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Lafavore named to be new `TV Guide' editor
[NEW YORK] Gemstar-TV Guide International is expected to name Michael Lafavore as TV Guide editor in chief, it was learned, and the appointment could be announced as early as today. Best known as launch editor of Rodale's Men's Health, Mr. Lafavore would succeed longtime TV Guide Editor Steven Reddicliffe, who resigned in November. Mr. Lafavore could not be reached and a TV Guide spokeswoman declined to comment.
FCB gets invite as GM hunts corporate-ad ideas
[detroit] General Motors Corp. is shopping for corporate-advertising ideas among its roster shops and from Interpublic Group Cos.' Foote, Cone & Belding Worldwide, currently without a GM assignment, according to an executive close to the matter. Interpublic's McCann-Erickson Worldwide, Troy, handles GM's $100 million corporate account. A GM spokeswoman said GM sometimes consults other shops about "pieces of a project." She declined to identify the agencies being consulted but said the GM corporate assignment is not moving from McCann.
O'Donnell says `Rosie' accounts `manipulated'
[new york] Rosie O'Donnell accused Gruner & Jahr USA Publishing, her onetime partner in the now shuttered Rosie magazine, of "manipulating" the magazine's earnings to prevent her from exercising a contractual right to terminate the venture. The charge was included in a series of counterclaims Ms. O'Donnell filed last week in an ongoing lawsuit with G&J. G&J insisted no wrongdoing occurred. For more on the story, and access to court filings, see AdAge.com QwikFIND aao39s
Instinet picks DiMassimo in account consolidation
[new york] Instinet Group assigned its estimated $20 million to $30 million consolidated advertising account to independent DiMassimo Brand Advertising, New York. Instinet acquired online securities-trading service Island ECN last summer; DiMassimo was the Island ECN agency. Incepta's Citigate Albert Frank, New York, handled Instinet.
Hill Holliday out; Richards new Red Roof Inns shop
[dallas] Accor North America's Red Roof Inns said it moved its $10 million advertising account to independent Richards Group, Dallas, agency for Accor's Motel 6, from Interpublic's Hill Holliday, San Francisco. A Red Roof Inns executive praised Hill Holliday but cited personnel changes at the agency.
Juicy Juice adds J-Max, targets moms and kids
[glendale, calif.] Nestle USA in March will launch a Juicy Juice beverage line dubbed J-Max, positioned as the cooler 100% juice for kids 9 to 12. The line will be sold in 10-packs of pouches and in 64 oz. bottles. An estimated $10 million-plus ad effort bows in May. TV ads from Publicis Groupe's Publicis in Mid America, Dallas, target moms via the Food Network, Learning Channel and other nets.
TBWA/Chiat/Day adds branded-content director
[playa del rey, calif.] Omnicom's TBWA/Chiat/Day, creating a post to develop branded-content solutions for clients, named Brenda Ross, 37, to the new position of director, with responsibility for branded content development. Ms. Ross was formerly VP-brand communications for Virgin Group's Virgin Mobile USA. See AdAge.com QwikFIND aao39o
Strong year for radio; '02 sees 6% ad gain
[new york] Ad spending on radio increased 6% in 2002 over year-earlier levels, the Radio Advertising Bureau said, with national spending up 13% to $3.28 billion. Local spending was up 4% to $15.28 billion. Network spending climbed an estimated 9% to $1.02 billion. Spending growth in December outpaced the full-year average, up a combined 9% for local and national ads.
New title, more duties for NBC's Randy Falco
[new york] NBC TV Network President Randy Falco was named NBC TV Network group president, a new post at the General Electric Co. unit, and assumes some of the responsibilities previously held by NBC President-Chief Operating Officer Andrew Lack, now chairman-CEO of Sony Corp.'s Sony Music Entertainment.
FYI . . .
Toyota Motor Corp. is conducting a review among its global roster shops for its hybrid-engine vehicle account, said a spokesman for Toyota Motor Sales USA. Hybrid engines are expanding from the Prius car line to other models. Publicis Groupe's Saatchi & Saatchi and Dentsu, along with in-house agency Delphys, were said to be involved. In the U.S., the $20 million Prius account is split between Saatchi, Los Angeles, and Dentsu's Oasis Advertising, New York. ... Interpublic's McCann-Erickson Worldwide named Chris Hunton CEO of McCann-Erickson, London, from deputy managing director, succeeding Tamara Ingram, who left. ... A Delaware Chancery Court judge let Lorillard Tobacco Co. proceed with a lawsuit against American Legacy Foundation alleging that some ads in the foundation's anti-smoking "Truth" ad campaign "vilified" tobacco marketers in violation of the pact that created the foundation. Havas' Arnold Worldwide, Boston, and Maxxcom-backed Crispin Porter & Bogusky, Miami, handle the foundation's creative. ... American Chemical Council picked three New York agencies as finalists for its $50 million creative assignment: WPP-owned shops Ogilvy & Mather Worldwide and Young & Rubicam and Havas' Euro RSCG Worldwide. ... AOL Time Warner's CNNSI.com Web site changes it name to SI.com Feb. 6. Gordon McLeod, former VP-general manager of ParentingTV and Parenting.com, was named president, Sports Illustrated Interactive. ... Starwood Hotels and Resorts' W Hotels unit Feb. 6 breaks a print and online campaign for a "Pillow Talk" promotion. Guests receive under-the-pillow gifts and can enter a drawing to win prizes. Gee Whiz!, New York, handles W. Spending was not disclosed.