Hearst shifts publishers; `Lucky'-like title eyed
[new york] Hearst Magazines named Valerie Salembier, VP-publisher of Hearst's Esquire, to be senior VP-publisher of its Harper's Bazaar, succeeding Cynthia Lewis. Ms. Lewis joins Mademoiselle Editor Mandi Norwood on a project said to be similar to Conde Nast Publications' Lucky. Ms. Salembier will be replaced by Kevin O' Malley, formerly president-Emap USA's sports division.
Home Depot opens major ad campaign
[san francisco] Home Depot broke an estimated $350 million branding campaign during the Feb. 23 Grammy Awards on CBS. The new tagline is "Home Depot is more than a store. You can do it. We can help." Media buys include top prime-time network fare as well as cable TV, radio, newspapers and magazines. Independent agency Richards Group, Dallas, handles. See AdAge.com QwikFIND aao45o
Six shops woo AOL starting this week
[dulles, va.] AOL Time Warner's America Online unit this week will begin hearing presentations from six finalists for its $150 million account. Two finalists, Omnicom Group's BBDO Worldwide, New York, and Interpublic Group of Cos.' Crispin Porter Bogusky, Miami, have been assigned projects for the brand. Other finalists are: Omnicom's DDB Worldwide, New York; Interpublic's Hill, Holliday, Connors, Cosmopulos, New York; independent Wieden & Kennedy, Portland, Ore.; and Publicis Groupe's Saatchi & Saatchi, New York. A decision is expected early next month.
Kraft will try c-stores for new Capri Sun line
[rye brook, n.y.] Kraft Foods takes its Capri Sun brand into convenience stores for the first time with the launch this month of a line extension, Island Refreshers. The refrigerated, single-serve product, sold in resealable aluminum containers, is targeted at 16-to-24-year-olds. It will also be sold in drugstores and club stores. Sampling on 150 college campuses will support. Kraft will also test print and radio ads in Denver and St. Louis beginning in July. WPP Group's Ogilvy & Mather Worldwide, New York, handles.
Pfizer may skip reviews for three big Rx brands
[new york] Pfizer brand managers will decide within two weeks whether agencies will compete for pharmaceuticals brands Zyrtec, Zoloft and Bextra, formerly at Interpublic's Deutsch, New York, or whether the business will be assigned to new shops without a review, said executives close to the situation. Zyrtec and Zoloft represent $120-million-plus in spending. See AdAge.com QwikFIND aao46a
Nextel picks six shops in its $160 mil review
[reston, va.] Nextel Communications has pared to six the agencies competing for its estimated $160 million account, said people familiar with the matter. Nextel declined to comment. Included are: Havas' Arnold Worldwide, Boston; WPP's J. Walter Thompson, New York; Omnicom's TBWA/Chiat/Day, New York; Publicis Groupe's Leo Burnett USA, Chicago; and two Interpublic shops-Deutsch, New York, and incumbent Mullen, Wenham, Mass.
New ads roll for two Harley-Davidson lines
[milwaukee] New campaigns from Harley-Davidson back its smaller-volume Buell motorcycle line and the flagship Harley brand. Buell gets an estimated $5 million all-print campaign breaking in March cycle and auto enthusiast titles plus broader-reach magazines. Laughlin Constable, Milwaukee, handles. Ads tout the sportbike's handling. Ads for the Harley-Davidson V-Rod, its first 100th anniversary model, break nationally Feb. 25 on ESPN. Interpublic's Carmichael Lynch, Minneapolis, handles. Spending was not disclosed.
Shops invited to pitch $20 mil Macy's business
[cincinnati] Federated Department Stores has sent requests for information to an undisclosed number of agencies to pitch a $20 million branding assignment for Macy's, said executives with knowledge of the pitch. The retailer currently uses an in-house team and wants to test ideas from outside shops, it was said. Bedford Group, Atlanta, handling the review, declined comment.
Pfizer taps LLKFB for Viagra account
[new york] Pfizer appointed direct marketing agency LLKFB, New York, an Omnicom unit, to handle relationship marketing for Viagra. Spending was not disclosed. The incumbent was Omnicom's Rapp Collins Worldwide, New York. Pfizer did not return calls; LLKFB declined to comment.
FYI . . .
A $100 million direct marketing agency review for the supplemental health insurance program of AARP and UnitedHealth Group's UnitedHealthcare division was narrowed to two finalists: Interpublic's Draft Worldwide and Omnicom's Rapp Collins Worldwide, both New York. ... Chilean telecommunications company Americatel is awarding its $25 million U.S. Hispanic account to independent agency Zubi Advertising, Coral Gables, Fla. from incumbent Contact, Miami, after a pitch that also included Publicis Groupe's Bromley Communications, San Antonio, Texas. Media stays at Publicis' Starcom. ... David Nobay, executive creative director, Interpublic's Bozell, will leave April 1. A four-year veteran of Bozell, soon to be merged with sibling Lowe, Mr. Nobay plans to relocate outside the U.S. ... Public interest groups Electronic Frontier Foundation and Public Knowledge are pressing the Library of Congress Copyright Office to bar DVDs that interfere with viewers' ability to skip advertising. ... Nestle USA launches Nescafe Iced Java March 10 in a bid to attract college kids to its Nescafe franchise. The launch will be supported beginning in June by a $5 million print and radio effort. Interpublic's McCann-Erickson Worldwide, New York, handles. ... IBM Corp., returning to entertainment sponsorship for the first time since 1998, said it signed a multimillion dollar global alliance to be Cirque du Soleil's official worldwide information technology provider through 2005.