[cincinnati] Procter & Gamble Co. awarded Bcom3 Group's D'Arcy Masius Benton & Bowles, New York, three new-product assignments with combined 2003 media spending of up to $150 million, said an executive familiar with the situation. A P&G spokesman wouldn't confirm or identify the assignments or likely spending, but said "D'Arcy is our [oral-care] agency of record and as such is constantly being brought onto new projects." A D'Arcy spokeswoman referred calls to P&G. D'Arcy handles both Crest and Scope mouthwash.
Chip marketer AMD opens global campaign
[sunnyvale, calif.] Semiconductor maker Advanced Micro Devices today launches its largest global branding campaign to date, tagged "AMD me." It includes an estimated $30 million print and online effort in the U.S. and an international print and Internet campaign. Interpublic Group of Cos.' McCann-Erickson Worldwide, San Francisco, handles.
FCB's Gene Bartley gets wider authority
[new york] Interpublic's Foote, Cone & Belding Worldwide President Gene Bartley is adding responsibility for FCB's New York and Chicago offices, said executives close to the agency. Mr. Bartley, president of FCB Worldwide since January, previously had authority only over FCB West offices in Los Angeles, San Francisco and Seattle. He joined FCB in January from Interpublic agency Bozell, where he had been chairman-CEO. Mr. Bartley declined to comment. Other FCB executives could not be reached.
GM taps Olds chief to lead Saab USA
[Detroit] Oldsmobile General Manager Debra Kelly-Ennis is to be named the head of Saab Cars USA in a General Motors Corp. announcement expected today, according to Ad Age sibling Automotive News. Ms. Kelly-Ennis, 45, will succeed Daniel Chasins, 49, as president of Saab Cars USA, GM sources said. Mr. Chasins becomes executive director of Saab future-product planning at Saab Automobile Sweden. Interpublic's Lowe, New York, handles Saab Cars USA. Oldsmobile marketing responsibilities shift to Darwin Clark, GM VP for industry-dealer affairs. Mr. Clark heads GM's team managing the phase-out of Oldsmobile, scheduled for 2004. Bcom3 Group's Leo Burnett USA, Chicago, handles Oldsmobile.
Publicis in Mid America closing Chicago office
[Chicago] Publicis Groupe's Publicis in the U.S. said it will close the Chicago office of Publicis in Mid America and consolidate operations with its Publicis in New York office. A field unit might remain in Chicago to service a local co-op for Doctor's Associates-owned Subway Restaurants. Publicis in Mid America Chairman-CEO Barry Krause will relocate to head the New York operation. Publicis in New York Chairman-CEO Douglas E. McMahon will leave the agency after a transition.
Allied Domecq taps Publicis for 3 brands
[westport, conn.] Allied Domecq selected Publicis to handle worldwide advertising for Kahlua, Beefeater and Stolichnaya brands, after a review. Allied spent $25 million on the brands in U.S. measured media last year, according to Taylor Nelson Sofres' CMR. Allied split with Omnicom Group's BBDO Worldwide, Chicago, this summer. Publicis' London office will handle global advertising; its San Francisco office will be lead U.S. agency.
After its `Bear' success, Heinz unveils `Shark' ad
[london] H.J. Heinz Co. today breaks "Shark," the sequel to its "Bear" spot. The second-most-awarded commercial in the world last year, "Bear" depicted a John West fisherman wrestling a salmon away from a bear. The new U.K. spot launches John West's Tuna Snack Pots. In it, biologists examine a huge shark struggling on a boat's deck. A tuna is suddenly tossed out of the shark's mouth-followed by a John West fisherman in a wooly hat. Leo Burnett Worldwide, London, handles.
McDonald's `value' ads star Trump, break Oct 4.
[oak brook, ill.] McDonald's U.S. franchisees last week approved plans to launch a national value menu backed with additional ad dollars. On Oct. 4, the chain will break the first $1 offers for its Big N' Tasty and McChicken sandwiches with TV spots starring Donald Trump via Omnicom's DDB Worldwide, Chicago. McDonald's did not return calls. DDB referred calls to McDonald's. No. 2 chain Burger King this weekend breaks national TV ads for its 99 cents BK Value Menu via Interpublic's Deutsch, New York.
Kmart, TBWA reach pact on disputed $5.4 million
[chicago] Kmart Corp. and its ad agency, Omnicom's TBWA/Chiat/Day, New York, settled a dispute involving $5.4 million in media payments, according to bankruptcy-court documents filed here. Under the agreement, TBWA/Chiat/Day will pay Kmart $2.7 million and keep $2.7 million to offset media and other moneys owed by Kmart. Additionally, TBWA/Chiat/Day will continue a claim for $1.7 million from Kmart due for other expenses.
Nascar, after a brief shootout on its estimated $30 million account, retained incumbent WPP's Y&R Advertising, New York. ... UAL Corp.'s United Airlines narrowed the review for its $50 million to $60 million Mileage Plus loyalty program to 12 agencies from 40. ... McDonald's Corp. and Intel Corp. signed multi-million dollar charter sponsorship deals with Electronic Arts for EA's forthcoming Sims Online PC game. The online version of The Sims, the software publisher's popular PC game, launches in November. ... U.S. Smokeless Tobacco Co. seeks an agency to handle its $15 million to $20 million account, said a UST spokesman. Incumbent Earle Palmer Brown, New York, is defending. ... Regis Corp.'s Supercuts is reviewing agencies for its estimated $10 million account. McCann-Erickson, San Francisco, is the incumbent. ... Priceline.com returns to TV advertising today after a year's hiatus with a campaign featuring William Shatner. Spending was not disclosed. Creative was in-house. Ocean Media, Huntington Beach, Calif., handled media buying and shared planning duties with Priceline.