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Omnicom and True North talks said to be back on

[new york] Merger talks between True North Communications and Omnicom Group are believed to have resumed. A DaimlerChrysler Corp. executive confirmed he heard rumblings last week of the talks. TN's FCB Worldwide and Omnicom's BBDO Worldwide will be in a shoot-out Oct. 6 for the carmaker's more than $1.4 billion global creative and media accounts for Jeep, Chrysler and Dodge. "If one buys the other, our business isn't automatically transferable," he said, because the acquiring shop would still need to meet the client's undisclosed review guidelines. Omnicom CEO John Wren declined to comment. True North executives said they declined to comment on speculation.

Sun's $100 mil decision is expected this week

[palo alto, calif.] Sun Microsystems is expected to make a final decision on a new agency of record for its estimated $100 million global account early this week, according to people familiar with the matter. Sun executives last week heard presentations from J. Walter Thompson USA, New York, partnered with Tonic 360, Sun's interactive shop; and the Martin Agency, Richmond, Va. Lowe Lintas & Partners Worldwide, San Francisco, had handled. Sun and agency representatives didn't return calls by press time.

HP readies second leg of global push

[palo alto, calif.] Hewlett-Packard Corp. is preparing the second phase of its global brand campaign and will break new spots later this fall to showcase leadership in printing and digital imaging. By yearend, the company will tout its leadership in the enterprise market with new TV and print. Goodby, Silverstein & Partners, and the soon to be merged Publicis & Hal Riney and Saatchi & Saatchi, all San Francisco, are the agencies.

Senator wants more slotting oversight

[washington] Angered that a General Accounting Office report on slotting practices was thwarted by the refusal of manufacturers and grocers to provide data, Senate Small Business Committee Chairman Kit Bond (R., Mo.) called on the Federal Trade Commission to increase its slotting oversight and said $900,000 had been added to the agency's budget to review the issues. He said the committee expects the FTC to act.

Microsoft to reveal name for X-Box

[redmond, wash.] Microsoft Corp. on Sept. 20 will unveil a new name and logo for its highly anticipated videogame console, which has been code-named X-Box. The new name and identity, created by Cinco Design, Portland, Ore., will be unveiled at a launch event in San Francisco.

Verizon picks Burrell for branding

[new york] Verizon Communications named Burrell Communications Group, Chicago, to handle a brand launch campaign to begin this fall. Verizon tapped Burrell, its agency for African-American advertising, for the general market assignment after asking its five roster agencies for ideas.

Post office delays naming main shops

[washington] The U.S. Postal Service named Chisholm-Mingo Group, Bravo Group and Asianese Partnership, all New York, to handle multicultural marketing, but in a surprise held off naming the main agencies for its $139 million account. Leo Burnett USA, Chicago; along with FCB Worldwide, New York (direct marketing); Frankel, Chicago (promotion); and Grey Global Group's MediaCom (media buying) are expected to be named to handle those duties. Postal officials declined to explain the announcement's delay.

New online bank in $10 mil review

[san francisco] Scudder Weisel, a new online private bank, is seeking an agency for an estimated $5 million to $10 million advertising account. Participants include Citron Haligman Bedecarre and Leagas Delaney, both San Francisco, and Butler, Shine & Stern, Sausalito.

Compaq decides to use `Inspiration technology'

[houston] Compaq Computer Corp. will use the tagline "Inspiration technology" to support its forthcoming global brand campaign, according to people familiar with the situation. Compaq is preparing the campaign, via FCB Worldwide, New York, to launch by the end of the third quarter.

DTC ads for Vaniqa cream are awaiting final approval

[new york] Branded direct-to-consumer TV and print ads for Vaniqa are awaiting clearance by either its marketers or the U.S. Food & Drug Administration or both, according to a Bristol-Myers Squibb Co. spokeswoman. The new prescription cream for unwanted facial hair in women is being co-marketed by Bristol-Myers and the Gillette Co. DDB Corbett, Chicago, handles.

Veteran of magazine ad sales Jay Burzon retiring at yearend

[new york] Jay Burzon, the VP-sales of The Sporting News and 41-year veteran of the magazine industry, will retire at yearend. Mr. Burzon, 65, is a former publisher of Woman's Day, which under his stewardship rose from last place to first among women's service magazines in ad pages, and boasted a sales force that was a hotbed for future magazine executives such as Donna Kalajian Lagani and Ron Galotti.

F.Y.I.

Chattem closed the sale of its Ban deodorant line to the Andrew Jergens Co. for $160 million in cash plus up to an additional $6.5 million contingent on 2001 and 2002 sales. . . . Amtrak to Chisholm-Mingo Group, New York, as its first multicultural agency of record, handling ads for the African-American and Hispanic markets. . . . The Los Angeles Times eliminated 45 advertising jobs as part of a series of cost-cutting moves last week. The Tribune Co. newspaper also closed down its "Our Times" community news sections last week, resulting in the elimination of 125 jobs. . . . Screen Actors Guild and American Federation of Television & Radio Artists will continue talks with advertising industry representatives today in New York in an effort to end the 41/2-month commercial actors strike. It's the fourth day representatives from the advertising industry and the actors' unions have met since last week.

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