[NEW YORK] Garnier, a division of L'Oreal USA, has selected Publicis Groupe's Publicis in New York to handle the national advertising creative assignment for the launch of Fructis, a new line of hair-care products. Billings are estimated at $20 million to $30 million for the assignment. Publicis is a L'Oreal roster agency and handles other brands such as Lanc"me, L'Oreal Plenitude and Pure Zone, L'Oreal Kids Shampoo, Garnier Nutrisse and Garnier Lumia.
AmEx sponsors AOL Music showcase
[NEW YORK] America Online said American Express Co. will be the first sponsor of Sessions@AOL, a showcase on the AOL Music channel for new and established artists. The sponsorship launches Oct. 1 and runs through the fourth quarter with a lineup that includes Christina Aguilera, Faith Hill and Yo Yo Ma. AmEx will use the sponsorship to promote four new rewards programs. "We know that lots of people are checking in to watch Sessions and American Express has a history of great tie-ins in the entertainment area," said Judy Tenzer, an AmEx spokeswoman. AmEx will also sponsor an online local guide that offers consumers weekly entertainment listings for their area. AmEx struck an alliance with AOL in January; the company has deals with AOL parent company AOL Time
Warner and individual divisions. AOL launched the Sessions program in June.
Pepsi to part with Uniworld
[purchase, n.y.] PepsiCo's Pepsi-Cola North America will part ways with its African-American advertising agency, WPP Group's Uniworld Group, New York, at the end of the year, the marketer confirmed. A spokesman said executives were considering a change for about six months. Pepsi said it would honor its Uniworld contract, which expires in December. It's uncertain when a review will begin. Uniworld was a Pepsi agency for four years. The spokesman declined to comment on billings, which have been estimated at $10 million. Uniworld executives did not return calls.
MindShare wins Gillette's $600 mil media acc't
[boston] Gillette Co. handed its estimated $600 million global media account to WPP's MindShare, according to executives with knowledge of the review. MindShare beat the U.S. incumbent, Omnicom Group's OMD, and Interpublic Group of Cos.' Universal McCann. The review, launched earlier this year, was an outgrowth of plans announced last year by Gillette Chairman-CEO James Kilts to review all vendor relationships and make the company's media mix more effective. Gillette had no comment.
NYC inks $14 mil deal for TV spots with NFL
[new york] New York City will break a $14 million ad campaign next month to lure tourists to the city, a deal made possible by the National Football League. Ad Age sibling Crain's New York Business reports the campaign is the result of an agreement between the NFL and the city, which allowed the league to hold its 2002 kickoff bash in Times Square on Sept. 5. In exchange for the disruption of traffic, businesses and Broadway shows, the city will receive 30-second slots in NFL games on ESPN, ABC, Fox and CBS. Wolf Group, Toronto, will handle.
Chevrolet uses rock lyrics to tout '03 models
[detroit] General Motors Corp.'s Chevrolet division turns to rock `n' roll for its 2003-model car ads. National TV commercials arriving Oct. 7 will use live concert recordings of various rock artists who glorify the brand or one of its cars. Lyrics are incorporated into other spots and are used in magazine ads. Interpublic's Campbell-Ewald, Warren, Mich., handles. The brand inked a deal with Wenner Media's Rolling Stone for the title's first-ever co-branded calendar. The campaign keeps Chevrolet's "We'll be there" tag. Chevrolet spent $159 million in measured media on its cars in the first half of 2002 and $189 million on its trucks, according to Taylor Nelson Sofres' CMR.
Lowe explores creation of `Logic' division
[new york] Interpublic's Lowe Worldwide is exploring the creation of an entity whose working title is "Lowe Logic," intended to build stronger ties between Lowe and other Partnership agencies including Initiative Media, Zipatoni, and DraftWorldwide. "Whatever we do, I hope it will be about more than just doing integrated solutions," said one senior executive familiar with the plans. The entity, according to knowledgeable executives, despite its working title likely will not be part of Lowe, but would be adjacent to it within Interpublic's Partnership. Steve Harty, former president of Omnicom's Merkley Newman Harty, New York, said he has met with Lowe executives to discuss the possibility of running the still-in-its-formative stages operation, but had no further comment.
FYI . . .
Kinko's, Dallas, has signed multiyear, multimillion dollar pacts with the PGA Tour and Senior PGA Tour, respectively. Terms were not disclosed. ... Perfetti Van Melle USA this month relaunches its Mentos Cool Chews as milder-tasting mints called Mentos Breathmakers. The line will be supported with print from Barefoot Advertising, Cincinnati. ... Kraft Foods' Party to Go and Oscar Mayer Deli Snacks products package Kraft cheeses, Oscar Mayer meats and Nabisco crackers to capitalize on convenience and snacking trends. Party to Go features six-serving packages of cheeses, pepperoni and crackers. The items will be supported by in-store efforts. ... Sony Electronics breaks a campaign Oct. 1 via WPP's Y&R Advertising, New York. Three TV spots feature a family with a father who reluctantly turns to his son for help in using Sony products including digital cameras and Vaio computers. The budget was not disclosed. ... Hasbro today kicks off a pre-holiday push for its G.I. Joe v. Cobra action-figure line with an integrated interactive campaign including two CGI-animated TV spots shot as movie trailers via Omnicom's Tracy Locke Partners, Dallas. Spending was not disclosed. ... Two months after the Federal Communications Commission fined Fax.com $5.4 million, U.S. District Court Judge Stephen Limbaugh, who earlier found the Telephone Consumer Protection Act's ban on unsolicited faxes unconstitutional, issued an order preventing the FCC from acting against Fax.com until the law is reviewed by a higher court. ... Yahoo! broke a TV spot created by Havas' Black Rocket, San Francisco, on Sept. 29 during prime time for its online personals service.