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Land Rover to set global account review

[london] Land Rover is revving up to review its global account, at WCRS since 1997. The move comes after Ford Motor Co.'s $2.7 billion May acquisition of Land Rover from BMW AG, a WCRS client for more than 20 years. Land Rover said it has talked with Ford shop J. Walter Thompson Co., but denied U.K. trade press reports that JWT would win the account. JWT declined comment. GSD&M, Austin, Texas, won Land Rover's estimated $30 million U.S. account in March.

Top players call summit on media measurement

[new york] Top executives at media shops are slated to meet July 28 for a major summit on media measurement. The caucus is said to include some of the industry's most influential executives from agencies such as Carat USA, MediaCom, Media Edge, Optimum Media Directions and Starcom MediaVest Group. The executives will discuss how to measure viewers that actually watch commercials, not just those watching programming.

GM hears pitches for $2.6 bil account

[detroit] General Motors Corp. heard pitches July 20 from three shops vying for its media planning account, with spending of $2.6 billion -- the biggest in ad history. Contenders are Interpublic Group of Cos., Starcom MediaVest Group and GM outsider Carat Media. A GM spokesman would only say "we are moving quickly" on a decision.

Saatchi gets global duties for P&G's Ariel

[cincinnati] Procter & Gamble Co. will shift its Ariel laundry detergent account in Latin America from D'Arcy Masius Benton & Bowles, Sao Paulo and Mexico City, to Saatchi & Saatchi, San Juan, effective Jan. 1. That gives the agency global responsibility for P&G's premium Tide and Ariel laundry detergent brands.

Deutsch set to win HomeRuns business

[somerville, mass.] Grocery delivery service this week is expected to announce it has selected Deutsch, New York and Boston, for its estimated $10 million account. Pile & Co., Boston, was the consultant. Holland Mark Edmund Ingalls, Boston, had been agency of record.

TiVo partners with Nielsen, ASI

[alviso, calif.] TiVo July 25 will announce a partnership with TV research companies Nielsen Media Research and ASI Entertainment for an ongoing study of how TiVo's personal TV devices affect audience viewing habits. TiVo intends to invite in networks, advertisers and programmers to develop ideas for new ways to deliver content based on the research.

Owens Corning assesses Fahlgren

[toledo, ohio] Owens Corning is believed to be re-evaluating its estimated $7 million relationship with Fahlgren, Dublin, Ohio, its agency of seven years, after a management reorganization at the company. Lynne Hartzell, director of marketing communications, recently took over marketing duties from Jerry Oleshansky, VP-marketing, who left the company. The agency referred inquiries to Owens Corning, which didn't return a call seeking comment.

FedEx, Bud, EDS spots vie for Emmy

[los angeles] Contenders for outstanding commercial at the 52nd annual Emmy Awards were announced last week: Ameritrade's "Let's Light This Candle," via OgilvyOne, Chicago; Anheuser-Busch's "Whassup True" for Budweiser, created by DDB Worldwide, Chicago; Electronic Data Systems' "Cat Herders," from Fallon, Minneapolis;

FedEx Corp.'s "Action Figures," handled by BBDO Worldwide, New York; and Nike's "The Morning After," from Wieden & Kennedy, Portland, Ore.

Clif Bar starts review for its $5 mil account

[berkeley, calif.] Clif Bar Inc., maker of energy bars and other nutritional food products, has begun a search for an agency for its $5 million print and radio account, previously in-house. Bob Wolf Partners/AAR is the consultant.

American Eagle agrees to outfit Dimension Films' casts

[new york] American Eagle Outfitters signed a marketing deal with Miramax Films' Dimension Films unit that includes joint promotions and ad efforts aimed at 16- to 34-year-olds. American Eagle will provide wardrobes for Dimension Films projects and develop sweepstakes, events and promos around the films.

Burger King franchisees to make buyback offer

[miami] Burger King Corp.'s National Franchise Association announced last week its plans to make a formal offer to buy back the chain from parent Diageo. The group said it hired financial advisers to secure financing to make an offer to the parent company by yearend despite Diageo's plans to float 20% of company stock. Lowe Lintas & Partners Worldwide, New York, is Burger King's agency.


Katherine E. Johnson to director of strategic marketing at U.S. News & World Report, from director of marketing for LiveWave, a Boston-based broadband programming startup. She will report to Robert Mattaliano, VP-strategic marketing. . . . Susan Blank is departing the publisher's slot at Fairchild Publications' W magazine after just four months. A company spokeswoman said a new publisher could be named as early as this week. . . . Kate Maddox to director of Internet advertising strategies and principal advertising analyst, a new post at NetRatings, Milpitas, Calif., from chairman of @d:Tech and VP-online content at @d:Tech owner eMarketWorld, Richmond, Va. Ms. Maddox is a former interactive editor of Advertising Age. . . . Thomas Cotton to the new post of president, DDB Ventures, New York. Mr. Cotton, previously president-global business at J. Walter Thompson Co., will spearhead integrated marketing and acquisitions. . . . CEO Kevin Mayer has left the company. Larry Lux, former CEO of Pseudo, has been named as his replacement.

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