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Omnicom shops cut from review for Pfizer account

[new york] Omnicom Group media shops Creative Media, part of the holding company's PhD network, and Optimum Media Direction have been cut from the review for the $738 million combined Pfizer Warner-Lambert media account. Rick Glosman, chairman of Creative Media, which was leading the pitch for Omnicom, confirmed the cut. The review is now down to incumbents Aegis Group's Carat North America and WPP Group's MindShare. Creative Media was notified by Pfizer Warner-Lambert by letter late Jan. 19.

Miller shifts Weinhard ads to Wieden from Hal Riney

[milwaukee] Miller Brewing Co. has shifted Henry Weinhard's ads to Wieden & Kennedy, Portland, Ore., the agency it parted with in 1999 for Miller Genuine Draft. For the first nine months of last year, Miller, a unit of Philip Morris Cos., spent less than $1 million on measured media for Weinhard, according to Competitive Media Reporting. San Francisco's Publicis & Hal Riney, a unit of Publicis Groupe, had handled it since 1999. Wieden has handled Miller High Life since 1996.

Unilever's global announcement imminent

[london] Unilever is believed to have decided on assignments for $200 million in Bestfoods and other Unilever-owned food business after international pitches in New York this month. The pitches were from WPP Group-owned Unilever agencies J. Walter Thompson Co. and Ogilvy & Mather Worldwide as well as Interpublic Group of Cos.'s Lowe Lintas & Partners, along with Bestfoods' agencies DDB Worldwide and BBDO Worldwide, owned by Omnicom Group. Unilever's Global Advertising VP Michael Brockbank denied a decision has been made. An announcement is expected in the second half of February.

Roberts leaves Red Lobster for Universal

[orlando, fla.] Wyman Roberts, exec VP-marketing of Darden Restaurants' Red Lobster, is leaving the seafood restaurant chain to become exec VP marketing-chief marketing officer of the Universal Studios Recreation Group. Neither Universal nor Red Lobster would comment. Mr. Roberts, who led the company's new branding effort with Euro RSCG Tatham, Chicago, declined to comment.

Bayer consolidates account at BBDO

[morris township, n.j.] Bayer Consumer Care has shifted an estimated $25 million in business to the BBDO network from Euro RSCG Tatham, Chicago, consolidating all the Bayer division's business with BBDO. The One-A-Day, Flintstones and Bugs Bunny (not currently advertised) vitamins lines and Midol pain treatment have moved to BBDO Worldwide, Chicago, while Bactine first-aid spray (also not currently advertised) has gone to BBDO, New York, which already handles Bayer aspirin and Alka-Seltzer, while the Chicago office has Aleve.

7Up ads break before Super Bowl

[plano, texas] Stalled by the Screen Actors Guild six-month strike, Cadbury Schweppes' Dr Pepper/Seven Up will roll out its entire 2001 7Up campaign in the Super Bowl pregame Jan. 28. The seven spots, all by WPP Group's Y&R Advertising, New York, will continue to feature Orlando Jones as a hapless marketer and use the "Make 7Up Yours" tag.

Layoffs hit at MediaCom, Y&R, DiMassimo

[new york] Grey Global Group's MediaCom last week trimmed staff by more than 25 people, according to an agency exec, the result of an agency-wide restructuring that began in 2000. After a series of account losses, WPP Group's Y&R Advertising, New York, is also dropping dozens of employees. The layoffs are part of a restructuring, according to a Y&R spokeswoman, who pegged the number at less than 50. DiMassimo. Brand Advertising, New York, which laid off 25 people recently, last week let four more employees go. See related item, P. 32.

Iomega shifts account to Publicis/Dialogue

[provo, utah] Iomega Corp., marketer of portable storage disks and drives has shifted its estimated $35 million account from Publicis Groupe's Publicis & Hal Riney, San Francisco, to a Publicis sibling. The creative portion of the account is now handled by Publicis/Dialogue, Salt Lake City. Media will be handled at Publicis/Dialogue, New York.

DDB poised to win assignment from Nortel

[brampton, canada] Omnicom Group's DDB Worldwide, New York, will pick up an undisclosed assignment from Nortel Networks Corp., according to individuals familiar with the situation. Nortel will also continue to use True North Communications' Temerlin McClain, Irving, Texas, current agency of record for the global portion of the account. Nortel officials declined to comment.

Pactiv sells non-consumer business

[lake forest, ill.] Pactiv Corp., marketer of Hefty brand plastic food storage and trash bags, agreed to sell its institutional plastic bag and wrap business to Tyco Industries for an undisclosed amount. By reducing Pactiv's debt and non-consumer business, the deal could make Pactiv more attractive to potential acquirers in the packaged-goods industry. (See article, P. 1).

FYI

Green Mountain Energy, Austin, Texas, is suspending the review of its $10 million to $15 million account . . . Aurora Foods, St. Louis, named True North Communications' Bozell, New York, as agency of record for its Duncan Hines brand. WPP Group's Ogilvy & Mather, Chicago, previously handled . . . Southcorp Ltd.'s Southcorp Wines, Monterey, Calif., chose McCann-Erickson, San Francisco, London and Sydney, for its $5 million to $10 million account . . . The U.S. Olympic Committee, which has been troubled by several scandals, has hired Omnicom Group's Goodby, Silverstein & Partners, San Francisco, for a national branding effort. TBWA/Chiat/Day, Playa del Rey, Calif., handles the Salt Lake City Olympic Games.

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