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FCB unit to win $30 mil biotech acc't

[thousand oaks, calif.] Biotech company Amgen is expected to award an estimated $30 million direct-to-consumer account to FCB Worldwide's FCB Healthcare, New York. FCB will handle creative and media for Neupogen, a drug that helps fight infection after chemotherapy. An Amgen spokesman said the company is in final talks with FCB. FCB declined to comment.

DMA turns to Y&R for consumer privacy ads

[new york] The Direct Marketing Association, overseeing the advertising portion of a consumer education campaign on privacy, named Y&R Advertising to handle what could be a three-year effort with up to $30 million in annual spending.

InterNAP opens $25 mil review

[seattle] InterNAP, a service allowing for faster connections across the Web, has begun a search for an agency to handle its advertising account, anticipated to begin at $25 million and to increase as the company expands globally. Select Resources International, West Hollywood, Calif., is the consultant.

Dial, Henkel venture reviews account

[scottsdale, ariz.] The joint venture between Dial Corp. and German consumer products giant Henkel is reviewing its estimated $30 million account, now handled by DDB Worldwide, New York. Contenders include DDB and BBDO Worldwide, Chicago. The account includes Custom Cleaner home dry cleaning kits and Purex Advanced laundry detergent.

RIAA readying ad assault on Napster

[los angeles] The Recording Industry Association of America and Dailey & Associates are planning a major ad campaign aimed at dissuading people from downloading music using Napster and other popular sites. The campaign will begin as soon as the commercial actors strike ends, with a half-dozen TV spots featuring a number of major music artists.

ABC links with KFC for Friday shows

[new york] Helping to re-start its Friday night prime-time lineup this fall, ABC has inked a $25 million TV consumer promotion deal with Tricon Global Restaurants' KFC Corp. For September, KFC will be redesigning all its chicken bucket lids to reflect the style of ABC's yellow-and-black on-air promos and IDs. KFC's deal, to promote its new "Twister" wrap, includes a contest for consumers to match plot "twists" to Friday night shows illustrated on the buckets.

GSD&M likely to win United HealthCare

[minnetonka, minn.] United HealthCare Group is in talks with GSD&M, Austin, Texas, about the agency handling its estimated $20 million-plus account, according to executives close to the situation. The insurance company previously used Fallon and Campbell Mithun, both Minneapolis, on a project basis. GSD&M declined to comment.

Compaq OKs spots touting `innovation'

[houston] Compaq Computer Corp. has approved two TV spots that will be part of the company's ad campaign in the fall via FCB Worldwide, New York. The spots are believed to highlight the depth and breadth of Compaq's Internet capabilities and services. Executives are said to have nixed a tag that used the words "Never stop," in favor of one emphasizing "innovation."

Amtrak slates agency review

[washington] Amtrak has hired Jones-Lundin, New York, to handle the review for its estimated $30 million account. DDB Worldwide, New York, is Amtrak's primary agency.

Postal Service snags `Grinch' tie-in

[los angeles] The U.S. Postal Service will participate in its biggest entertainment promotion ever, by tying into Universal Pictures' holiday release, "Dr. Seuss' How the Grinch Stole Christmas." The Postal Service will spend $15 million to $20 million advertising the movie, according to industry executives. Holiday gifts and other exclusive "Grinch"-related products will be part of the promotion.

Miller sells stake in Sports Group titles

[los angeles] Miller Publishing sold a controlling stake in its Sports Group--Tennis, Cruising World and Sailing World--to the Destination Group, a venture capital and marketing firm. An industry executive pegged the price in the $30 million to $40 million range. The Destination Group is an offshoot of Publicitas owner PubliGroupe. Miller CEO Bob Miller could not be reached for comment, and other executives did not return phone calls.

Spiegel nears decision in review of $5 mil account

[downers grove, ill.] Catalog retailer Spiegel is in final negotiations with an agency for its $5 million account, including print, branding consulting and direct marketing. Believed to be in the running is Cramer-Krasselt, Chicago. Wolf Group, New York, formerly handled. Cramer-Krasselt could not be reached for comment at press time.

District Court says only IRI's foreign units can sue Nielsen

[chicago] A U.S. District Court in New York on July 14 dismissed part of Information Resources Inc.'s lawsuit against rival ACNielsen Corp., saying only IRI's foreign subsidiaries can sue for alleged anti-competitive practices by ACNielsen Corp. in Europe. Monica Weed, IRI general counsel, said it's unclear how much of the $350 million in alleged damages would be affected. ACNielsen Chairman-CEO Nicholas Trivisonno, however, called the ruling "a clear victory," saying the claims dismissed "a key part of IRI's lawsuit."


Tobacco company executives dismissed any immediate impact of a $145 billion punitive damages verdict by a U.S. District Court jury in Florida involving a class-action suit against the five major tobacco companies. Executives said the verdict is likely to be overturned and wouldn't be paid for years because thousands of individual claims now each have to be decided if the verdict is to stand. . . . Frank Van der Minne to president-CEO of Heineken USA from director of central and eastern Europe for the Amsterdam-based brewer. He succeeds Michael Foley, now group chief executive at Aer Lingus.

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