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Woolmington to lead Media Kitchen venture

[new york] Paul Woolmington, former worldwide vice chairman-chief strategic officer at WPP Group's Media Edge, New York, will head Media Kitchen, a venture between Kirshenbaum Bond & Partners and Tempus Group's CIA Medianetwork, advertising executives said. The startup will be an independent media agency that taps into the media planning and account planning departments at Kirshenbaum, while exercising the buying clout of CIA, whose parent, Tempus, recently announced a pact to be acquired by Havas Advertising. Mr. Woolmington, who left Media Edge abruptly in January, did not return calls.

Conde Nast seeks 4% rise in CPM from advertisers

[new york] Conde Nast Publications' will seek a 4% cost-per-thousand increase from its advertisers for its magazines in 2002. That's significantly down from the 8% increase it sought for 2001, but still higher than the 2% increase the publisher went for in '00. A company executive said the increase "seemed appropriate" as a means of splitting the difference between rising costs for publishers and the grim year advertisers have had.

Excite@Home to outsource ad sales

[redwood city, calif.] Excite@Home decided to outsource ad sales to DoubleClick, New York, according to executives close to the situation. Excite@Home has about 75 sales personnel across the U.S. Excite@Home said it would need more funding to continue its operations, and hinted at selling some media operations. Excite@Home and DoubleClick officials declined to comment.

Church & Dwight backs Arm & Hammer line

[princeton, n.j.] Church & Dwight Co. is backing Arm & Hammer Advance Breath Care-a line of toothpaste, mouthwash, mints and gum that claims "three-hour power"-with $35 million in marketing support that breaks in late September. Ads, expected to include TV and print, are handled in-house.

Tech-related print ads down for 2Q

[eugene, ore.] The carnage of '01 is glaringly apparent in Adscope's second-quarter tracking of tech-related print ads. The top 10 print outlets for tech spending saw 35.4% fewer pages in the first half of '01; the top 10 tech marketers bought 16.5% fewer pages; and the top 10 tech categories posted an average ad-page loss of 31.8%. More troubling, the losses accelerated across the board in the second quarter, indicating the slide isn't over yet.

Altus to break ads for Quaker Take Heart

[chicago] Altus Food Co., the venture of Quaker Oats Co. and Novartis Consumer Health, will this week launch TV ads for its Quaker Take Heart line of cholesterol-reducing cereals, snack bars and fruit juices. The ads, handled by Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, Chicago, break in upstate New York test markets.

Citizens expands relationship with Arnold

[providence, r.i.] Royal Bank of Scotland Group's Citizens Financial Corp. expanded its relationship with Havas Advertising's Arnold Worldwide, Boston, giving it ad work for banks in Pennsylvania, New Jersey and Delaware. Citizens tapped Arnold in February for its New England work. To avoid a conflict, Arnold resigned the $30 million PNC Bank account, which it had had since 1999.

High Court tobacco decision trickles down

[washington] The U.S. Supreme Court decision last month in a tobacco-ad case is already having effects on lower courts. Last week, an appeals court ordered lower courts to enjoin Utah from enforcing a law that prohibited advertising of distilled spirits, a move that will ease local restrictions on Winter Olympics ads around Salt Lake City. Meanwhile in New York, a district court judge overturned New York City's attempt to virtually ban cigarette ads

Hallmark Channel takes to the streets

[new york] Hallmark Channel's marketing efforts in relaunching Aug. 5 (formerly it was the Odyssey Network) will now will move to Madison Avenue-literally. During lunch hours in New York City, people will pass out hand fans for hot ad executives outside buildings at major agencies to tout the channel. Sandwich boards will offer pithy agency-targeted messages, such as: "Stories that really get to you. (Unlike packages in the MediaVest mailroom)," "More stories than a MindShare holiday party," and "Stories that stay with you. (Kind of like Optimum's cafeteria food.)."

FYI

The Food and Drug Administration delayed its evaluation of whether direct-to-consumer pharmaceutical ads have an adverse effect on consumers, according to an agency executive. The FDA planned to complete its study by next month, but endured a delay and must get approval from the Office of Management and Budget. Congress held a hearing on the matter last week (see story P. 6). ... Kellogg Co. in October will launch the first national line extension for its Crispix franchise, Cinnamon Crunch Crispix. Bcom3 Group's Leo Burnett Co., Chicago, will handle the estimated $10 million campaign. ... Procter & Gamble Co. will extend its Old Spice personal-care brand into deodorant bar soap in January. Publicis Groupe's Saatchi & Saatchi, New York, will handle. ... Alloy Online is expected to announce it is partnering with Hearst Corp.'s Web site cosmogirl.com. Alloy will design, host and provide technology tools to the site. ... Ad-technology company Comet Systems, New York, signed a one-year distribution pact with GoTo, the search service that operates on a pay-for-performance basis. Comet also signed a distribution pact with Ask Jeeves. ... AT&T Wireless has selected two interactive partners to help it market its services online: Avenue A, Seattle, and White Horse, Portland, Ore.

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