American Advertising Federation, in a joint brief, called the California ruling an "unprecedented decision that makes Nike face potential liability for participating in a public debate."
Mattel Boys, Girls units combined in shakeup
[el segundo, calif.] Mattel Inc. named Matt Bousquette president of a global Mattel Brands division, created by consolidating Mattel's Girls and Boys/Entertainment divisions. The job of Girls division President Adrienne Fontanella was eliminated along with about 5% of Mattel executive level positions. WPP Group's Ogilvy & Mather, Culver City, Calif., and sibling Y&R Cos., Irvine, Calif., and Y&R Advertising, New York handle Mattel.
FYI . . .
Harris Diamond, CEO of Interpublic's Weber Shandwick Worldwide, New York, has been given control of Interpublic branding and identify company FutureBrand, it was learned. FutureBrand CEO John Elkin joins the management team of Weber Shandwick. ... Bob Merlotti was named exec VP-executive creative director at Grey Global Group's Grey Worldwide, Los Angeles, Grey executives said. Peter Mooney, 49, president-chief creative officer at the agency, becomes exec VP-creative director. ... DuPont Co. invited nine agencies, including two incumbents-Interpublic's McCann-Erickson Worldwide, New York, and independent Doner, Southfield, Mich.-to participate in the next stage of its global account review. DuPont had earlier requested information from 22 shops. ... Biotech giant Amgen is seeking a media buying and planning agency for a project involving a new initiative, executives familiar with the search said. Amgen did not return calls. See Adage.com QwikFIND aao47v ... Senior VP-Director of Print Melissa Pordy left Zenith Media, New York, jointly owned by Publicis Groupe and Cordiant Communications Group. Ms. Pordy, a high-profile figure in the print-buying community, did not return a call. No successor was immediately named. ... AOL Time Warner's America Online is expected to announce a decision in its $150 million agency review by the end of this week , according to people close to the company. ... Moody's Investors Service downgraded Omnicom senior unsecured debt, citing the holding company's increasing debt load, the weak advertising market and uncertainty over a possible war clouding the near-term outlook.