[gardena, calif.] Nissan North America's Nissan Division will replace the brand's "Driven" tagline with new ads built around "Shift" starting with the September campaign for the 2003 model 350Z sports car, dealers said. A Nissan spokesman said details of the new campaign were being finalized and declined to comment further. Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif., handles. Dealers said the new ads use different versions of the new tag, including "Shift reality" and "Shift the possibilities."
Ad volley breaks for U.S. Open tournament
[new york] U.S. Tennis Association breaks a comprehensive $4 million campaign today for the 2002 U.S. Open tournament that begins Aug. 26 in New York. The tagline, "It's a different game out here," attempts to capture the energy and emotion of the event. Thirty-second spots will run nationally on Viacom's CBS network and Vivendi Universal's USA network. Color and black-and-white ads will run in The New York Times, the New York Daily News and Newsday. Ads also will appear in USTA Magazine, Tennis Magazine and Tennis Week. Havas' Arnold McGrath, New York, handles.
Pizza Hut readies deep-dish launch
[dallas] Yum Brands' Pizza Hut is readying a deep-dish pie, "The Chicago Dish," for a fall launch, said executives close to chain. Dubbed "The Dish" in test markets, the pie is earmarked for heavy ad support, it was said, but spending was not disclosed. Pizza Hut also is testing cheese-filled breadsticks called Grabbers and a cinnamon-flavored dessert pie called Cinnaparts. Omnicom Group's BBDO Worldwide, New York, referred calls to Pizza Hut, which declined to comment.
Sprint PCS breaks campaign for Vision
[kansas city, mo.] Sprint PCS Group broke network and cable TV ads Aug. 11 as it started a yearlong campaign promoting the launch of its nationwide PCS Vision service. Publicis Groupe's Publicis & Hal Riney, San Francisco, handles. Spending was not disclosed. Print ads break in September newsweeklies, entertainment magazines and business publications. The campaign continues to feature the "Sprint guy" as spokesman. The tagline is "Clearly, it's a whole new way to look at wireless."
CEO at Momentum exits for indie shop
[NEW YORK] Harlan Stone, CEO of Interpublic Group of Cos. event management and promotion agency Momentum Worldwide, New York, is leaving to become one of five principals at independent Velocity Sports & Entertainment, Wilton, Conn., effective Sept. 16. A successor at Momentum could be named this week. Mr. Stone, 44, had been Momentum CEO since April 2001. McCann-Erickson WorldGroup's O5, created this year to specialize in Olympic marketing, also reported to Mr. Stone. Velocity said Mr. Stone will lead efforts in marketing and promotional areas related to TV packaging as well as property and event consulting.
The Gap once again `for every generation'
[san francisco] The Gap, mired in a 28-month string of same-store sales declines, this week launches new ads with an old line: "For Every Generation, there's a Gap." Spending was not disclosed. The tag first appeared in 1991 to help introduce Gap Kids and babyGap stores. This time it is shortened to "For Every Generation" followed by the Gap logo. Gap plans a newspaper push, including its first "maga-log," as well as a slick insert in Conde Nast Publications' Vanity Fair. The work is the first from Laird & Partners, New York, which also handles print ads for GapBody stores.
Chrysler Group names Chrysler ad director
[auburn hills, mich.] DaimlerChrysler's Chrysler Group named former Dodge marketing executive Bonita L. Coleman to be director-Chrysler brand communications, succeeding Jay Kuhnie, now director-Jeep brand communications. Ms. Coleman left Chrysler in 2000 to form Nia Enterprises, a database services and marketing intelligence company. BBDO Detroit, Troy, Mich., handles Chrysler.
FYI . . .
Papa John's International, battling sluggish sales, said it awarded the strategic and creative portion of its $40 million-to-$45 million advertising account to Interpublic's Austin Kelley, Atlanta, after a six-month review. ... General Electric Co. named General Motors Corp. marketing executive Judy L. Hu to be general manager-corporate advertising and marketing communications, effective Aug. 22. She succeeds Richard Costello, who will depart GE in September to open a brand and research consultancy with GE as a client. At GM, Ms. Hu had been executive director-Center of Expertise on Diversity. A successor was not immediately named. ... U.S. Justice Department attorneys said they are engaged in possible plea negotiations with certain defendants in the Color Wheel ad production fraud case in New York. They declined to identify the defendants. A status conference is set for Sept. 19 before the U.S. district court judge handling the case. ... BBDO Worldwide said it will close its 17-person Houston office Sept. 30. Opened in 1997, the office's Texaco client was acquired by Chevron in 2001 and the Texaco brands assigned to other shops. ... Vikki C. Neil, 29, was named director of online marketing for E.W. Scripps Co.'s Scripps newspapers, effective Aug. 30, from Internet advertising manager, St. Petersburg Times. ... Kevin Conroy to senior VP-general manager, AOL Entertainment, a new post at AOL Time Warner's America Online unit, from senior VP-general manager, AOL Music. Mr. Conroy will oversee music, film, TV and games for America Online. ... A public stock offering for Domino's Pizza could be announced as early as this week, according to an executive with knowledge of the move. Bain Capital owns a 93% stake in the No. 2 U.S. pizza chain, which has been beefing up its management, operations and marketing over the past year and posted strong results for the quarter ended June 16. Domino's declined to comment. ... Johnson & Johnson moved its print buying assignment to Omnicom's OMD, effective in 2003, from Omnicom's Advanswers. OMD will create a dedicated unit for the account, according to executives at J&J, which spent $216 million in print last year, according to Taylor Nelson Sofres' CMR. ... Toyota Motor Sales USA`s Toyota unit has partnered with URB magazine for film screenings, club parties and record release events in California this summer in a "pre-launch" effort for its Scion youth-targeted sub-brand. No vehicles are on display at the 24 small-scale events for buyers in their early 20s nor is any traditional media being used. Scion-logo merchandise is being distributed. ... Omnicom's DDB Worldwide, Los Angeles, filed papers informing state officials it intends to protest the award of the $125 million California State Lottery account to Interpublic's Foote, Cone & Belding Worldwide, San Francisco (see related story, P. 4).