[arlington, va.] US Airways and Interpublic Group of Cos.' McCann-Erickson Worldwide, Washington, split. The account was moved to Baltimore agency Eisner Communications, a person close to the situation said. US Airways declined comment. Calls to Eisner were not returned and McCann declined comment. US Airways, No. 6 among U.S. carriers, spent an estimated $13.6 million in measured media from January to September 2001, according to Taylor Nelson Sofres' CMR. The split with US Airways ends a possible conflict created when McCann-Erickson Worldwide and American Airlines agency Temerlin McClain were placed under Interpublic's McCann-Erickson WorldGroup.
Avaya opens $20 million two-stage print campaign
[basking ridge, n.j.] Communica-tions systems and software marketer Avaya breaks a $20 million print campaign this week focusing on specific product offerings. Interpublic's Foote, Cone & Belding Worldwide, San Francisco, handles. A first wave of ads will appear in media including McGraw-Hill Cos.' Business Week, Time Inc.'s Fortune and Forbes. A second wave, set to break later in January in Europe and Asia, will feature a World Cup theme. Avaya, formerly the Lucent EN unit of Lucent Technologies, began operating under the Avaya name in June 2000 and was spun off as a separate, publicly owned company later that year. Avaya ran FCB-created brand image ads last year
New Sprint ads push local service package
[kansas city, mo.] Sprint Corp.'s local telephone division in January will promote a bundle of services, including long distance, with a consumer direct-response campaign themed "The easy way." Ads, including spot TV and cable, will run in the 18 states where Sprint is authorized to provide local phone service. Spending was not disclosed. Interpublic's McCann-Erickson, New York, created TV, radio and print ads; NKH&W, Kansas City, Mo., developed direct mail, bill inserts and retail store signage and handled media buying.
Papa John's puts ad account up for review
[louisville, ky.] Papa John's International, the No. 3 pizza maker in the country behind Pizza Hut and Domino's Pizza, has issued nearly 25 requests for proposals for the creative portion of its account, previously handled by Fricks/Firestone, Atlanta. The incumbent has not been asked to defend the account. Spending plans were not disclosed; Papa John's spent $37 million through September of this year on measured media, according to Taylor Nelson Sofres' CMR.
General Motors Corp. is expected to split its African-American advertising business among four agencies this week, including independent Carol H. Williams Advertising, Oakland, Calif., which now handles Nissan North America, and Bcom3 Group's Vigilante, New York. Incumbents, including E. Morris Communications, Chicago, and Chisholm Mingo Group, New York, are not believed to be among the winners. The account is estimated to be worth more than $3 million a year in revenue. ... DaimlerChrysler's Chrysler Group, beginning a Chinese-language ad campaign in California, is airing a 30-second TV spot for its Jeep Liberty that shows a couple on a romantic night drive in the mountains. An upcoming Chinese-language spot for the Dodge Caravan minivan debuts Feb. 4. Imada Wong, Los Angeles, handles. Interpublic. holds a stake in Imada Wong through Interpublic's GlobalHue multicultural agency. ... GKV Communications, Baltimore, will develop a $14 million, 18-month anti-smoking campaign for the Maryland Action Partnership, pendin g approval by the state Board of Public Works in late January. The agency, along with partners Porter Novelli, Logicon/ROW and 21st Century Group, was recommended by the Maryland Department of Health and Mental Hygiene after a review of 16 agency proposals. ... The Popeyes Chicken & Biscuits unit of AFC Enterprises named Hambright, Calcagno & Downing Advertising & Public Relations, Virginia Beach, Va., agency of record for its Baltimore stores. Spending was estimated at $1 million. Together with eight other local market assignments, Hambright now handles Popeyes accounts valued at $16 million. ... Denmark dropped its ban on TV advertising directed to children, in effect since 2000. Minister of Culture Brian Mikkelsen said, "The ban on TV ads directed at kids is a good idea. But, in reality, what it meant was that Danish TV channels operated at a competitive disadvantage to foreign channels available in Denmark. We were able to regulate Danish channels, but not the foreign stations."