[redmond, wash.] Nintendo of America opens an estimated $140 million fourth quarter marketing blitz today targeting teens and 20-somethings and highlighting GameCube software titles such as "Metroid Prime" and "Resident Evil Zero." The campaign includes cinema ads in November and December across 6,000 screens; event marketing at retail, college campuses, bars and malls and at "Nintendo Cube Clubs" in 15 cities. Print, TV, radio, online, and outdoor ads support. Nintendo has partnered with Heineken, Kellogg Co.'s Keebler division and Kraft Foods on promotions supporting GameCube titles. Publicis Groupe's Leo Burnett USA, Chicago, handles.
Sara Lee-branded fresh bread to make debut
[ST. LOUIS] Sara Lee Corp. will launch fresh Sara Lee Bakery breads this month, supported by national cable TV and print ads beginning in November from Publicis' Publicis Mid-America, Dallas. Humorous copy plays off Sara Lee's reputation for frozen baked goods. Spending on marketing support was estimated to be $5 million or more. The launch is Sara Lee's most extensive entry into the fresh bread category, which is dominated by regional brands.
Big drive to boost Pepsi's Sierra Mist
[purchase, n.y.] Sierra Mist lemon-lime soft drink from PepsiCo's Pepsi-Cola North America will get multimillion dollar support starting in January, bottlers said, as the brand, launched in October 2000, goes national. Ads, planned for Super Bowl XXXVI, will continue the "Shockingly Refreshing" tag. Omnicom Group's BBDO Worldwide, New York, handles. A Pepsi spokesman said the brand will get "significant support" but that nothing had been finalized.
P&G tries Folgers Cafe in convenience stores
[cincinnati] Procter & Gamble Co. will launch a Folgers Cafe concept with Marathon Ashland Petroleum in up to 100 test stores beginning later this month. A Folgers Cafe logo and the brand's "Wakin' Up" theme and mountain-sunrise icon will appear on Marathon-branded convenience stores in the Midwest and Southeast. Spending and ad plans were not disclosed. Publicis' D'Arcy Masius Benton & Bowles, New York, handles.
Spring launch seen for Diet Red Fusion
[San Francisco] Cadbury Schweppes' Dr Pepper/Seven Up Co. is set to launch Diet Red Fusion next spring, bottlers were told last week. Red Fusion, Dr Pepper's first full-calorie line extension, launched this summer. The "Be You"-themed Dr Pepper campaign will continue. WPP Group's Y&R Advertising, New York, handles. Spending was not disclosed.
Blockbuster, NBC set Christmas parade plan
[los angeles] Viacom's Blockbuster signed as title sponsor for the annual Hollywood Christmas Parade, renamed the "Blockbuster Hollywood Spectacular," and said the Dec. 1 (Sunday after Thanksgiving) parade, featuring celebrities and music acts, will be taped and later aired in prime time by NBC as the "Blockbuster Hollywood Christmas Spectacular." Brand marketing and licensing agency Global Icons, Los Angeles, handles the parade for client Hollywood Chamber of Commerce. Financial details were not disclosed.
National TV push for new Halls lozenges
[parsippany, n.j.] Pfizer's Adams unit unveils a national network and cable TV ad effort today for new Halls Fruit Breezers throat drops. A TV spot from WPP Group's J. Walter Thompson, New York, touts the taste and positions Breezers with the tag "Treat your throat." Spending was not disclosed.
Nissan Hispanic ads get fresh creative
[gardena, calif.] New Hispanic market TV ads for Nissan North America's Nissan brand break on Spanish-language networks today, the first with creative fully developed by Nissan Hispanic agency Ornelas & Associates, Dallas. Past ads used footage from Nissan's general market shop, Omnicom's TBWA/Chiat/Day, Playa del Rey, Calif. Spending was not disclosed.
Sirius radio account lands at Crispin
[new york] Sirius Satellite Radio awarded MDC Communications Corp.-backed Crispin Porter Bogusky, Miami, its integrated advertising account after an informal review. Sirius and Crispin declined comment. Interpublic Group of Cos.' McCann-Erickson Worldwide, New York, was the incumbent. Sirius' only advertising to date has been a direct-response TV spot from McCann relationship-marketing unit MRM Partners Worldwide, New York. Spending was not disclosed.
FYI . . .
An executive at Walt Disney Co.'s ABC said it has "less than 15" network spots left to sell in next year's Super Bowl and considers its sales pace ahead of schedule. Media buyers say ABC is pricing spots above 2002 levels at $2.3 million for prime first and second quarter positions. General Motors Corp.'s Cadillac recently bought at least one unit in the event, executives said. ... In a dispute over a five year, $125 million contract, Omnicom Group's DDB Worldwide, Los Angeles, threatened legal action against the California Lottery Commission if it does not call for an independent audit of media costs proposed by the contract's apparent successful bidder, Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, San Francisco. . ... Richard Thomas, 46, was named president-CEO at promotions agency Frankel, Chicago, a Publicis unit, from exec VP. He succeeds Jim Mack, who remains group chairman at the agency. ... Mitsubishi Motor Sales of Canada introduces the Mitsubishi brand in Canada today with TV and print ads from Interpublic's Deutsch, Los Angeles.