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HP names Modem Media

to handle online strategy

[cupertino, calif.] Hewlett-Packard Corp. named Modem Media, San Francisco, a True North Communications-backed Internet shop, to handle online strategy, creative and media planning worldwide for its business customer organization. Modem's win, after a four-month review, consolidates the organization's interactive work previously handled by several agencies. The account was estimated at $25 million (AA, Dec. 18). Finalists, led by Select Resources International, West Hollywood, included Omnicom Group's and Organic, both San Francisco.

Anti-drug effort gets new media buyers, planners

[new york] In a switch affecting the White House Office of National Drug Control Policy's ad campaign, WPP Group's Ogilvy & Mather, New York, said it has chosen Chisholm-Mingo Group, New York, to handle African-American media buying and planning; Bromley, Aguilar & Associates, San Antonio for Hispanic; and Admerasia, New York, to handle Asian for this year's ads. Creative for the anti-drug ads comes from the Partnership for a Drug Free America.

McCann splits off Seattle office

[seattle] Interpublic Group of Cos.' McCann-Erickson Worldwide is splitting off its Seattle office into a wholly owned but separate unit to be renamed Star Manufacturing Co. The Seattle office has billings in the range of $90 million.

`Rosie' hits 100 ad pages for launch issue

[new york] The upcoming launch from Gruner & Jahr USA and Rosie O'Donnell's KidRo Productions, Rosie-formerly known as Rosie's McCall's-has already sold over 100 ad pages in its launch issue, said its publisher Sharon Summer. The debut issue of Rosie, with a cover date of May 2001, hits newsstands on April 3.

FTC looks at online, off-line profile gathering

[washington] The Federal Trade Commission on Feb. 2 took a major step towards moving the privacy debate from being about the gathering of individual profiles by Web marketers to a debate on the gathering of profiles by any marketer, on or off-line. The FTC announced a workshop for March 13 to look at how businesses share and merge consumer profiles through companies, saying it wanted to look specifically at issues raised by the combination of information gathered by a company on its onw with information gathered elsewhere. The commission

set a number of questions for marketers at its web site

Bolton to move from FCB to JWT London

[san francisco] Simon Bolton is reported to be leaving his post here as president-CEO, True North Communications' FCB Worldwide, to take a job as chief executive of WPP Group's J.Walter Thompson, London, a position vacant since Stephen Carter left last fall. An FCB spokeswoman declined to comment on "rumors."

Sun breaks first effort from Tonic 360

[palo alto, calif.] Sun Microsystems today breaks its first effort from J. Walter Thompson's Tonic 360@J. Walter Thompson, San Francisco and New York. The new print campaign will appear in three newspapers, The New York Times, The Wall Street Journal and The San Jose Mercury News. The computer company moved its $100 million account from Lowe Lintas & Partners, San Francisco, last year.

`Mad Magazine' to accept ads, print color

[new york] For the first time in 48 years, Mad Magazine will accept ads and be printed in color. The first ads will run in its March issue. The full-page open rate is $7,400. Included among that issue's advertisers is Altoids, from Philip Morris Cos.' Kraft Foods.

Black Rocket in talks to be acquired

[san francisco] Black Rocket, the independent ad agency best known for its work for Internet marketer Yahoo!, said it is in discussions with two different ad agencies over its acquisition. Black Rocket executives declined to identify the suitors.

Office Depot narrows review to two

[atlanta] Office Depot has trimmed the finalists in its $60 million marketing review, according to executives close to the contest. Remaining contenders are Grey Worldwide, New York, and Omnicom Group shops BBDO Worldwide, New York, and DDB Worldwide Chicago. Bcom3 Group's D'Arcy Masius Benton & Bowles, Troy, Mich., and FCB Worldwide, New York, will not continue in the review. Incumbent Gold Coast, Delray Beach, Fla., and consultants at Jones Lundin Beals declined to comment. Office Depot declined to comment on the finalists.


Verizon Communications awarded its $40 million to $50 million Wireless Mid-Atlantic account to Bozell Worldwide, New York. Bozell, also agency of record for Verizon's $250 million national corporate branding campaign, won the regional account without a review. ...Interpublic Group of Cos.' Amster Yard, New York, is handling creative duties for the spring campaign for Coca-Cola Co.'s brand Coca-Cola. ... WPP Group has spent more than $5 million in the last week upping its stake in Tempus, the holding company for London-based independent media specialist CIA, to 18.5% from 17.5%. ... CBS's "Survivor: The Australian Outback" claimed a slim victory in its highly touted battle against NBC's "Friends," earning a 11.9 rating in adults 18-49, a bit higher than the 11.0 earned by NBC's "Friends" 11.0. ... Amtrak is expected to name WPP Group's Ogilvy & Mather, New York, as agency for advertising for its northeast corridor, a $15 million to $20 million account that has been handled by Omnicom Group's DDB Needham, Worldwide. ... breaks a new national TV spot from Doner, Southfield, Mich., Feb.5. It's part of the online used-car seller's $40 million marketing push in 2001. ... Carat Freeman CEO Ellen Freeman is stepping down from the Carat Worldwide unit.

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