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BBDO faces job cuts after Schwab loss

[new york] Omnicom Group's BBDO Worldwide is poised to lay off up to 50 employees. The cuts are expected to affect several departments in its New York office, a BBDO executive said. The reduction comes on the heels of BBDO's loss last month of the $80 million Charles Schwab Corp. account to sibling shop GSD&M, Austin. BBDO employs about 750 in New York.

Claritin lands at O&M for OTC advertising

[kenilworth, n.j.] Schering-Plough Corp. tapped WPP Group's Ogilvy & Mather Worldwide, New York, to handle advertising for the over-the-counter version of allergy drug Claritin, people familiar with the matter said. Spending was not disclosed. The OTC version of the drug is expected to hit shelves later this year. Schering-Plough prescription drug Clarinex, successor to Claritin, is handled by WPP's CommonHealth Quantum Group, Parsippany, N.J. A Schering-Plough spokesman and an Ogilvy executive declined to comment.

OxiClean broadens media beyond infomercials

[denver] Orange Glo International's OxiClean laundry and cleaning brand makes the transition from infomercials to 30-second and 15-second prime-time network and cable TV ads on May 6 when it breaks a campaign from McClain Finlon Advertising, Denver. The campaign will also include national magazine and outdoor ads. Spending was not disclosed. The TV spots, with the tagline "Millions believe for a reason," show football players in prom dresses practicing on a field of blueberry pies. Orange Glo, which said it has more than tripled sales over the past two years to $245 million on the strength of its infomercials, faces competition from Clorox Co. and Unilever's All brand.

USPS to unveil first marketer rate deal

[washington] U.S. Postmaster General John Potter said the Postal Service is working on its first "negotiated service agreement" to cut rates for an individual large mailer in exchange for a volume guarantee. The Postal Service will have to submit the deal to the Postal Rate Commission, where the mailer's documents about its need for the agreement could become public.

Data paint big woes for burger category

[chicago] Sales at quick-service sandwich and chicken restaurants outpaced burgers and other menu segments in the U.S. fast-food category in 2001, according to restaurant consultant Technomic. Sales within the sandwich chains, including Subway Restaurants and Quizno's Corp., grew 12% to $14.6 billion, while total sales among chicken restaurants, led by Tricon Global Restaurants' KFC and privately held Chick-fil-A, grew 7% to $12.1 billion. Sales at doughnut chains also grew 7%, nearly triple the growth among fast-food burger restaurants, which grew 2.8%.

Minority-owned alliance quits Chrysler pitch

[new york] The alliance called Cooperative, one of five finalists pitching the $40 million urban marketing account of DaimlerChrysler's Chrysler Group, pulled out of the review May 3. The only contender made up of 100% minority-owned agencies, it included three New York agencies: Asian American shop A Partnership; LaFina Creativa, a unit of ConceptFarm; and African-American shop PFI Marketing. Still in the review are incumbent GlobalHue, partly owned by Interpublic Group of Cos., and three other alliances. A decision is expected by June 1.

Sara Lee unveils plans for its IronKids bread

[st. louis] Sara Lee Corp. will spend about $10 million to back the summer launch of new IronKids Crustless Bread. The line, to roll out at the Food Marketing Institute Show in Chicago this week, will be supported beginning in July with broadcast and print advertising from Publicis Groupe's Publicis in Mid America, Dallas.

Jiffy Lube breaks new TV, radio campaign

[HOUSTON] Pennzoil-Quaker State Co.'s Jiffy Lube International breaks its 2002 campaign May 9 on ESPN and on national radio. The estimated $10 million push will run through summer and includes spot buys. Independent McCarthy Mambro Bertino, Boston, continues the "Well oiled machine" theme. The new spots use Cheryl Crow's song, "A Change Would Do You Good."

FYI . . .

WPP's J. Walter Thompson, Los Angeles, laid off six employees, about 10% of its staff, a company spokesman said. ... Diageo's first national TV campaign for Bailey's Irish Cream breaks on cable TV on May 6, said a person close to the situation. J. Walter Thompson, New York, handles. Diageo and JWT did not return calls by deadline. ... Sheryl Adkins-Green, 44, to chief marketing officer, Cadbury Schweppes' Snapple Beverage Group, from senior VP-national sales and marketing at Citigroup's Citibank. ... Tricon Global Restaurants' KFC signed baseball's Barry Bonds to appear in two TV spots with spokesman Jason Alexander for Popcorn Chicken. BBDO, New York, handles. Spending was not disclosed. ... GMAC Mortgage Corp. assigned media planning and strategy for to the SMG Direct unit of Bcom3's Starcom MediaVest Group, New York, and independent Inter/Media Advertising, Encino, Calif. spent $55 million in advertising last year, according to Taylor Nelson Sofres' CMR. Aegis Group's Carat lost the business after it won the Hyundai Motor America media account earlier this year. ... PepsiCo's South Beach Beverage Co. breaks its first movie tie-in in June when it links to Sony Pictures Entertainment's "XXX." The multimillion dollar deal includes product placement for Adrenaline Rush and other SoBe products, as well as travel and motorcycle giveaways. ... Hershey Foods Corp. consolidated its $150 million media buying account with Omnicom's OMD Worldwide, New York, after a review that included incumbents OMD and WPP's MindShare as well as Interpublic's Initiative Media. ... Ace Hardware Corp., Oak Brook, Ill., is looking at a number of Midwest shops for a brand campaign, a company spokeswoman said. Ace, with Interpublic's Campbell Mithun, Chicago, since 1997, will continue featuring football analyst John Madden in its spots, she said. ... Rev. Al Sharpton said he is targeting May 13 to file a class action lawsuit accusing government advertising agencies and perhaps government advertisers with failing to award enough business to minority-owned ad agencies and media.

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