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Lowe Lintas to win Merrill Lynch HSBC

[london] The joint venture between HSBC Holdings and Merrill Lynch & Co. is expected to tap Lowe Lintas & Partners Worldwide for its $50 million-plus global account. Lowe Lintas will brand the new online banking and investment services company, tentatively called Merrill Lynch HSBC. Lowe beat out Bates Worldwide and Merrill Lynch agency of record J. Walter Thompson Co., both London. The assignment doesn't include the U.S., but will cover 23 other countries.

Carrefour searches

for all-Europe media shop

[paris] French retail giant Carrefour Supermarches is holding a pan-European media review to pick a single media buying agency. In France alone, Carrefour and its other retail brands spend $250 million a year on media. Participating agencies include Carat 2010, which handles $200 million in French business for Carrefour and its other retail brands, and Havas Advertising-owned Media Planning Group, the agency for Carrefour-owned Promodes' $50 million French account. Other, unidentified agencies also are pitching.

Dell dumps WebPC after less than a year

[round rock, texas] Dell Computer Corp.'s Home & Small Business unit has pulled the plug on its WebPC, a stylish consumer PC launched in November with a splashy multimedia campaign created by Lowe Lintas & Partners Worldwide, New York. Insiders said the WebPC's price, from $999 to $2,349, was a factor in its slow sales. Later this month, Dell will introduce new Dimension PCs, which sport an appearance similar to the WebPC.

Shopping Web site down to 3 in review

[sunnyvale, calif.], an Internet site helping consumers shop in bricks-and-mortar stores, has narrowed the review for its expected $10 million account to Black Rocket, Kirshenbaum Bond & Partners West and Saatchi & Saatchi, all San Francisco. Select Resources International, West Hollywood, is the consultant. Diamond, Morgan, Northend & Albert, Palo Alto, was the incumbent, and will continue to work on projects.

PIB says magazine ad pages up 14.4%

[new york] Just-released Publishers Information Bureau figures show continued strong growth in magazine advertising through the first half of 2000. Overall, ad pages rose to 138,629.34, or 14.4% over '99, led by a 56.1% leap in computer advertising to 10,925.53 pages. Computers also recorded the largest ad-page count, edging the still-slumping automotive category, which was down 8.2% to 10,816.37. Other big ad-page gains were recorded by retail, up 85.3% to 8,449.81, and media and advertising, up 68.4% to 8,634.35.

MyTurn kicks off ads for new GlobalPC

[alameda, calif.] this week launches a campaign for its $299 GlobalPC with a spot reminiscent of Apple Computer Co.'s "1984." The GlobalPC, a non-Windows PC that runs on the Geos operating system and will be sold in mass-merchandise retailers, has been described as the first computer designed for new users from the bottom up. TV spots, from Suissa Miller, Los Angeles, will run in Indianapolis; Minneapolis; Portland, Ore.; and Tampa, Fla., through the holiday season.

DSL marketer Zyan trims review to 2

[los angeles] Zyan Communications, a DSL provider, has narrowed the review for its anticipated $20 million advertising account to AKA and Citron Haligman Bedecarre, both San Francisco, and DDB Worldwide, Los Angeles. Select Resources International, West Hollywood, Calif., is the consultant.

7UP smacks down UPN wrestling ads

[plano, texas] Dr Pepper/Seven Up pulled 7UP advertising from UPN's "WWF Smackdown" following similar actions by Coca-Cola Co. and MCI WorldCom. "We didn't think `Smackdown' was an appropriate venue from the standpoint of sexual innuendo, unacceptable language and extreme violence," a spokeswoman for the soft-drink marketer said, noting Dr Pepper/Seven Up originally advertised in "Smackdown" because the show hit the teen market and posted very high ratings. Y&R Advertising, New York, is the lead 7UP agency.

FTC seeks to block Heinz

from Beech-Nut buyout

[pittsburgh] The Federal Trade Commission last week said it would seek a preliminary injunction to block H.J. Heinz Co.'s pending $185 million acquisition of Milnot Holding Co., owner of Beech-Nut baby food. The FTC cited concern that combining Heinz and Beech-Nut would violate federal antitrust laws by creating a duopoly between leader Gerber Products Co. and the new Heinz/Beech-Nut, which together would control 98% of the U.S. baby food market. Heinz said it intends to defend the acquisition.

Saks Fifth Avenue opens

first ad effort in five years

[new york] Saks Fifth Avenue, dropping its long-running b&w "Defining style" campaign, breaks its first major advertising effort in five years in August magazines. The campaign, also using outdoor and transit ads, shows two images. In one, a mother and daughter dine on vegetables; the second shows the two eating ice cream under a cart. Ads, created in house, are tagged, "Go ahead. Live a little."

Y&R wins $12 million

in new assignments

[new york] Young & Rubicam's Brand Buzz unit won an estimated $12 million in new billings. Sony Entertainment Group, Los Angeles, awarded the unit its charity-oriented Web site. Technology information provider, Boston, also named Brand Buzz as its first agency of record. The unit won another global assignment, the U.N. Millennium Peace Project, from the United Nations.


David Grubb, 36, to media director, central marketing organization, advertising, a new post at Microsoft Corp., Redmond, Wash., from group media director, Goodby, Silverstein & Partners, San Francisco. . . . Alitalia Airlines and Oasis Advertising, New York, have parted ways on the Italian airline's account, valued at an estimated $5 million in spending.

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