[whitehouse station and madison, n.j.] Joint marketers Merck & Co. and Schering-Plough Corp. have tapped DDB Worldwide, New York, to handle the launch of a developmental cholesterol-lowering drug known by its generic name ezetimibe, executives close to the matter said. DDB outdueled Grey Worldwide, New York, to win the account, with billings that could approach $50 million. Also, Bristol-Myers Squibb has shifted its estimated $60 million Pravachol account to Robert A. Becker, New York, after a review, executives close to the matter said. Pravachol was housed at Bozell, New York.
Chrysler announces ad blitz for return to Nascar
[auburn hills, mich.] A massive ad and promotional blitz from DaimlerChrysler AG's Dodge Division is expected to be announced today in preparation for its return to Nascar Feb. 15 at the Daytona 500. Among the 65 elements and co-branding pushes: a new, national TV spot due to break this week from BBDO, Troy, Mich.; a multimedia-promoted sweepstakes with TV Guide; a TiVo sponsorship reaching 400,000 TV sets this year; Coors Light commemorative beer cans with in-store displays; promotions on 22 million General Mills' cereal boxes; and collectible Mountain Dew cans promoted via print and broadcast media.
Symantec places $60 mil account in review
[cupertino, calif.] Symantec Corp., marketer of Norton AntiVirus software products, is in the early stages of an agency review for the consumer portion of its business. Contenders for the estimated $40 million to $60 million account were not known. Ogilvy & Mather Worldwide, Culver City, handles Symantec's enterprise business.
Yahoo! sets consolidation of media budget
[san francisco] Yahoo! later this year plans to conduct a review for a global consolidation of its media budget, according to L.J. Kim, director, international marketing. Currently, agency Black Rocket, San Francisco, handles media planning and buying in conjunction with Initiative Media, Los Angeles. Last year, Yahoo! spent $407.9 million on sales and marketing, up from $312.8 million in 1999, according to its fourth-quarter statement. In the U.S., Competitive Media Reports puts Yahoo!'s spending at $58.6 million for January through August, and at $25.6 million for 1999.
Goodyear puts $20 mil account into review
[akron, ohio] Goodyear Tire & Rubber Co. has put its $20 million account into review. J. Walter Thompson USA, Detroit, has had the account more than 10 years and will pitch to save it. Other contenders aren't known. McCann-Erickson Worldwide, which has the account outside the U.S., is expected to pitch as well.
Amazon narrows review for $50 mil acc't
[seattle] Amazon.com has narrowed the review for its $50 million global account to five shops, said Alan Brown, chief marketing officer. Although he didn't identify participating shops, they are believed to include Leagas Delaney, London and San Francisco; TBWA/Chiat/Day, San Francisco; Wieden & Kennedy, Portland; DDB Worldwide, and Leo Burnett, Chicago. Incumbent FCB Worldwide, San Francisco, is not participating.
Audi launches campaign for allroad quattro
[auburn hills, mich.] Audi of America launches its all-new 2001 allroad quattro tonight on national broadcast and cable TV, part of a $20 million blitz concentrated mainly over the next four weeks on prime time and late night. McKinney & Silver, Raleigh, N.C., created a trio of :30s for the wagon, which is Audi's answer to the sport-utility craze. The German car importer is targeting double-digit unit sales growth in the U.S. this year vs. 2000, predicted Len Hunt, VP of Audi of America. The second-generation of the A4 will get the biggest share of the brand's estimated $85-million ad budget in 2001, when it goes on sale this fall. See full story at AdAge.com.
Suissa Miller drops out of BMW review
[los angeles] Suissa Miller, Los Angeles, has dropped out of the review for the BMW Mini, leaving shops Crispin Porter & Bogusky, Miami, and Kirshenbaum, Bond & Partners and Margeotes/Fertitta & Partners, both New York. Spending on the account has dropped to $4 million to $5 million for the pre-launch year, and $25 million for 2002. Suissa Miller, meanwhile, has won the estimated $10 million California State Automobile Association account and has plans to open a San Francisco branch to handle. TBWA/Chiat/Day and Highway One, both San Francisco, previously handled.
Orbitz air-fare site taps Jacobs as CMO
[chicago] Orbitz, the yet-to-be-launched low-fare Web site backed by leading airlines, has tapped Roland Jacobs, formerly of DigitalWork.com, to serve as chief marketing officer. Orbitz was scheduled to launch this fall, but has postponed its debut until June. Founding airlines include American, Continental, Delta, Northwest and United.
S.C. Johnson & Sons is moving its U.S. retail scanner data account to ACNielsen from Information Resources Inc., an ACNielsen spokesman confirmed. Terms of the deal were not disclosed. ...McDonald's Corp. will do an extensive promotion with ABC's hit show, "Who Wants to be a Millionaire?" in the spring. Details haven't been disclosed. ...Senn Moses, exec VP of marketing for the Fox Broadcasting Co., has left the company after eight months on the job, according to executives. ...Marconi Corp., London, expects to name its first agency of record this week; finalists Bates Worldwide and Grey Worldwide, both New York, made final pitches on January 12 for the network infrastructure provider's estimated $50 million account. The review is handled by Effective Marketing Strategy, Marina Del Rey, Calif. ...Verizon Wireless, Bedminster, N.J., officially named Bozell, New York, agency of record for its estimated $250 million corporate branding account. ...Green Mountain Energy is looking for a new agency to handle its estimated $10 million to $15 million account, according to individuals familiar with the situation.