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Goodby Silverstein lays off more employees

[san francisco] Omnicom Group's Goodby, Silverstein & Partners, hit with two billings losses, has cut a significant number of employees. Agency executives did not return phone calls, but insiders indicated the layoffs could be upward of two dozen. The agency recently lost both the Sirius Satellite account and the media planning portion of Discover Financial's Discover Card. The layoff is the third round at the shop this year.

Omnicom said to be eyeing Aegis Group

[new york] Speculation swirled at press time last week that Omni-com Group was in talks with Aegis Group, the London-based parent of media agency Carat. Omnicom has been seen as a likely suitor for the agency (AA, Aug. 13) and owned a minor stake in Aegis in the early `90s. Aegis' share price has dropped more than 40% over the past 12 months. Omnicom executives could not be reached for comment.

Microsoft consolidating direct marketing

[redmond, wash.] Microsoft Corp. is consolidating its roster of U.S. direct agencies to six from nearly 20 shops. Two of the six are Interpublic Group of Cos.' McCann-Erickson Worldwide, New York, Microsoft's agency of record that already manages direct marketing programs for the businesses it handles, and Omnicom's DDB Worldwide, Seattle. A spokeswoman for Microsoft declined to comment.

Sony Corp. narrows global review further

[new york] Sony Corp. narrowed its $1 billion global media consolidation review, according to executives. Moving to the second round: Interpublic's Universal McCann; Bcom3 Group's Starcom MediaVest Group; and Omnicom's OMD. Publicis Groupe's Zenith Media and WPP Group's MindShare and Media Edge, New York, drop out.

AT&T Wireless breaks billboards in New York

[redmond, wash.] AT&T Wireless this week breaks six billboards recognizing the terrorist attacks. The billboards debut in New York. They are the first work from WPP's Ogilvy & Mather, New York. The ads, rolling nationally in coming weeks, feature a patriotic theme.

JWT considers phase out of Intuition

[detroit] WPP's J. Walter Thompson USA is considering phasing out its four-person Intuition department here. A spokesman said the agency expects to find jobs within the shop for its staffers. Intuition is the remains of JWT's 1977 spinoff of the same name, originally formed in New York to handle the $60 million Clairol brands account to avoid conflicts with its Unilever business. Intuition lost the Clairol business in 1999. Meanwhile, JWT in New York has created a new division, Synergy@jwt, which will oversee the agency's marketing services and specialty communications units.

Saatchi & Saatchi wants Giuliani to stay

[new york] Publicis' Saatchi & Saatchi placed full-page ads Sept. 20 in The New York Times, New York Post and New York Daily News urging government officials to allow a city-wide referendum on extending Mayor Rudolph Giuliani's term for another year until Dec. 31, 2002. The space was deeply discounted but not free.

Military ads, agencies face some changes

[washington] The terrorist incidents are prompting some changes in military advertising and in ad agency searches that were being conducted. The military's joint recruiting advertising and marketing agency search will now take another six weeks with Cordiant Communications Group's Bates Worldwide, New York, the current contractor, getting a short contract extension. (For more, see


Allied Domecq Spirits and Wine awarded its estimated $7.7 million Sauza Tequila account to dRush, New York, a joint venture between Russell Simmons and Interpublic. ... Discover Financial Services moved the media planning for its Discover Card to Bcom3's Starcom MediaVest unit, which handles parent Morgan Stanley & Co. ... ... Newsweek plans an extra edition this week, to appear on newsstands only. The issue will carry advertising, and editorial will cover accounts of firefighters, police and emergency medical workers "who made a difference" on the day of the attacks. ... Simon Marketing cut 94 jobs, 40% of its staff, following client losses that came after accusations that several employees rigged McDonald's Corp. promotions over a number of years.

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