[akron, ohio] Sterling Jewelers consolidated its $80 million buying and planning account with Omnicom Group's OMD, New York, which already handled broadcast buying. The assignment had been split with Omnicom sibling agency Stern Advertising, Cleveland, which continues to handle creative, said executives at the agencies. Sterling operates chains Kay Jewelers and Jareds Gallery of Jewelry.
Ford sinks $10 mil into `Bond' film ads
[Dearborn, Mich.] Ford Motor Co. will support its tie-in to MGM's James Bond film "Die Another Day" with an estimated $10 million global TV and print ad push. A U.S. TV spot breaks Oct. 21 showing Ford's limited-edition 007 Thunderbird driven by actress Halle Berry. A global TV spot featuring the Jaguar XKR and driven by actor Rick Yune breaks Nov. 4. Print ads support an online Ford sweepstakes tied to the film, which opens in theaters Nov. 22. WPP Group's J. Walter Thompson USA, Detroit, handles Ford; WPP's Young & Rubicam handles Jaguar.
Celebrity Cruises ads tout `True departure'
[miami] Royal Caribbean Cruises' Celebrity Cruises unit breaks a $38 million national campaign today themed "True departure." Creative offers the promise of celebrity-style pampering, from orchid-scented cabins to turndown service. TV and print ads and a sweepstakes promotion are included. Havas' Arnold Worldwide, Boston, handles.
TV ad-making costs resume upward climb
[new york] Reversing cost declines in 2000, the average cost to produce national TV commercials in 2001 increased 8% for 30-second spots and 5% for commercials regardless of length, the American Association of Advertising Agencies said in its 2001 Television Production Cost Survey. In 2000, Four A's said, the average cost to produce a national spot fell 3% for 30-second spots and 1% for commercials regardless of length. The 2001 average cost: $358,000 for a 30-second spot, $322,000 for national commercials of all lengths.
Novartis in DTC review; Deutsch adds Lamisil
[East Hanover, N.J.] Novartis is reviewing agencies to handle direct-to-consumer and professional advertising for Diovan, a drug for hypertension, executives close to the situation said. Spending was not disclosed. Separately, Novartis shifted its estimated $25 million-plus Lamisil account to Interpublic Group of Cos.' Deutsch, New York, from Alchemy, an offshoot of Interpublic's Lowe, without a review. Lamisil is an anti-fungal drug.
Grey, Lowe, JTW, Y&R in Electrolux review
[stockholm] Swedish appliance marketer AB Electrolux, in a review of its European and North American advertising arrangements, shortlisted four agency networks for its consumer and corporate business. Spending was not disclosed. They are: Interpublic's Lowe & Partners Worldwide, WPP's J. Walter Thompson Co. and Y&R Advertising and Grey Global Group. Grey handles a large portion of the Electrolux account, with Stockholm-based Grey Momentum as its lead agency. AB Electrolux markets Eureka brand appliances in North America.
Campaigns open for new Masterfoods lines
[hackettstown, n.j.] Masterfoods USA today opens campaigns supporting two new product lines Cookies &, along with Sour Starburst. Grey Global Group's Grey Worldwide, New York, handles. For Cookies &, Masterfoods' extension into the cookie aisle, TV features situations where good things get even better. Sour Starbust TV ads feature a boy who gets in trouble when his reaction to the candy is mistaken for a look of disgust when he sees his prom date. Sour Starburst theme line: "Use responsibly." Spending was not disclosed.
Unilever will launch low-fat Klondike bars
[green bay, wis.] Unilever's Good Humor-Breyers Ice Cream unit this month will launch a line of 98% fat-free Klondike ice cream sandwiches, dubbed Slim-A-Bear. Ad and promotional plans were not determined, a spokeswoman said. Good Humor spent $8 million in measured media against Klondike through July of this year, according to Taylor Nelson Sofres' CMR. WPP's Ogilvy & Mather, Chicago, handles.
Six Flags global media account to Initiative
[new york] Theme-park operator Six Flags consolidated its estimated $60 million global media account at incumbent agency Initiative Partners, Los Angeles, a unit of Interpublic's Initiative Media North America, said executives in the review. The assignment includes radio and cable TV buying previously at Six Flags creative shop Ackerman McQueen, Oklahoma City.
FYI . . .
Amazon.com is preparing to return to TV advertising this holiday season after a year's hiatus, executives familiar with the situation said. It will be its first campaign from independent Wieden & Kennedy, Portland, Ore. Amazon.com did not return calls. ... Gruner & Jahr USA human resources department called a meeting for Oct. 17 with staff members of shuttered Rosie magazine. An update on their future, expected last week, did not occur. ... USA Network, joining Viacom's CBS, said it will televise the 2003 Masters golf tournament without advertising. Augusta National Golf Club, which owns the Masters, cancelled 2003 contracts with corporate advertiser/sponsors after women's groups challenging the club's men-only membership policy sought to involve sponsors in the dispute. ... Major League Baseball's Florida Marlins narrowed its creative review to Harris Drury Cohen and Interpublic's Hill, Holliday, Connors, Cosmopulos, both Fort Lauderdale, Fla. Spending is estimated at $2.5 million. ... The International Advertising Festival in Cannes is seeking a new CEO following the resignation of Franz Prenner after nine months in the job. Festival Chairman and former CEO Roger Hatchuel will be interim CEO. ... The Daily Deal financial newspaper launches a weekly, The Deal, Nov. 4. The daily publication will be cut in size to 12 pages from 24. The weekly product will publish Mondays. Both are hand-delivered. ... Former Knight Ridder Chairman Bernard H. Ridder Jr. died Oct. 10 in San Mateo, Calif., from complications related to a stroke. He was 85.