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Campbell-Ewald, FCB to partner in Europe

[warren, mich.] Interpublic Group of Cos.' Campbell-Ewald is preparing to operate at least two offices in Europe with sibling agency Foote, Cone & Belding Worldwide, starting with London and Germany, according to an executive familiar with the plans. The move would return Campbell-Ewald to the international scene for the first time since 1997. The two agencies may be gearing up to work on General Motors Corp.'s planned global expansion of the Chevrolet brand. Campbell-Ewald handles Chevrolet in the U.S.

NYC, BBDO draft celebs for new tourism ads

[new york] Mayor Rudy Giuliani's office and Omnicom Group's BBDO Worldwide, New York, are set to use a string of New York celebrity icons in a national TV campaign to boost tourism in the city, a person familiar with the matter said. The city will seek donated ad time from national broadcast and cable TV networks. One ad stars Robert De Niro and Billy Crystal together and was directed by Barry Levinson. Other spots feature, separately, Woody Allen, Yogi Berra and Barbara Walters, among others. The effort is being done pro bon0 by BBDO. Mayor Giuliani, who has already appeared in the campaign's initial spot, is expected to also play an additional role. Tagline is "The New York miracle; come be a part of it." The Mayor's spokeswoman, Sunny Mindel, did not return a call seeking comment.

Kraft puts first-quarter upfront ad cut at 10%

[northfield, ill.] Kraft Foods cut its upfront TV ad commitment for the first quarter by 10%, a figure that "is at the low end of the normal range that marketers exercise this time of year," according to a Kraft spokesman. The spokesman said the reduction in TV spending is the result of a decision by the food giant to put those marketing dollars toward more targeted ad vehicles, including print and outdoor.

Universal McCann shifts focus, execs

[new york] Universal McCann Worldwide reshuffled the duties of its top management team to shift the focus of the $17 billion media buying agency to strategic media planning from volume buying. North America Regional Director Mark Stewart was named exec VP-director of strategy and channel planning, a new post. He will oversee development and implementation of advanced strategic media-planning services and tools within Universal and Interpublic sibling McCann-Erickson Worldwide. Mr. Stewart's previous duties will be assumed by Universal McCann Worldwide President Robin Kent. Murray Dudgeon, exec VP-worldwide operations director, takes on additional North American operational duties to support the shift.

$20 mil Texaco acc't moves to JWT, Houston

[houston] Equiva Services, the marketing services arm for the Shell and Texaco retail brands in the U.S., consolidated the estimated $20 million account for Texaco retail advertising with Shell agency WPP Group's J. Walter Thompson, Houston. Omnicom's BBDO Worldwide, Houston, had handled Texaco. Texaco stations are slated to convert to the Shell brand in the next few years.

Final pitch set for Boeing account

[chicago] Final pitches for Boeing Co.'s $70 million account are set for Nov. 5 with a decision due Nov. 6. Finalists are Omnicom's BBDO Worldwide, Interpublic's Foote, Cone & Belding Worldwide, and WPP's J. Walter Thompson, all Chicago. FCB, Seattle, is the incumbent.


Bcom3's D'Arcy Masius Benton & Bowles said Luca Lindner, CEO of WPP Group's London-based Red Cell agency network, has agreed to become president-CEO of Europe, Middle East & Africa for D'Arcy. Mr. Lindner declined to comment;WPP denied the report. ... Chief Marketing Officer Alan Brown left to be managing director-chief marketing officer, Nuveen Investments, Chicago, a new post. ... Bcom3 Group is phasing out Highway One, San Francisco, a unit of D'Arcy Marketing Services Group, a company spokeswoman said. Highway One clients, including Sage Software and Riverstone Network, will be transitioned to other group units, the spokeswoman said. About 20 employees currently work for Highway One. ... The U.S. Department of Commerce would provide matching funds to cities and states to jump-start government-backed tourism advertising under legislation expected to be introduced this week by Rep. Mark Foley (R., Fla). Separately, Rep. Patrick Kennedy (D., R.I.) introduced legislation offering up to $50 million in government money to match industry advertising efforts over the next two years.

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