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Layoffs sweep shops

throughout the U.S.

[boston] Ad industry layoffs continued nationwide last week. Holland Mark, Boston, cut 20 jobs, or 14% of its staff, after losing the Citizens Bank account to Havas Advertising's Arnold Worldwide, also Boston. Havas' Arnold Ingalls Moranville, San Francisco, cut nearly a dozen staffers, or 20%. Kirshenbaum Bond & Partners, New York, will lay off 20 people from production and account management; it plans to hire more creatives. WPP Group's J. Walter Thompson, Detroit, laid off fewer than a dozen employees. Edelman Public Relations Worldwide, Chicago, cut 56 jobs, about 4% of its 1,350-person U.S. work force.

EMC to break campaign

during NCAA tournament

[hopkinton, mass.] Information storage company EMC Corp. breaks a $100 million worldwide campaign March 14 during the NCAA Tournament on CBS. The work expands on the "Where information lives" tag and will run online, on TV and in print. Arnold Worldwide, Boston, handles. In the first 11 months of 2000, EMC spent $7.7 million on measured media, compared with $6.4 million in 1999, according to Competitive Media Reporting.

Microsoft shifts more business to McCann

[redmond, wash.] Microsoft Corp. is moving about $45 million in additional European and Asian business-specifically, creative and media planning for the software giant's business advertising assignments-to Interpublic Group of Cos.' McCann-Erickson Worldwide and its Universal McCann media arm, from Havas Advertising's Euro RSCG Worldwide, said executives close to the situation. McCann already handles more than $500 million in Microsoft business. Microsoft executives said details will be disclosed this week. McCann's London office did not comment.

CSFBdirect, Kirshenbaum part ways

[new york] CSFBdirect and Kirshenbaum Bond & Partners, New York, agreed to part ways, and the online brokerage firm will search for a new agency. In the first 11 months of last year, CSFBdirect-then known as DLJdirect-spent $19 million in measured media, according to Competitive Media Reporting.

Treasury seeks agency for 5-year contract

[parkersburg,] The U.S. Department of the Treasury's Bureau of Public Debt will pick an ad agency in May to brand its investment products and promote sales of U.S. Savings Bonds. The contract, worth $33 million over five years, will include integrated marketing including advertising and PR. Officials are reviewing proposals and will hear presentations in April or May.

General Mills to consolidate broadcast acc't

[minneapolis] General Mills included Interpublic's Initiative Media Worldwide in its review of four media buyers as it prepares to consolidate its $450 million U.S. broadcast account. The food maker also is talking with its two current U.S. buyers, Zenith Media, owned by Publicis Groupe and Cordiant Communications Group, and OMD, part of Omnicom Group, and with Interpublic's Universal McCann. General Mills plans a decision by mid-April. See story on and earlier news on P. 37.

Rewey to retire from Ford after 38 years

[dearborn, mich.] Ford Motor Co.'s Robert Rewey, 62, group VP-global consumer services and North America, will retire March 23 after 38 years at the automaker. His retirement had been expected, but the announcement was delayed when two other Ford executives bolted to DaimlerChrysler's Chrysler Group (AA, Feb. 26). Ford VP Brian Kelley, 40, will assume Mr. Rewey's responsibilities. Also, Karen Francis, 38, joins Ford as a VP and as president of e-business strategy unit ConsumerConnect, from chief marketing officer of Internet Capital Group, San Francisco. Prior to that, she was general marketing manager at General Motors Corp.'s Oldsmobile.

Circuit City, FCBi discuss marketing project

[richmond, va.] Circuit City Stores is talking to True North Communications' FCBi, Chicago, about a database marketing project, a Circuit City spokesman confirmed. He declined to discuss reports that the electronics retailer's estimated $150 million account is in review. Omnicom Group's TBWA/Chiat/Day, New York, handles.

Dow Jones, Excite@Home shutter

[redwood city, calif.], the Internet-based business resource launched last April as a joint venture from Dow Jones & Co. and Excite@Home Corp., will cease operations March 31. The partner companies cited the sharp drop in online ad spending and the shaky environment for acquiring additional funding. Most of's 113 employees will be let go. Early last week, Dow Jones warned it would miss first-quarter earnings estimates and was planning cost-cutting initiatives.


American Trans Air this week is expected to announce the winner of its $12 million ad account. Executives close to the review peg Martin/Williams, Minneapolis, as the likely winner. ... Michelin North America tapped Jones Lundin Beals, Chicago, to consult in the review of its estimated $35 million Michelin-brand tire account. Omnicom Group's DDB Worldwide, New York, has handled the account for 17 years. ... Gay media giants PlanetOut Corp. and Liberation Publications, publisher of The Advocate and Out, called off their merger late last week. ... Procter & Gamble Co. is closing its custom coffee blend project effective March 14. The four-month-old venture, launched in December in cooperation with, was backed by ads in gourmet magazines via Bcom3 Group's D'Arcy Masius Benton & Bowles, New York, and tie-ins with Millstone events. Joe Belmonte joins Amster Yard, New York, a division of McCann-Erickson WorldGroup and Interpublic, as managing director from director of account management at DDB Worldwide, New York. ... The Federal Communications Commission said it will not penalize TV stations for running a Republican National Committee ad last year against Al Gore. In the ad, from National Media, Alexandria, Va., the barely detectable word "rats" popped up on the screen.

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