GSD&M seen as winner in SBC roster moves
[san antonio] SBC Communications is expected to assign to Omnicom's GSD&M, Austin, the majority of its estimated $100 million product and retail-oriented advertising, said people familiar with the situation. SBC and Omnicom's Goodby, Silverstein & Partners, San Francisco, the incumbent on the business, split Feb. 5. SBC roster shops Merkley Newman Harty & Partners, New York, and Rapp Collins, Dallas, also Omnicom units, may get new SBC assignments as well. SBC did not return calls. The agencies declined to comment.
Bozell name dropped in merger with Lowe
[new york] The Bozell agency brand is being dropped under a merger of Bozell, New York, with the New York office of Lowe Worldwide, Interpublic Group of Cos. said last week when it made the combination official. The combined Bozell/Lowe office in New York will be called Lowe New York. Bozell President-CEO Tom Bernardin was named president-chief operating officer of Lowe New York. Mr. Bernardin, Lowe U.S. Chairman-Chief Creative Officer Gary Goldsmith and CEO Paul Hammersley report to Lowe & Partners Worldwide CEO Jerry Judge. Lowe New York President Rob Quish moves into a newly created position handling a developing initiative within Lowe Worldwide. He also reports to Mr. Judge.
Wyeth assigns FluMist ad launch to Saatchi
[madison, n.j.] Drug company Wyeth tapped Publicis Groupe's Saatchi & Saatchi, New York, to launch flu vaccine FluMist, said executives close to the situation. Spending was estimated at $40 million. Wyeth did not return calls; Saatchi declined to comment.
Bigger creative role for BBDO's Schneider
[new york] Omnicom's BBDO Worldwide, New York, promoted Exec VP Don Schneider, 46, to executive creative director from senior creative director. The move followed the departure of BBDO, New York, Vice Chairman-Senior Executive Creative Director Michael Patti to WPP Group's Y&R Advertising, New York, where he was named that agency's chairman-CEO.
`XXL' and `Real Simple' among Fas-Fax gainers
[schaumburg, ill.] The upcoming Audit Bureau of Circulations Fas-Fax magazine report for the last half of 2002 will show big gains for hip-hop title XXL (total circulation up 33.3%), Real Simple (up 31.9%), FHM (up 25.7%), Yoga Journal (up 20.5%), Us Weekly (newsstand up 55.2%, total circulation up 18.5%) and Lucky (circulation up 18%). Both Martha Stewart Living (newsstand off 21.8%) and O, The Oprah Magazine (newsstand off 10.3%) saw double-digit newsstand drops. Newsstand sales for now defunct Rosie fell 57.6% in the period.
P&G Pringles' ads ask: `Feeling greasy?'
[cincinnati] Procter & Gamble Co. takes on salty-snack competitor Frito-Lay in a TV campaign breaking Feb. 17 that offers P&G's Pringles as the perfect alternative to greasy potato chips. Grey Global Group's Grey Worldwide, New York, handles Pringles. Humorous TV creative shows regular-chip eaters forced to wipe their hands on a fellow sports fan's back during a hug and on a dog's head during a party. "Feeling greasy?" copy asks. "Next time grab a Pringles." Spending was not disclosed.
Shareholder group demands sale of IRI
[chicago] Information Resources Inc. Chairman-CEO Joseph Durrett is under pressure from a stockholder group to either resign or sell the market-research company. The group, led by El Segundo, Calif.-based money manager Robert L. Chapman, acquired 1.7 million shares of IRI, or more than 5% of the company, since January (see AdAge.com QwikFIND aao44c ).
Toyota broadens reach of African-American ads
[torrance, calif.] Toyota Motor Sales USA's Toyota Division launched its broadest African-American ad campaign to date this month with the theme "Blueprint." Burrell Communications, Chicago, handles. Spending was not disclosed but Toyota made general-market media buys in national magazines and radio for its African-American message for the first time.
FYI . . .
Secretary of Homeland Security Tom Ridge will unveil Feb. 19 an Advertising Council public service ad encouraging Americans to prepare an emergency survival kit. Interpublic Group of Cos.' Martin Agency, Richmond, Va., handles. ... AOL Time Warner's Sports Illustrated said its Feb. 19 swimsuit issue booked record ad revenue of $34 million and 115 pages of advertising. ... WPP Group's Ogilvy & Mather Worldwide will keep its contract as agency for the White House youth anti-drug campaign. Legislative language that would have barred the government from spending funds through Ogilvy was dropped, reflecting Capitol Hill critics' ire about a previous incident of over-billing by Ogilvy on the account. Funding for the campaign for fiscal 2003 is $150 million. ... Nikon to Interpublic Group of Cos.' McCann-Erickson Worldwide, New York, for its $18 million account. Nikon split with Publicis Groupe's Fallon Worldwide, Minneapolis, last year. ... AirTran Holdings' AirTran Airways this week launches a $23 million integrated campaign titled "Go. There's nothing stopping you." Cramer-Krasselt, Chicago, handles. ... A state tax on ad production fees is part of a budget passed by the Connecticut House of Representatives last week. The state Senate takes up the plan this week. ... Brian Heffernan, former president of WPP Group's J. Walter Thompson, Chicago, joined independent healthcare agency Gerbig, Snell/Weisheimer, Columbus, Ohio, as exec VP. He will lead the agency's development of a consumer advertising unit.