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Hyundai launches 2002-model TV ad push

[fountain valley, calif.] Hyundai Motor America launches its 2002-model ad push Oct. 11 on national network and cable TV. Cordiant Communications Group's Bates USA West, Irvine, Calif., continues the "Driving is believing" tag and the warranty message. The redone Sonata sedan gets the first media flight. A new Santa Fe sport utility spot follows. Hyundai, a comeback brand with rising vehicle sales, expects to increase its ad budget by about 20% in the next year. The South Korean car importer spent $115.3 million in measured media last year and $75 million in the first half of 2001, according to Taylor Nelson Sofres' CMR.

Virgin Mobile teams with Leagas for U.S. launch

[san francisco] Virgin Mobile USA has begun working with Leagas Delaney's San Francisco office on several projects supporting the launch of Virgin-branded wireless services in North America. Virgin Mobile USA, part of Richard Branson's U.K.-based Virgin Group, earlier this year tapped Interpublic Group of Cos.' Lowe, Lintas & Partners Worldwide, San Francisco. That office later closed, but Lowe Exec VP-Creative Director Vince Engel is now co-president of Leagas' San Francisco office. Virgin recently announced a joint venture with Sprint Corp.'s Sprint PCS to offer prepaid wireless services and handsets to the U.S. market under the Virgin Mobile brand.

Yahoo! to name Millard as head of advertising

[sunnyvale, calif.] Yahoo! is expected to announce this week that Wenda Harris Millard has joined the company as head of advertising sales, people familiar with the company said. Ms. Millard, who left the post of president of Ziff Davis Media's Ziff Internet division in August, has been in serious talks with the company. Ms. Millard, who had also been a top executive at DoubleClick, could not be reached. Yahoo! officials didn't return calls.

Hadala leaves AKQA, succeeded by Bedecarre

[san francisco] As part of a broader restructuring, Rick Hadala has left Accenture-backed agency AKQA where he was CEO, company officials confirmed last week. Mr. Hadala, who will remain a shareholder, is being succeeded by Tom Bedecarre, who had been serving as the company's chief operating officer. "Rick Hadala's strategic and integration skills have been well suited over the past year in merging companies into one and launching our successful relationship with Accenture," Mr. Bedecarre said. "However, we both believe the challenge ahead will be different." AKQA was formed earlier this year as a union of San Francisco's Citron Haligman Bedecarre, London-based i-shop AKQA New Media, Asian shop The AdInc., and Washington, D.C.-based Magnet Interactive. (For more details, see

California Lottery begins review

[sacramento, calif.] The California State Lottery has begun a review for its $100 million, four-year advertising account ($25 million a year). Incumbent Grey Global Group's Grey Worldwide, Los Angeles, held the contract for the past four years and is at the end of an optional one-year extension. Among the lottery's requirements are shops with a California office, billings over $10 million in 2000 and media placements of over $50 million in 2000.


Wieden & Kennedy, which cut 12% of its workforce this spring, has laid off an undisclosed number of employees at its Portland headquarters as a result of the loss of what could have been close to $100 million in Coca-Cola Co. billings. ... Former Initiative Media executive Gary Carr has joined Bcom3 Group's MediaVest Worldwide, New York, as senior VP-national broadcast to run the Paramount Pictures account. Alan Goldstein, who had been on the account, is moving on to work on other MediaVest business. ... Retailer Target Corp. was named the Grand Prize Winner of the Newspaper Association of America's 2001 Athena Awards for outstanding newspaper advertising. The creative for the retailer's efforts came cooperatively from its in-house Target Advertising and Peterson Milla Hooks Advertising, both Minneapolis. ... Ugly Duckling Corp., a chain of used-car dealerships, tapped Intermark-Gillis, Birmingham, Ala., for its $10-million creative and media account. ... Sara Lee Corp. CEO Steve McMillan last week pledged to increase marketing spending by 8% in 2002. Approximately 25% of that $160 million in incremental spending will be put toward media advertising, he said. ... Former MediaVest Worldwide executive Rino Scanzoni is expected to take over the top TV buying job at WPP Group's Media Edge, New York, according to industry executives. He succeeds the recently retired Bob Igiel, who held the title of president, broadcast division. ... Veritas Software Corp., Mountain View, Calif., is close to awarding its anticipated $10 million global ad account to Interpublic's Hill, Holliday, San Francisco.

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