Martha's `Everyday Food' joins culinary mag fray
[new york] Everyday Food from Martha Stewart Living Omnimedia hits newsstands and subscriber mailboxes this week-with a logo omitting the name of the company's embattled chairman-CEO. "This is mass," Ms. Stewart said of Everyday Food. "This has to be differen-tiated a lot" from the company's flagship Martha Stewart Living. The digest-sized Everyday Food retails for $2.95. Following three other test issues this year, a launch could come this fall. Advertisers in the debut issue, none of whom are new to the company, include Campbell Soup Co. and General Motors Corp.'s Chevrolet. Separately, Ms. Stewart and her executives and Pfizer declined to comment on a published report that Pfizer, previously a major advertiser in Martha Stewart Living, will not advertise in that title this year. Ms. Stewart is the subject of a well-publicized, ongoing government investigation of insider stock trading. See AdAge.com QwikFIND aao31x
Chemical group reviews for integrated project
[arlington, va.] The American Chemistry Council has sent requests for information to 11 ad agencies as it begins a search for an agency to develop what was described as a $50 million campaign that would include broadcast, print, direct, interactive and public relations. Bob Wolf Partners-TPG, Los Angeles, is handling the search. In 2001, the council spent just over $500,000 in measured media, according to Taylor Nelson Sofres' CMR.
Omnicom acquires real estate ad shop
[new york] New York-based real estate specialist Chavin Lambert Advertising, with 2002 billings of about $60 million, was acquired by Omnicom Group's Bernard Hodes Group, Crain's New York Business reported. Nick Chavin remains president of the agency and said his goal is to turn it into a national force in retirement properties advertising. Terms were not disclosed.
Wachovia Bank opens major branding push
[charlotte, n.c.] Wachovia Corp.'s Wachovia Bank unit broke a branding campaign in Florida last week themed "uncommon wisdom." The campaign's seven TV spots plus print, radio and outdoor advertising will be extended from Florida to Wachovia's other East Coast markets by late summer. Creative portrays lessons that can be learned from everyday life situations, such as "What can a school play teach us?" Interpublic's Mullen, Winston-Salem, N.C., handled general-market ads. Zubi Advertising, Miami, handled Hispanic markets in Florida. Spending was not disclosed.
Denny's opens campaign from new shop Publicis
[spartanburg, s.c.] Denny's on Jan. 6 bows its first network TV and radio advertising from its new agency, Publicis Groupe's Publicis in Mid America, Dallas. Anchored by four TV spots, the "Denny's Wisdom" campaign targets adults ages 18 to 49 and reinforces the mid-scale dining chain's unpretentious image. Tagline is "A good place to sit and eat." TV includes broadcast network prime time, national cable and syndication. Radio includes network and spot. Publicis' Optimedia, Dallas, handles media planning and buying. Spending was not disclosed.
American Investor Group drops Ogilvy & Mather
[new york] Financial-services group American International Group split with WPP Group's Ogilvy & Mather Worldwide, New York. AIG is de-emphasizing corporate branding in favor of product-specific advertising. Measured media spending on corporate ads fell to $3.6 million in the January-to-August period last year from $24 million in 2001, according to Taylor Nelson Sofres' CMR. Omnicom's Peter Group, Philadelphia, an AIG roster shop, takes on additional responsibilities.
Viacom in $120 million HIV/AIDS PSA push
[new york] Viacom and the Kaiser Family Foundation on Jan. 6 launch a year-long "Know HIV/AIDS" public service campaign that Viacom said will involve $120 million in advertising exposure across its properties. At least nine Viacom TV shows will incorporate HIV/AID themes. Forty-nine TV, radio and outdoor ads were created. Five agencies developed creative: Burrell Communications Group, Chicago; DDB/Bass Howes, Seattle; Prime Access, New York; Publicis Sanchez & Levitan, New York; and Villains, Beverly Hills, Calif.
FYI . . .
El Pollo Loco this week will trim contenders for its $7 million general-advertising account to six from 14. New VP-Chief Marketing Officer Karen Eadon said the final scope of work will depend on the agency selection. A final decision is due Feb. 28. Effective Marketing Strategies, Phoenix, is handling the pitch. ... AT&T Wireless is a presenting sponsor for the second season of "American Idol," which begins Jan. 21 on News Corp.'s Fox Broadcasting Co. It joins returning presenting sponsors Ford Motor Co. and Coca-Cola Co. Spending was not disclosed. ... Luxottica Retail's Sunglass Hut assigned creative to Barefoot Advertising, Cincinnati, following a review. Spending was not disclosed. ... Unilever ended a store test of Suave toothpaste in Cincinnati begun in early 2002. A spokeswoman had no comment on the test's outcome. ...R.H. Donnelley Corp. completed its $2.23 billion acquisition of Sprint Corp.'s directories business (See related story, P. 4). ... Todd Grant returns to Omnicom's Goodby, Silverstein & Partners as associate creative director following a stint at Omnicom sibling agency TBWA/Chiat/Day, both San Francisco.