[los angeles] News Corp. and its Fox networks are entering the public-service promotion world of other big-time networks in rolling out their first major campaign called "The Power of You." Valued at what would be $20 million in paid advertising, News Corp. will launch a companywide public-service-announcement campaign featuring its Fox network stars-Calista Flockhart, Jane Kazmareck, Jessica Alba, Chi McBride and Chris Titus-discussing issues such as child abuse, drugs, parenting, anti-smoking, violence and AIDS. The campaign, produced in-house, will premiere today on Fox's "Teen Choice Awards." See Adage.com for more details.
AOL Time Warner forms central group for ad deals
[new york] AOL Time Warner formed a central group to implement ad deals that reach across the array of the company's outlets. President of AOL Time Warner Global Marketing Solutions will be Myer Berlow, America Online's president-worldwide interactive marketing. The group will implement deals initiated by the company's Ad Council. Julie Kantrowitz, formerly exec VP-media sales at Warner Bros. Domestic Television, will serve as the group's chief operating officer. Additionally, Robert Friedman, formerly president of AOLTV, becomes president-AOL Interactive Marketing.
DiMassimo wins $15 mil Island ECN acc't
[new york] Island ECN awarded its $15 million creative account to DiMassimo Brand Advertising, New York. From an initial consideration of nearly 20 agencies, Island ECN, a trading company based in New York, whittled the review to two agencies. DiMassimo bested MDC Communications' Margeotes/Fertitta & Partners, New York. Wieden & Kennedy and DiNoto Lee, both New York, were rumored to have made the cut to the four finalists. Interpublic Group of Cos.' Bozell, New York, declined to defend the account.
Bozell considers options for Midwest office
[new york] Management of Bozell in New York and executives of the firm's office in Omaha, Neb., are discussing options to keep the Midwestern agency open. One possibility is that the Omaha management would buy the firm from its parent, Bozell Group. Though no official announcement of an Omaha closing has been made, in recent months various Bozell shops, including those in Minneapolis; Austin, Texas; and Fort Lauderdale, Fla., have closed as a result of Interpublic Group of Cos.' purchase of True North Communications, which had owned Bozell. Separately, John Young joined Bozell, New York, as creative director-brand integration, a new position. He was formerly at Dotglu, an affiliate of Kirshenbaum Bond & Partners, New York.
Sony unit nears deal with Revolution exec
[culver city, calif.]. Sony Corp.'s Sony Pictures Entertainment is near a complicated deal that would give Revolution Studios executive Geoffrey Ammer a senior marketing executive position (AA, June 11). Mr. Ammer and Josh Goldstine-Sony's senior exec VP-marketing who recently served a 30-day suspension from the company after it was revealed that ads for a number of films featured a quote from a fictional critic-would both report to Jeff Blake, president of worldwide marketing and distribution.
WPP creates group to handle Symantec acc't
[los angeles] WPP Group has created a separate group within its J. Walter Thompson, Los Angeles, office to handle its estimated $30 million Symantec account, previously at sibling shop Ogilvy & Mather, Culver City, Calif. Jerry McGee, formerly Ogilvy exec VP, managing director, will head a group of 10 to 15 within the JWT Los Angeles office; both he and Peter Stranger, JWT West CEO, report directly to Bob Jeffrey, president of JWT North America.
`EW,' Loews partner for filmmaker contest
[new york] Time Inc.'s Entertainment Weekly and Loews Cineplex Entertainment are partnering in Loews "Short Film, Big Screen" contest, a competition for student and independent filmmakers to produce 30-second trailers on moviegoer etiquette. The contest, also sponsored by Coca-Cola Co. and the Shorts International Film Festival, will be promoted in Entertainment Weekly and on its Web site, ew.com, and started Aug. 17. Moviegoers will vote on the trailers by voting for one of three finalists at www.enjoytheshow.com in late October. The winner will have a free one-year pass to Loews theaters in the U.S., and have the winning trailers shown on Loews' 1,400 screens.
Blasius will take a VP post at Magna Global
[new york] Interpublic said Larry Blasius, 45, senior VP-director of national broadcast at TN Media, will join its fledgling media-buying group Magna Global USA as senior VP-director of U.S. broadcast negotiations (AA, Aug. 13). Interpublic also said Steven Sternberg, 45, joins Magna as senior VP-director of audience analysis. Mr. Sternberg had been senior VP-director of broadcast research at TN.
Unilever agreed to sell its North American seafood businesses to Nippon Suisan, a unit of Nippon Suisan Kaisha Ltd, for $175 million. ... Minolta Corp. on Aug. 17 launched a multimillion dollar campaign for its new CF series digital color printers and copiers. Interpublic's Hill, Holliday, New York, handles. ... Viacom's CBS this fall will air a series of on-air promos for its fall lineup featuring Baby Bob, a spokesbaby invented for a now-defunct dot com. As part of the bankruptcy of client Free Internet.com, agency Siltanen/Keehn, Los Angeles, won majority rights to the character. ... Heinz USA named Interpublic's Suissa Miller, Los Angeles, agency for its Boston Market label gravies and broth. Bcom3 Group's Leo Burnett USA, Chicago, was previous interim agency. Heinz is considering a national effort ... The State of Washington Department of Health has awarded its $5 million a year, anti-smoking account to Interpublic's Sedgwick Rd, Seattle, following a review. The contract is for two years.