[poway, calif.] Gateway named startup Siltanen/Keehn, El Segundo, Calif., for broadcast and print creative. Last year, it produced spots featuring Gateway founder Ted Waitt and a talking, advice-dispensing cow. The approach is likely to continue, a company spokesman said. In-house units of Gateway, which handled the full account for almost a year, will retain direct and online advertising. Gateway spent $156 million for the first nine months of 2001, according to Taylor Nelson Sofres' CMR. Interpublic Group of Cos' Initiative Media, handles Gateway media.
New Estee Lauder ads set for March push
[new york] Estee Lauder will introduce a new look in March magazines. New ads, from A&R Media, New York, feature Carolyn Murphy (above), the brand's new "face," and a new tagline: "Defining Beauty." The campaign previewed with a TV ad Dec. 25 and print ad in January magazines that introduced a new skincare product. The bulk of the ads-including new print, radio and TV break in March. Lauder's Web site, esteelauder.com, will be revamped in the spring to include visuals from the new campaign. According to Taylor Nelson Sofres' CMR, Lauder spent $65 million on measured media in fiscal 2001. QwikFIND: aan04r
FCB reopens office in Michigan, eyes GM
[southfield, mich.] Interpublic's Foote, Cone & Belding Worldwide, eager to return to auto advertising, has reopened its office here. The sole staffer is Tony Kuhn, an FCB senior VP and veteran of the agency's former Chrysler Corp. business. Kim Gaynor, a former FCB exec VP and also a veteran on its Chrysler account, is a consultant and will later be named Southfield president. FCB is said to be targeting General Motors Corp., said executives close to the matter. FCB has close ties to ex-Chrysler Vice Chairman Bob Lutz, who now has the same title at GM. FCB executives declined comment.
Carat USA front-runner in Hyundai/Kia review
[fountain valley, calif.] Aegis Group's Carat USA is considered the front-runner in the review for Hyundai/Kia's $290 million media assignment. The winner is also now expected to get Hyundai's $70 million local dealer group media account. Both are now held by Cordiant Communications Group's Bates USA West, Irvine, Calif. Bates was not included in the review but is said to be trying to get into it.
Frankel to restructure; Rose exits as president
[chicago] Publicis Groupe sales promotion agency Frankel this week will spell out restructuring plans, including potentially significant layoffs, said executives close to the agency. Last week, Publicis said President Dan Rose would leave as part of the reorganization.
Riney, Mullen in duel for post-merger Wachovia
[winston-salem, n.c.] Wachovia Corp., following its merger with First Union Corp., is meeting with First Union agency Publicis' Publicis & Hal Riney, San Francisco, and Wachovia agency Interpublic's Mullen/LHC, Wenham, Mass., to choose a new agency of record. The in-house review will wrap up the second week in March, according to a Wachovia spokeswoman. Spending was not disclosed. First Union and Wachovia, as separate companies, spent $66 million during the first nine months of 2001, according to Taylor Nelson Sofres' CMR.
Haagen-Dazs account headed for new agency
[glendale, calif.] Nestle USA is expected to shift Haagen-Dazs advertising from Wolf Group, New York, and is in talks with roster shops, among them WPP's J. Walter Thompson Co., Chicago. Ad support for Haagen-Dazs totaled $18 million from January through September of last year, according to Taylor Nelson Sofres' CMR.
ChevronTexaco's Havoline goes to Y&R, S.F.
[san ramon, calif.] ChevronTexaco Corp. awarded its $20 million Havoline motor oil account to WPP's Y&R Advertising, San Francisco, from Omnicom's BBDO Worldwide, Houston. ChevronTexaco was created last October through the merger of Chevron Corp. and Texaco.
Lean Cuisine Bowls get $26 mil in ad support
[solon, ohio] Nestle USA will back its new line of Lean Cuisine Cafe Classic Bowls with a $26 million ad campaign from Havas Advertising's Messner Vetere Berger McNamee & Schmetterer/Euro RSCG, including print and TV spots that will run from April through June. Nestle will also introduce a line of Ortega Bowls on the West Coast.
Lou Schultz is expected to leave as chairman-CEO of Initiative Media. Mr. Schultz will either retire or take a new post within parent Interpublic. Initiative last month lost its cornerstone $500 million Walt Disney Co. account. ... Advanced Micro Devices narrowed the review for its $25 million to $30 million global account to six agencies: Bcom3 Group's D'Arcy Masius Benton & Bowles, Los Angeles, and LBWorks, Chicago; Omnicom's DDB Worldwide, San Francisco; Interpublic's Lowe, New York and McCann-Erickson Worldwide, San Francisco; and WPP's Y&R Advertising, San Francisco. Interpublic's Hill Holliday Connors Cosmopulos, Boston, is AMD's domestic agency. Publicis, London, was the lead European resource. ... Boeing Co. signed with Creative Artists Agency, Beverly Hills, which will help Boeing's satellite unit link up with Hollywood filmmakers for possible digital distribution of movies. ... CBS CEO Les Moonves said that Viacom's CBS TV network does not plan to follow General Electric Co.'s NBC in accepting advertising for hard liquor products. ... Kmart Corp., reviewing its business plan and looking for additional financing, saw its share price drop to $3.30 on Friday, its lowest level since 1968. ... Linda A. Sepp to publisher at Gruner & Jahr USA Business Innovator Group's Fast Company, New York; she had been its Chicago-based associate publisher. She succeeds Gary Mirkin, Fast Company publisher since March 2001. Mr. Mirkin is leaving the company.