[irvine, calif.] Kia Motors America, ending speculation about an agency review, said it renewed for another year its contract with independent agency David & Goliath, Los Angeles, its creative shop since the fall of 1999. Terms weren't disclosed. Hyundai Motor America, a company affiliated with Kia, moved its creative assignment to independent Richards Group, Dallas, from Cordiant Communications Group's Bates USA West, Irvine, earlier this year. According to Taylor Nelson Sofres' CMR, Kia spent $205 million in measured media in 2001 and $87 million in the first five months of this year.
Latin pop star Iglesias spices new Doritos ads
[plano, texas] Enrique Iglesias will be the new face-and hot bod-for Frito-Lay's $1.5 billion Doritos brand. The debut TV spot featuring the Latin pop celebrity is to air on MTV's Video Music Awards telecast Aug. 29 as part of a campaign touting new Doritos Salsa chips. Spending was not disclosed. Omnicom Group's BBDO Worldwide, New York, handles. The spot features Mr. Iglesias in concert singing his hit single, "Don't Turn Out the Lights." The campaign's "Spice just right" copy point plays off Mr. Iglesias' style and the chips' combination of cheeses with a splash of lime. Mr. Iglesias will also be featured on displays in 20,000 grocery stores touting a sweepstakes, which consumers can enter via Doritos.com. Grand prize is a trip to Miami's South Beach.
Subaru uses cinema ads for launch of new Baja
[cherry hill, n.j.] Subaru of America is using cinema ads as part of the estimated $18-million launch campaign for its all-new Baja pickup, with a 30-second commercial set to break Sept. 6 for a three-week run on 5,500 screens at 450 theaters. Interpublic Group of Cos.' Temerlin McClain, Irving, Texas, handles. The Baja campaign also includes 1.8 million monthly promotional post cards, to be distributed at music, surf and bike shops.
Coors picks Deutsch as second creative shop
[golden, colo.] Coors Brewing Co., as expected, tapped Interpublic's Deutsch, Los Angeles, as a secondary creative agency to its longtime shop, Interpublic agency Foote, Cone & Belding Worldwide, Chicago. Coors plans to expand its ad budget beyond its current $180 million annual spending by an undisclosed amount. Other shops considered for the creative assignment included Havas' Arnold McGrath, New York, and Open Minds, Laguna Beach, Calif., a unit of Rubin Postaer, Santa Monica, Calif. Separately, Coors said it is continuing talks with shops, including Arnold McGrath, about a promotion assignment. Others said to be talking with Coors include Interpublic's Marketing Drive Worldwide, Wilton, Conn., and DraftWorldwide, Chicago. Marketing Drive, which handles Miller Brewing Co. assignments, denied it was participating. Draft declined to comment. Arnold McGrath parent Arnold Worldwide Partners, which currently handles assignments for Miller and for Brown-Forman Corp.'s Jack Daniel's whisky, declined to comment.
Boston Beer snared in radio contest flap
[new york] An on-air radio promotion sponsored by Boston Beer Co.'s Samuel Adams beer sparked a Federal Communications Commission investigation and the cancellation by Viacom's Infinity Broadcasting Corp. of the nationally syndicated "Opie & Anthony" show, which had aired on Infinity's New York talk station, WNEW-FM. The "Sex for Sam" contest urged people to have sex in various public places to win a trip to the Sam Adams brewery. Two contestants were arrested for having sex in New York's St. Patrick's Cathedral. In its Aug. 22 letter informing the station of its investigation, the FCC cited it for "broadcast program material that violated the federal prohibition of indecent material." Boston Beer representatives and Big Chair Productions, New York, which handles advertising for Sam Adams, did not return calls for comment. An Infinity spokesman said that "based on recent events, the `Opie & Anthony' show has been canceled and will be replaced by other programming."
Alamo opens ad push aimed at vacationers
[FOrt Lauderdale, Fla.] ANC Rental Corp.'s Alamo Rent A Car unveiled a new tag line, "The Official Rental Car of the American Vacation," in its first ad campaign since declaring bankruptcy last September. The campaign's debut spot, titled "35,000 Feet," aired Aug. 24 on Walt Disney Co.-unit ABC's telecast of the Texas Tech-Ohio State college football game. Dan Ginsberg & Associates, Los Angeles, handles. Spending was not disclosed. Alamo spent $1.5 million on ads in measured media in the first five months of this year, according to Taylor Nelson Sofres' CMR.
New Jeep promo via AOL Time Warner units
[Auburn Hills, Mich.] DaimlerChrysler's Chrysler Group breaks an integrated campaign for Jeep today with AOL Time Warner's America Online and Time Inc. units. The "Great Jeep Getaways" campaign invites consumers to rent a Jeep and book Jeep vacations. Rentals include a special $500 incentive toward the purchase or lease of an eligible new Jeep model. The program runs through Dec. 30. Spending was not disclosed. America Online created an online hub that consumers can access via AOL.com, Netscape, CompuServe and AOL Time Warner interactive sites. It will feature content from Time Inc. magazines that highlights fun getaways. Consumers can use the hub to rent a Jeep vehicle at special rates via Chrysler Group rental partners Thrifty, Enterprise Rent-A-Car Co. and Dollar Rent A Car Systems and book vacations through AOL Travel partner Travelocity. Fifteen Time Inc. titles will promote the campaign. Omnicom's PHD, Detroit, handled media for the campaign. Omnicom's BBDO Detroit, Troy, Mich., is the Jeep agency.
FYI . . .
Lands' End picked four finalists in its $20 million account review, according to executives close to the decision: Interpublic's Carmichael Lynch and Campbell Mithun, both Minneapolis; Havas' McKinney & Silver, Raleigh, N.C; and independent Richards Group, Dallas. Lands' End, a Sears, Roebuck & Co. unit, and consultant Rojek Cutcher Group, Cleveland, declined comment. Omnicom's Element 79, Chicago, is the incumbent. ... WD-40 Co. is expected to select an agency this week for its WD-40, Lava and 3-In-One brands. Spending was not yet set, the company said. Five West Coast shops, four in Los Angeles and one in San Francisco, and a sixth agency in the Midwest are in contention, said marketing director Rob Fleshier. Interpublic's Campbell Mithun, San Diego, the incumbent, is not participating. Carrafiello Diehl & Associates, Irvington, N.Y., handles other WD-40 brands. ... A chairman and a CEO were named at Color Wheel, New York, which faces federal charges that it conspired to defraud clients of Grey Global Group's Grey Worldwide. Arnold Zimmerman, former president-CEO at AM Cosmetics, New York, was named chairman and Francis Suozzi, former senior VP-finance and corporate development, Coty, was named CEO. Mark Wenger, who succeeded Color Wheel owner Haluk Ergulec as president in May, remains in that post. ... E.I. du Pont de Nemours and Co. named three finalists for the $15 million-to-$25 million ad account of its solid surfaces division, which markets brands such as Corian and Zodiaq: Doner, Southfield, Mich.; Eisner Communications, Baltimore; and Kirshenbaum Bond & Partners, New York. Agencyfinder.com, Glen Allen, Va., is handling the review. ... Potawatomi Bingo Casino, Milwaukee, assigned creative on its $10 million advertising account to Interpublic's Campbell Mithun, Chicago, following a review. ... Allied Domecq Wines' Mumm Cuvee Napa awarded print advertising to Mad Dogs & Englishmen, San Francisco, following a review. Spending was not disclosed. ... Comag Marketing Group Chairman Frank E. Herrera died Aug. 21 from complications following a heart attack. He was 66. Comag is the jointly owned international sales and marketing company of Hearst Corp. and Conde Nast Publications. ... Former Association of National Advertisers Chairman and Gillette Co. VP-Advertising Tom Ryan died Aug. 7 from cancer, in Edgartown, Mass. He was 82.