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Nortel places $50 mil account into review

[ontario, canada] Nortel Networks Corp. is placing into review its global $50 million account now handled by Temerlin McClain, Irving, Texas, according to industry sources. Nortel is believed to be seeking a consultant for the review. A Temerlin McClain executive denied knowledge of the review. Nortel declined to comment.

WorldCom narrows review for $70 mil MCI account

[washington] WorldCom is believed to have narrowed the review for its $70 million MCI-branded consumer business to four finalists: Deutsch and incumbent Messner Vetere Berger McNamee Schmeterer Euro RSCG, both New York; TBWA/Chiat/Day, Playa del Rey, Calif.; and a fourth agency. A decision is expected in the next several weeks. MCI did not return telephone calls seeking comment at deadline.

Ericsson to announce agency of record

[stockholm, sweden] Ericsson is expected to announce an agency of record this week for its estimated $100 million global consumer products account after a lengthy review. Incumbent Y&R Advertising, New York and London, participated in the review and has handled the account for five years. Other contenders include: TBWA Worldwide, New York and London; Leo Burnett, Chicago; and BBDO and Bartle Bogle Hegarty, both London.

OmniSky holds review for $50 mil acc't

[palo alto, calif.] OmniSky Corp., provider of wireless Interrnet services and devices, is conducting a review for an estimated $40 million to $50 million account. Incumbent TBWA/Chiat/Day, San Francisco, is said to be defending against agencies that include Fallon, Lowe Lintas & Partners, Ogilvy & Mather and Leo Burnett.

Red Jade to name first agency

[palo alto, calif.] Red Jade, a marketer of next-generation wireless entertainment products, is expected to name Wieden & Kennedy, Portland, Ore., its first agency. The startup, which counts among its investors Ericsson Business Innovation, a new business unit of the Swedish telecom giant, is reported to have advertising spending that could reach as much as $100 million. A Red Jade spokeswoman would not confirm the selection and said there were two other agencies in the review that she declined to name. No final decision has been made, she said.

New Line narrows $120 mil acc't review

[new york] New Line Cinema's $120 million review of its media planning and buying account, which began in August, is down to two finalists, Carat North America, Los Angeles, and Young & Rubicam's The Media Edge, New York. CIA Medianetworks, New York, and Horizon Media, KSL Media, RNF Media and incumbent Independent Media Services, all Los Angeles, did not make the cut, according to an executive at New Line. Independent had handled the business for over a decade.

Y&R to close The Intelligence Factory

[new york] Y&R Advertising will close its trend-research arm The Intelligence Factory at the end of this year. The company's chiefs, well-known futurists Marian Salzman and Ira Matathia, said their future plans are undecided at this time. The unit, formed in November 1997 as the Brand Futures Group, had about 12 to 15 employees. The unit was recently marketed with a trade advertising campaign. Also, Y&R Advertising has initiated a search for worldwide creative director. Agency President Linda Srere is heading up the intiative to find a successor to Ted Bell, who left this summer.

Best Western begins $17 mil review

[phoenix]Best Western Hotels, has begun a review for its $17 million advertising account, previously with BBDO West, Los Angeles and San Francisco. A spokesman said the company currently is considering the hiring of a review consultant.

True North lets Chrysler staffers try for jobs at BBDO's PentaMark

[southfield, Mich.] True North Communications said it would allow the 300 employees who work on the DaimlerChrysler business to vie for jobs at BBDO Worldwide's PentaMark Worldwide, which in November won the $2.4 billion consolidated global DaimlerChrysler account, formerly split between FCB and BBDO. An FCB insider, however, said BBDO is expected to add only about 100 staffers. Meanwhile, True North said it is close to an agreement to allow Mike Vogel, president-CEO of FCB Worldwide's Southfield office, to take the top post at PentaMark. FCB staffers who do not join PentaMark or find work elsewhere will be laid off in early February. The FCB spokeswoman said she couldn't confirm any layoff figures and calls to several BBDO, Troy, Mich., executives weren't returned.

Parties spend more than presidential candidates for ads

[washington] For the first time in modern history, the Democratic and Republican parties spent more on TV advertising for president than their presidential candidates, according to a report being released today by New York University's Brennan Center for Justice and University of Wisconsin professor Ken Goldstein. The report, based on data from 75 larger media markets, said the parties spent $79.9 million on TV, the campaigns $67.1 million.

F.Y.I.

Chuck McBride to creative director for North America, a new post at TBWA/Chiat/Day, from executive creative director of the San Francisco office. The appointment suggests Mr. McBride is designated heir to Chairman-Creative Director Lee Clow. Mr. McBride will continue working out of the San Francisco office. . . . The Monterey County Convention and Visitors Bureau to Leagas-Delaney, San Francisco, as agency of record for its estimated $1 million account, previously at Compass Marketing, Lafayette, Calif. . . . American Trans Air narrowed contenders for its estimated $14 million review to five shops: Grant Jacoby, Publicis in Mid-America, Tatham/Euro RSCG and J. Walther Thompson USA, all Chicago, and Martin/Williams, Minneapolis. Consultant Jones Lundin Beals declined to comment.

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