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Turner Broadcasting secures upfront deals

[new york] AOL Time Warner's Turner Broadcasting System has concluded four deals for its TNT and TBS networks as the cable upfront moves forward, said an executive familiar with the deals. The deals-with WPP Group's Media Edge, New York; Bcom3 Group's Starcom MediaVest, Chicago; DaimlerChrysler; and a client that could not be determined-were made with cost-per-thousand rates down by as much as low double-digit percentages from last year, the executive said. In a bit of a surprise for early deals, the CPM decreases didn't come in exchange for advertiser willingness to offer more dollars to TBS; dollar volume was the same as last year or down.

MarketWatch to stop reporting click-throughs

[san francisco] Financial news site MarketWatch.com plans to stop reporting on click-through rates, once the gold standard for gauging effectiveness of online ad campaigns. The company, which will announce the change today, will no longer provide advertisers on its flagship CBS MarketWatch.com site with the information unless they specifically request it. Instead, it will provide performance reports on such things as campaign reach, post-impression analysis and brand/product offering awareness similar to those used for offline media, the company said. (For more, see AdAge.com.)

P&G prepares Tempo, Bounty rollouts for fall

[cincinnati] Procter & Gamble Co. is preparing a major fall offensive for its paper business with the U.S. launch of Tempo handkerchiefs and Bounty Double Quilted. Tempo, a European brand, rolls into U.S. stores in late August with car and pocket packs and TV and print ads from Bcom3 Group's D'Arcy Masius Benton & Bowles, New York, expected to break in September. Radio ads may come later, a P&G spokesman said. Bounty Double Quilted will be in retail stores in September. Double Quilted is billed as more absorbent and stronger when wet than regular Bounty in TV, print and interactive ads breaking in November from Havas Advertising's Jordan McGrath Case & Partners.

Interpublic launches i-TV joint venture

[new york] Covered Bridges, a name that Interpublic Group of Cos. trademarked back in 1997, is now being used for a new interactive TV venture being launched by Interpublic and Liberty Livewire, a Santa Monica, Calif.-based TV post-production and programming distribution unit. The joint venture is being lead by Interpublic's McCann-Erickson WorldGroup, New York, and Universal McCann, its media buying and planning agency. The venture will be dedicated to researching and developing interactive advertising and programming services.

McCann acquires custom publishing units

[new york] Interpublic's McCann-Erickson WorldGroup's MRM Partners Worldwide has acquired custom publishers TPD, London, and its U.S. sibling, Fluent. Terms of the acquisition were not disclosed. TPD, as a result of the deal, has changed its named to "just customer communication." Both Fluent and just customer communication will operate as independently branded units of the Publishing Agency International, the custom publishing and branded content network of MRM. TPAI claims projected capitalized billings of more than $120 million for 2001.

AT&T Wireless officially goes solo

[redmond, wash.] AT&T Wireless today spins off from parent AT&T Corp., trumpeting its independence in colorful ads appearing in The Wall Street Journal and The New York Times. The first of several 30-second TV spots for the new company breaks on July 12 in primetime network and cable. Spending on the effort created by Interpublic's FCB Worldwide, New York, which handles the account, is estimated at more than $75 million. Meanwhile, FCB is locked in a review battle for AT&T Wireless' $400 million account. FCB and finalists Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif., and WPP Group's Ogilvy & Mather Worldwide, New York, are waiting for a decision as early as this week.

FYI

Veritas Software Corp. is in the early stages of an agency review and mulling whether to make it a global review or U.S.-only; a budget couldn't be determined. ... Orbitz, the travel site run by a consortium of major airlines, has named Otherwise, a Chicago-based design firm, to be its interactive agency of record. ... The International Olympic Committee this week breaks a worldwide campaign for the 2002 Winter Games in Salt Lake City from TBWA/Chiat/Day, Playa del Rey, Calif. ... Denver-based software marketer J.D. Edwards has put its $25 million to $30 million creative and media account into review. Eight agencies, including incumbent neoBrands, Costa Mesa, Calif., are participating in the review; a decision is anticipated in August.

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