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Toyota group gives WestWayne $70 mil acc't

[deerfield beach, fla.] Southeast Toyota Distributors tapped WestWayne, Atlanta, as agency of record for its consolidated $70 million account, according to an executive close to the review. WestWayne topped New York shops Grey Worldwide, Gotham and Della Femina, Rothschild, Jeary & Partners; and incumbent Omni Automotive, Birmingham, Ala. The move centralizes the ad account for 25 local Toyota dealer groups in five states. Neither the client nor WestWayne returned calls for comment.

PlayStation 2 shortage won't impact Sony ads

[new york] Despite its shortage of the PlayStation 2 videogame console, Sony Computer Entertainment of America still plans to go ahead with its late October ad splash from TBWA/Chiat/Day, Playa del Rey, Calif. Sony last week said it would ship 500,000 machines, about half of its goal.

German shop wins BMW's Mini Cooper

[munich] German ad agency Jung von Matt, Hamburg, has been awarded the global launch account of the all new Mini Cooper, an icon of England's swinging '60s that's been redesigned by new owner BMW. The media account is close to being awarded to French media buying and planning specialist Carat.

Ballpark Brands lands at Burnett

[southfield, mich.] Ballpark Brands, a division of Sara Lee Corp., hired Leo Burnett USA, Chicago, to handle its $25 million account, previously at Lowe Lintas & Partners Worldwide, New York.

Delta's White exits for Vail Resorts

[atlanta] Delta Air Lines VP-Consumer Marketing Martin White is leaving to become senior VP-marketing for Vail Resorts. Mr. White initiated the review that last year shifted the company's $100 million-plus account from Saatchi & Saatchi, New York, to Leo Burnett USA, Chicago.

ConAgra set to hike marketing budget

[omaha] ConAgra will boost marketing spending as part of a plan to reinvigorate its brands, a move that comes as its name changes to ConAgra Foods to signify its focus on food. A spokeswoman would not specify how much spending would rise; the company spent $75 million in measured media last year, according to Competitive Media Reporting. Its agencies include Grey Worldwide, Campbell Mithun and Euro RSCG Tatham.

Analysts: No Omnicom/TN deal

[new york] Last week was quiet regarding Omnicon Group's plans to acquire True North Communications, Chicago, and agency analysts were predicting the deal won't happen. The two holding companies and their Chrysler Group ad agencies, BBDO Worldwide and FCB Worldwide, pitch DaimlerChrysler Corp.'s more than $1.8 billion global combined creative and media account Oct. 5.

Tribune partners with DailyShopper

[chicago] Tribune Co. will announce today a partnership with the Seattle-based DailyShopper Network, which provides info on sales at local retailers to Web sites. Tribune will invest $2 million in Daily-Shopper, while its 11 newspaper sites will use Daily-Shopper-generated local shopping content.

Hewlett-Packard ads back Amazon

[palo alto, calif.] Hewlett-Packard Co. this month breaks a $25 million campaign backing its Net role and alliance with Four spots from Goodby, Silverstein & Partners, San Francisco, show people trying to shop at a mall when it's closed or complaining they have to carry their purchases home. A new Hewlett-Packard branding campaign is expected to break in January.

JB Oxford picks Dailey for $10 mil biz

[los angeles] Discount broker JB Oxford & Co. hired Dailey & Associates, Los Angeles, as its new agency to handle a $10 million account, according to executives close to the company. Dailey replaces Think New Ideas.

Deloitte seeks global shop for expanded $20 mil account

[new york] Deloitte Consulting is conducting a review for a global agency with offices in Paris, London and other major cities, said an executive close to the process. Billings are estimated at approximately $20 million, this executive said. Previous agency Tierney & Partners, Philadelphia, which mainly handled the $1 million U.S. account, will not participate. Achenbaum Bogda & Associates is handling the search.

Priceline rival readies announcement ad

[san francisco], the fledgling Web site offering discount air fares that threatens to challenge, launches an announcement print ad in the November/December issue of Arthur Frommer's Budget Travel. The launch campaign is expected sometime after the site officially launches in October. Goodby, Silverstein & Partners handles. will break first ads on Oct. 3

[redwood city, calif.], a business resource site backed by Excite@Home and Dow Jones & Co., Oct. 3 breaks its first campaign with page ads in Dow Jones & Co.'s The Wall Street Journal; online and e-mail ads; and spot radio in New York and San Francisco. The multimillion-dollar campaign is from MarchFirst, San Francisco.


Mattel sold its money-losing softwear unit Learning Co. to the Gores Technology Group for no immediate payment up front, but rights to a share of future profits. . . . George Wiedemann, 55, to president-CEO of online direct marketing company, Palo Alto, Calif, from chairman-CEO of Grey Direct Worldwide, New York. He is succeeded by Lawrence Kimmel, 43, president of Grey Direct, New York. . . . Forbes this week launches a print and TV ad campaign based around the tagline "Never settle." The new effort is from Merkley Newman Harty, New York. . . . Rubio's Baja Grill, a chain of 114 casual dining restaurants in California, Arizona and Colorado, is looking for an agency for its less than $4 million account, previously handled in-house. Select Resource International, West Hollywood, Calif., is the consultant.

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