[san francisco] Travel Web site Hotwire is talking with agencies about its account, an executive familiar with the situation said. Spending could reach $30 million this year. DiMassimo Brand Advertising, New York, is the incumbent. A Hotwire spokeswoman said "DiMassimo is still our agency of record" and declined to comment further.
$20 mil ConocoPhillips account up for grabs
[houston] Newly merged ConocoPhillips is reviewing agencies for its estimated $20 million gas station account. Contenders include: Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich., the incumbent on Conoco; Interpublic's Dailey & Associates, Los Angeles, the incumbent on Phillips; and at least two undisclosed others. The marketer couldn't be reached for comment.
TV station suspected of program shrinking
[los angeles] Meredith Corp.-owned NBC affiliate WSMV-TV in Nashville is under investigation by NBC for allegedly using a "Time Machine" to shrink programming or network commercials to add more local commercial inventory in prime time, Ad Age sibling Electronic Media reports in its Oct. 21 issue. Meredith broadcasting division chief Kevin O'Brien did not return calls from EM. EM said the investigation of the station was first reported in Nashville City Paper.
Yahoo!'s Costello joins Home Depot as CMO
[atlanta] Home-improvement retailer Home Depot named John Costello, Yahoo! chief global marketing officer since November 2001, to be Home Depot's exec VP-chief marketing officer. The post had been vacant. He will be responsible for worldwide marketing and advertising, branding and research.
Bostock named chairman of PDFA
[New York] Veteran ad agency CEO Roy J. Bostock will succeed former Johnson & Johnson Chairman Jim Burke as chairman of the Partnership for a Drug-Free America effective Dec. 1, the partnership said. Mr. Burke will become chairman emeritus. Mr. Bostock, former CEO of D'Arcy Masius Benton & Bowles, also served as chairman of former agency holding companies MacManus Group and Bcom3 Group.
Infiniti touts new M45 as `muscle car with brains'
[gardena, calif.] Nissan North America's Infiniti is positioning its new 340-horsepower M45 as "your muscle car with brains" in an estimated $10 million print ad campaign launching in newspapers and November magazines. Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif., handles. Ads describe the M45 as "intelligently priced around $45,000." A six-minute-plus film about the car will be sent to 615,000 prospects and will be available on infiniti.com-M45.
Global TV ads back Adidas' McGrady shoe
[amsterdam] Adidas broke two global TV spots Oct. 19 supporting the Nov. 1 launch of its T-MAC 2, the signature basketball shoe endorsed by Orlando Magic all-star Tracy McGrady. Mr. McGrady is emerging as Adidas' premier spokesman following the July decision of Los Angeles Lakers superstar Kobe Bryant not to renew his contract. TBWA/Chiat/Day, New York, and Amsterdam-based 180 handle. Spending was not disclosed.
Venus and Serena, Cedric join McDonald's
[oak brook, ill.] McDonald's Corp.'s has signed tennis stars Venus and Serena Williams, said executives close to the marketer. Separately, a spot in its Dollar Menu campaign, featuring Cedric the Entertainer, broke Oct. 18. Omnicom's DDB Worldwide, Chicago, handles. Meanwhile, a Dollar Menu spot featuring celebrity defense attorney Johnnie Cochran was on hold after some franchisees complained. Publicis Groupe-backed Burrell Communications Group, Chicago, handles. McDonald's declined to comment on the Williams sisters deal but said the Cochran spot "is on the docket."
ADM shop FCB will handle Enova launch
[decatur, ill.] The ADM Kao joint venture of Archer Daniels Midland Co. and Kao Corp. tapped Interpublic's Foote, Cone & Belding Worldwide, Chicago, an ADM roster shop, for the Enova cooking oil launch. Enova metabolizes faster than traditional fats. Spending was not disclosed. The launch is expected later this year.
Media Kitchen/Horizon tapped by Unipath
[new york] Health-products marketer Unipath assigned media planning on its estimated $10 million media account to Media Kitchen, New York, a unit of Kirshenbaum Bond & Partners. Media Kitchen partner Horizon Media, New York, will handle buying. WPP Group's MindShare, New York, was the incumbent.
Web study examines `high affinity' sites
[new york] New research on Web users' affinity for Web sites identified recommendations from friends, satisfaction with content and "favorite status" within a category (i.e., news, sports, finance) as the key factors in determining whether a user had "high affinity" for a particular site. Conducted by comScore Networks, MillwardBrown Intelliquest and the Online Publishers Association, the findings were based on a poll of 5,000 Internet users. Eight of 10 users that had high affinity for a site also had high regard for advertisers on that site, the researchers said. AdAge.com QwikFIND aao12d
New Dole Fruit Bowls pitch targets adults
[westlake village, calif.] Dole Food Co. this week breaks ads repositioning its Fruit Bowls as a feel-good food for adults instead of a kids' snack. An estimated $10 million TV and print campaign targets women 25 to 49 and is tagged "Life is Sweet." Dailey, West Hollywood, Calif., handles.
FYI . . .
Coors Brewing Co. plans to discontinue its alternative malt beverage Vibe by the end of November, said executives familiar with the situation. Interpublic's FCB, San Francisco, handles. ... Nike, Beaverton, Ore., named Asia-Pacific Advertising Director Nancy Monsarrat to be U.S. advertising director, succeeding Rob DeFlorio, effective immediately.